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WINTER’S BONE

Winter’s Bone is a tense, dreary affair, consisting almost exclusively of characters devoid of vitality or a sense of humor. It’s a thriller, but not in the traditional sense; the thrill stems more from the grim, desperate atmosphere that pervades every frame than it does any acts of violence or terror. Thrust in the middle of this ordeal is the poor but resilient Ree Dolly, who at only 16, is already tasked with taking care of her two younger siblings and near vegetative mother. Her life gets considerably more complicated when she discovers that her criminal father, who’s nowhere to be found, put up their house as collateral for his bail. So off she goes, facing down the stoic yet threatening glares of her drug-addled rural community in hopes of finding her father and keeping her destitute family intact. Were it not for the film’s penchant for cultural authenticity, the story might not be as engaging as it is, but the neorealist approach allows the film to operate at a slow-burn pace without ever becoming boring. Unlike what you might expect from a more mainstream Hollywood effort, the conflict here isn’t simply solving the mystery of where the father is and why; it’s about hoping you can make it another day without going to bed hungry, if there’s even a bed left to go to at all.

Available on Blu-ray? Yes.

Notable Extras: DVD & Blu-ray – Director’s commentary, deleted scenes, and a making-of featurette.

Yahoo CEO Carol Bartz was on Fox Business News today, and she was plenty Bartz-y. When Fox anchor Liz Clamen asked her repeatedly if she was on the way out, she said she was there to stay, adding “Do I look like a wimp?”

No. You do not. Even if you think Bartz is running the company into the ground, you have to give her credit for not holing up and hiding the way her predecessor Jerry Yang did, for continuing to be herself and holding her head high amid a pretty nasty storm of rumors. She further added that she wasn’t hiring a strong number two, saying she didn’t need one.

The question is, do we believe her? I don’t mean that question as a knock on her; frequently CEOs say they’re not going anywhere or not doing a deal or not launching a product just before they do. But Bartz didn’t help her credibility with her answer to Clamen’s question about whether she was tough to work for. She said: “So change just happens with new management and it’s actually refreshing for all of us.  So 15,000 employees, three people left?  That’s OK.”

Am I totally misunderstanding this or is she saying only three people have left Yahoo in the last year and a half? I think I’ve talked to three this week. I’m not convinced Bartz was a good fit for Yahoo, but I’ve long been a fan of her outspoken, here’s-the-way-it-is management style. And that statement isn’t how things are at Yahoo.

I’m somewhere between those onlookers who loathe Bartz and those who love her. I know a lot of talented executives who have left Yahoo in part because of her. They aren’t haters; they just don’t feel she gets the product or the business. And few metrics have been up during her short tenure, other than profitability which is up 80%, but that’s mostly through cost cutting and frankly, Yahoo had a lot of fat to cut. But on the other hand, I think Bartz is cleaning up a big mess that was a long time in the making. Not even a fictional wonder-CEO could do that in 18 months.

Let’s remember: The business hasn’t grown for six years and Bartz has only been there 18 months. She’s not the one who turned down Microsoft’s $31 a share offer. She’s not the one who bungled an acquisition of Google, YouTube or Facebook. And while we had some fun at her expense over her comments about the technical challenges of blogging– I can tell you from experience Yahoo’s in house content management system was impossible to use. Should it have taken this long and a pile of money to update it? Of course not. But it shows just how asleep the board and prior management was when it came to building a strong modern content creation company– not just a content aggregation company. Eight years after Google bought Blogger, and at least five years after most old media companies embraced blogging platforms like Moveable Type and WordPress, Yahoo is finally figuring it out. You can’t put that on Bartz.

I’ve said it before and I’ll say it again: The Yahoo CEO job has a way of making smart people look inept. Maybe she wasn’t the best pick, but who is this magical better person who’s out there just dying to take her spot?

Back to the Fox segment: There were two rumors Bartz didn’t deny. The first was when she was asked about the takeover rumors and she, as expected, said it wasn’t appropriate for her to speculate. The second was about Yahoo’s investment in Alibaba. She didn’t say they were selling the assets– even when needled by Clamen– but she didn’t say they weren’t  selling them, the way she categorically denied an upcoming ouster or talk of a strong number two joining her team. She definitely signaled that she views Alibaba as a wise financial investment and of little strategic value.

Given how much of global Internet traffic is increasingly coming from overseas, and how brilliantly Jack Ma has navigated infrastructure and political challenges endemic to a country like China, I just don’t see how Bartz doesn’t get how much Yahoo could learn from Alibaba or on a more basic level, the advantages of having someone like that as an ally. For sheer entertainment value, I’d give an arm to see Bartz, Jerry Yang and Jack Ma at a board meeting, when and if Yahoo get its contractually-obligated second seat on Alibaba’s board.

From the transcript:

CLAMAN:  I need to ask you about Alibaba, this Chinese site in which you have a near 40 percent stake that is extraordinarily valuable.  Everyone is wondering are you going to cash in on that.  What are you going to do with Alibaba?

First of all, is it 7 billion in value?  Is it 11 billion?  I can’t get a straight number from anybody.

BARTZ:  Well, I think one of the reasons you can’t get a straight number is it’s a private company, so there’s a lot of people that are doing their best analysis of that.

You know, the company five years ago had some trouble in China and made such a wise decision to move the business out of China and not operate in China cause we see what can happen in some of the issues with that.

CLAMAN:  Meaning Google and that situation.

BARTZ:  And we partnered up with a fantastic entrepreneur named Jack Ma. Five years later, everybody is salivating because it was such a good decision and such a good investment.

So we continue to watch this investment.  We’re on the board of Alibaba.  And we’re also always watching what is best for the shareholders.

CLAMAN:  Would you wait until it goes public or do you not want to miss an opportunity that may be before that?

BARTZ:  You’re always evaluating things like this, Liz.  Any investment you’re evaluating should I take some out now, should I wait and do these things later.

We have a team of very strong financial experts that both work here and advise us, and we will do the right thing for the shareholders, no doubt about it.

CLAMAN:  It must be tempting, though, when you look at — OK, let’s use the low number — $7 billion, if that’s what Alibaba is valued at, to say, boy, you know, this would get some of the analyst heat off my back.

(LAUGHTER)

BARTZ:  You know, I have a job that absorbs the heat.  That is my job.  And so, hey, listen, sometimes it is not fun  that you get a little more heat than you expect.  But we have such confidence in what we’re doing and we have such confidence in that investment that we will not do anything silly because of supposed heat.  We will do the right thing as a management team and the right thing for the shareholders.

FAIR Blog » Blog Archive » Juan Williams, Fox <b>News</b> Liberal

It's not totally clear what he means by that, but Williams does a pretty good job as a Fox News Liberal-- i.e., someone willing to attack left-liberal groups and leaders while doing very little to promote an actual left-leaning ...

BREAKING <b>NEWS</b>: The Hobbit Stays In New Zealand | Hobbit Movie <b>News</b> <b>...</b>

The night is darkest ere the dawn... and dawn has ever been the hope of Men! After days of closed door talks between New Zealand Prime Minister John Key and.

AMERICAblog <b>News</b>: In Afghanistan, &#39;The insurgency seems to be <b>...</b>

News and opinion about US politics from a liberal perspective.

property management atlanta ga

FAIR Blog » Blog Archive » Juan Williams, Fox <b>News</b> Liberal

It's not totally clear what he means by that, but Williams does a pretty good job as a Fox News Liberal-- i.e., someone willing to attack left-liberal groups and leaders while doing very little to promote an actual left-leaning ...

BREAKING <b>NEWS</b>: The Hobbit Stays In New Zealand | Hobbit Movie <b>News</b> <b>...</b>

The night is darkest ere the dawn... and dawn has ever been the hope of Men! After days of closed door talks between New Zealand Prime Minister John Key and.

AMERICAblog <b>News</b>: In Afghanistan, &#39;The insurgency seems to be <b>...</b>

News and opinion about US politics from a liberal perspective.

WINTER’S BONE

Winter’s Bone is a tense, dreary affair, consisting almost exclusively of characters devoid of vitality or a sense of humor. It’s a thriller, but not in the traditional sense; the thrill stems more from the grim, desperate atmosphere that pervades every frame than it does any acts of violence or terror. Thrust in the middle of this ordeal is the poor but resilient Ree Dolly, who at only 16, is already tasked with taking care of her two younger siblings and near vegetative mother. Her life gets considerably more complicated when she discovers that her criminal father, who’s nowhere to be found, put up their house as collateral for his bail. So off she goes, facing down the stoic yet threatening glares of her drug-addled rural community in hopes of finding her father and keeping her destitute family intact. Were it not for the film’s penchant for cultural authenticity, the story might not be as engaging as it is, but the neorealist approach allows the film to operate at a slow-burn pace without ever becoming boring. Unlike what you might expect from a more mainstream Hollywood effort, the conflict here isn’t simply solving the mystery of where the father is and why; it’s about hoping you can make it another day without going to bed hungry, if there’s even a bed left to go to at all.

Available on Blu-ray? Yes.

Notable Extras: DVD & Blu-ray – Director’s commentary, deleted scenes, and a making-of featurette.

Yahoo CEO Carol Bartz was on Fox Business News today, and she was plenty Bartz-y. When Fox anchor Liz Clamen asked her repeatedly if she was on the way out, she said she was there to stay, adding “Do I look like a wimp?”

No. You do not. Even if you think Bartz is running the company into the ground, you have to give her credit for not holing up and hiding the way her predecessor Jerry Yang did, for continuing to be herself and holding her head high amid a pretty nasty storm of rumors. She further added that she wasn’t hiring a strong number two, saying she didn’t need one.

The question is, do we believe her? I don’t mean that question as a knock on her; frequently CEOs say they’re not going anywhere or not doing a deal or not launching a product just before they do. But Bartz didn’t help her credibility with her answer to Clamen’s question about whether she was tough to work for. She said: “So change just happens with new management and it’s actually refreshing for all of us.  So 15,000 employees, three people left?  That’s OK.”

Am I totally misunderstanding this or is she saying only three people have left Yahoo in the last year and a half? I think I’ve talked to three this week. I’m not convinced Bartz was a good fit for Yahoo, but I’ve long been a fan of her outspoken, here’s-the-way-it-is management style. And that statement isn’t how things are at Yahoo.

I’m somewhere between those onlookers who loathe Bartz and those who love her. I know a lot of talented executives who have left Yahoo in part because of her. They aren’t haters; they just don’t feel she gets the product or the business. And few metrics have been up during her short tenure, other than profitability which is up 80%, but that’s mostly through cost cutting and frankly, Yahoo had a lot of fat to cut. But on the other hand, I think Bartz is cleaning up a big mess that was a long time in the making. Not even a fictional wonder-CEO could do that in 18 months.

Let’s remember: The business hasn’t grown for six years and Bartz has only been there 18 months. She’s not the one who turned down Microsoft’s $31 a share offer. She’s not the one who bungled an acquisition of Google, YouTube or Facebook. And while we had some fun at her expense over her comments about the technical challenges of blogging– I can tell you from experience Yahoo’s in house content management system was impossible to use. Should it have taken this long and a pile of money to update it? Of course not. But it shows just how asleep the board and prior management was when it came to building a strong modern content creation company– not just a content aggregation company. Eight years after Google bought Blogger, and at least five years after most old media companies embraced blogging platforms like Moveable Type and WordPress, Yahoo is finally figuring it out. You can’t put that on Bartz.

I’ve said it before and I’ll say it again: The Yahoo CEO job has a way of making smart people look inept. Maybe she wasn’t the best pick, but who is this magical better person who’s out there just dying to take her spot?

Back to the Fox segment: There were two rumors Bartz didn’t deny. The first was when she was asked about the takeover rumors and she, as expected, said it wasn’t appropriate for her to speculate. The second was about Yahoo’s investment in Alibaba. She didn’t say they were selling the assets– even when needled by Clamen– but she didn’t say they weren’t  selling them, the way she categorically denied an upcoming ouster or talk of a strong number two joining her team. She definitely signaled that she views Alibaba as a wise financial investment and of little strategic value.

Given how much of global Internet traffic is increasingly coming from overseas, and how brilliantly Jack Ma has navigated infrastructure and political challenges endemic to a country like China, I just don’t see how Bartz doesn’t get how much Yahoo could learn from Alibaba or on a more basic level, the advantages of having someone like that as an ally. For sheer entertainment value, I’d give an arm to see Bartz, Jerry Yang and Jack Ma at a board meeting, when and if Yahoo get its contractually-obligated second seat on Alibaba’s board.

From the transcript:

CLAMAN:  I need to ask you about Alibaba, this Chinese site in which you have a near 40 percent stake that is extraordinarily valuable.  Everyone is wondering are you going to cash in on that.  What are you going to do with Alibaba?

First of all, is it 7 billion in value?  Is it 11 billion?  I can’t get a straight number from anybody.

BARTZ:  Well, I think one of the reasons you can’t get a straight number is it’s a private company, so there’s a lot of people that are doing their best analysis of that.

You know, the company five years ago had some trouble in China and made such a wise decision to move the business out of China and not operate in China cause we see what can happen in some of the issues with that.

CLAMAN:  Meaning Google and that situation.

BARTZ:  And we partnered up with a fantastic entrepreneur named Jack Ma. Five years later, everybody is salivating because it was such a good decision and such a good investment.

So we continue to watch this investment.  We’re on the board of Alibaba.  And we’re also always watching what is best for the shareholders.

CLAMAN:  Would you wait until it goes public or do you not want to miss an opportunity that may be before that?

BARTZ:  You’re always evaluating things like this, Liz.  Any investment you’re evaluating should I take some out now, should I wait and do these things later.

We have a team of very strong financial experts that both work here and advise us, and we will do the right thing for the shareholders, no doubt about it.

CLAMAN:  It must be tempting, though, when you look at — OK, let’s use the low number — $7 billion, if that’s what Alibaba is valued at, to say, boy, you know, this would get some of the analyst heat off my back.

(LAUGHTER)

BARTZ:  You know, I have a job that absorbs the heat.  That is my job.  And so, hey, listen, sometimes it is not fun  that you get a little more heat than you expect.  But we have such confidence in what we’re doing and we have such confidence in that investment that we will not do anything silly because of supposed heat.  We will do the right thing as a management team and the right thing for the shareholders.

FAIR Blog » Blog Archive » Juan Williams, Fox <b>News</b> Liberal

It's not totally clear what he means by that, but Williams does a pretty good job as a Fox News Liberal-- i.e., someone willing to attack left-liberal groups and leaders while doing very little to promote an actual left-leaning ...

BREAKING <b>NEWS</b>: The Hobbit Stays In New Zealand | Hobbit Movie <b>News</b> <b>...</b>

The night is darkest ere the dawn... and dawn has ever been the hope of Men! After days of closed door talks between New Zealand Prime Minister John Key and.

AMERICAblog <b>News</b>: In Afghanistan, &#39;The insurgency seems to be <b>...</b>

News and opinion about US politics from a liberal perspective.

FAIR Blog » Blog Archive » Juan Williams, Fox <b>News</b> Liberal

It's not totally clear what he means by that, but Williams does a pretty good job as a Fox News Liberal-- i.e., someone willing to attack left-liberal groups and leaders while doing very little to promote an actual left-leaning ...

BREAKING <b>NEWS</b>: The Hobbit Stays In New Zealand | Hobbit Movie <b>News</b> <b>...</b>

The night is darkest ere the dawn... and dawn has ever been the hope of Men! After days of closed door talks between New Zealand Prime Minister John Key and.

AMERICAblog <b>News</b>: In Afghanistan, &#39;The insurgency seems to be <b>...</b>

News and opinion about US politics from a liberal perspective.

why internet marketing

All the hoopla over the Wall Street Journal’s so-called Facebook “privacy breach” article, it’s subsequent and curiously-timed MySpace followup, and also the New York Times’ take on the ability of Facebook advertisers to target ads for nursing schools to gay men is unwittingly creating cover for a social networking privacy issue that’s much bigger.  It might be surprising to some, but it turns out that U.S. federal agents have been urged to “friend” people in order to spy on them.

The feds operate such social sting operations aided by the fact that there are very few individuals that actually know every single person in their “friend” list on Facebook.  For instance, it is typical to connect to someone because one thinks they might have met them.  Or, a connection might take place because two people share common interests and want to view each other’s news posts going forward.  But that’s not how the government sees it.

In a memo obtained through the Freedom of Information Act, the Electronic Frontier Foundation (EFF) discovered that the Feds see Facebook as a psychological crutch for the needy.  Here’s a direct quote from a U.S. Citizenship and Immigration Services (USCIS) memo: “Narcissistic tendencies in many people fuels a need to have a large group of “friends” link to their pages and many of these people accept cyber-friends that they don’t even know.”  And it gets worse.

The memo explains that these “tendencies” provide “an excellent vantage point for FDNS to observe the daily life of beneficiaries and petitioners who are suspected of fraudulent activities.”  Translation: spy on unsuspecting people on Facebook and MySpace in order to catch the bad guys.

Such tactics are decidedly creepy (how many completely innocent people are they spying on), but the argument could be made that if you have nothing to hide, then why worry?  Here’s why: many people post items to their profiles that they forget to update or that are not necessarily true, and which they certainly wouldn’t be saying if they knew they were under investigation.  Indeed, a recent study initiated by UK insurance company Direct Line concluded that “people are more likely to be dishonest when chatting using technology, such as Twitter, than they would be face to face.”

Why is it that people might lie more on social media than in person?  According to Psychologist Glenn Wilson, “we sometimes use these means of communication rather than a face-to-face encounter or a full conversation when we want to be untruthful, as it is easier to fib to someone when we don’t have to deal with their reactions or control our own body language.”  This leads to a few common sense conclusions.

First, government officials need to take note that one should not believe everything one reads on the Internet—even if it is generated by a “person of interest.”  Second, as the EFF’s Jennifer Lynch pointed out, “the memo makes no mention of what level of suspicion, if any, an agent must find before conducting such surveillance, leaving every applicant as a potential target.”  In a country that prides itself on freedom of speech, government should not be in the business of creating an atmosphere that could chill expression.

On October 18th, Congressmen Edward Markey (D., Mass.) and Joe Barton (R., Texas) sent Facebook Chief Executive Mark Zuckerberg a letter in which they expressed their concern about marketing companies that “gathered and transmitted personally identifiable information about Facebook users and those users’ friends.”

To many tech folks, it seems more than a bit hypocritical for government representatives to be going after Silicon Valley companies for using social networking data when the government is doing exactly the same thing itself (and more).  In addition to bureaucrats urging agents to befriend targets, the EFF also discovered that the Department of Homeland Security used “a ‘Social Networking Monitoring Center’ to collect and analyze online public communication during President Obama’s inauguration.”  And, recall how Google Maps has been used to track down hoes with “unpermitted” pools in Long Island, NY.  Those Big Brother moves are much more disconcerting than Facebook applications using referrer URLs to better target ads.

Editor’s note: Guest author Sonia Arrison is a senior fellow in technology studies at the San Francisco-based Pacific Research Institute and has been writing about privacy issues for over a decade. Follow her on Twitter @soniaarrison.

Photo credit: Flickr/nolifebeforecoffee.

After watching the cleantech industry develop for several years, I feel like it’s now at a key transition point.

Finally, utilities across the country are upgrading their technologies and as such the electrical grid is turning into something analogous to the Internet.

Just as the Internet circa 1996 was suffering from congestion and inefficiency, so the nation’s power grid in 2010 is suffering from bottlenecks and blackouts. And while the Internet’s growth spurred the need for sophisticated routing and security technology from Cisco and a generation of other companies such as Juniper, Cerent and Siara, so the electrical grid needs an upgrade to exploit smart transformers. And there’s a lot of money that can be made from investors who back these “core” technologies. “This is what we’re paying attention to,” says Vinod Khosla, a venture capitalist who backed companies during the Internet era and made billions, but who is now backing grid companies.

Also, the urgency to combat climate change hasn’t diminished, despite the failure of federal legislation recently.

There’s only one place where the industry’s top minds will debate the problems and identify new billion-dollar opportunities, and that’s VentureBeat’s GreenBeat 2010 conference.

You still have time to put yourself in the mix at a special rate. Register by tomorrow evening, Saturday, October 23, and you’ll get a special earlybird discount of 30 percent. Our 2010 conference on green investing will be held Nov. 3-4 at Stanford University, and is cohosted by SSE Labs, a student-run organization.

The theme is “Charging the Supergrid.” We’ll be debating the big challenges of green investing today. Cleantech is moving into a new stage, where venture capital isn’t enough. Green businesses need to tap public markets to get the capital to make big changes in our infrastructure. We’re starting to see some IPOs in key sectors like electric vehicles and biofuels. But public-market investors are still skittish and the success stories are few and far between.

Here are some of the topics we’ll tackle:

• New electric vehicles are rolling out from Nissan, Coda, General Motors, and more. The utilities are saying the grid needs an upgrade to charge them up for the road. Both sides will mix it up on stage. It promises to be, literally, an electrifying debate.


• Consumers need to be motivated to go green. The rollout of smart meters has proven to be pretty dumb. What’s needed: New policies? Monetary incentives? Better marketing? Smarter technologies? And could the green sector learn something from social media and the gamification movement?


• A super-grid infrastructure push to match the information superhighway that blossomed in the 1990s. Green venture-capital pioneer Vinod Khosla, a longtime skeptic of the smart grid, will lay out what’s required to build networked intelligence into the super grid.

Here are some of the recently confirmed speakers:

• Scott Lang, President & CEO, Silver Spring Netwoks. He leads the smart grid company that everyone is expecting to file for iPO soon


• Kevin Surace, CEO, Serious Materials. He’ll bring focus on buildings, another part of the “edge” that we’re focusing on this year


• Scott Hublou from EcoFactor, one of the coolest young companies shaking up consumer energy management and demand response.


• Kevin Skillern, Managing Director of Venture Capital at GE Energy Financial Services, in charge of choosing which new smart grid technologies to fund at the smart grid giant GE.


• David Merkoski Executive Creative Director, Frog Design, who will explore how frog’s work with smart meters, solar panels, in-home energy readers, thermostats, eco-packaging and more has shaped groundbreaking shifts in consumer’s behavior.

See why GreenBeat 2010 is a can’t-miss event? Register now to get a special discount, and I’ll see you in November.

Next Story: VCs get onboard with design-it-yourself offerings Previous Story: Blizzard classics not coming to App Stores any time soon

Juan Williams: Fox <b>News</b> Lets &#39;Black Guy With A Hispanic Name&#39; Host <b>...</b>

Juan Williams said Tuesday that he's still upset about his firing from NPR, and added that NPR does not understand the Fox News culture or audience. In an interview with Baltimore Sun columnist David Zurawik, Williams said he remains ...

Google donates $5 million for <b>news</b> innovation to Knight Foundation <b>...</b>

Google and news organizations have had a rocky time of it. To overdramatize the situation only slightly: Google insists that it cares about journalism as a.

Shepard Smith Inks New Fox <b>News</b> Deal – Deadline.com

EXCLUSIVE: Fox News Channel's signature news anchor Shepard Smith has signed a new multi-year deal to continue as the channel's lead news anchor as well as anchor of FOX Report and Studio B. Smith's most recent pact with Fox News inked ...

bench craft company complaints
bench craft company complaints

Juan Williams: Fox <b>News</b> Lets &#39;Black Guy With A Hispanic Name&#39; Host <b>...</b>

Juan Williams said Tuesday that he's still upset about his firing from NPR, and added that NPR does not understand the Fox News culture or audience. In an interview with Baltimore Sun columnist David Zurawik, Williams said he remains ...

Google donates $5 million for <b>news</b> innovation to Knight Foundation <b>...</b>

Google and news organizations have had a rocky time of it. To overdramatize the situation only slightly: Google insists that it cares about journalism as a.

Shepard Smith Inks New Fox <b>News</b> Deal – Deadline.com

EXCLUSIVE: Fox News Channel's signature news anchor Shepard Smith has signed a new multi-year deal to continue as the channel's lead news anchor as well as anchor of FOX Report and Studio B. Smith's most recent pact with Fox News inked ...

bench craft company complaints bench craft company complaints

All the hoopla over the Wall Street Journal’s so-called Facebook “privacy breach” article, it’s subsequent and curiously-timed MySpace followup, and also the New York Times’ take on the ability of Facebook advertisers to target ads for nursing schools to gay men is unwittingly creating cover for a social networking privacy issue that’s much bigger.  It might be surprising to some, but it turns out that U.S. federal agents have been urged to “friend” people in order to spy on them.

The feds operate such social sting operations aided by the fact that there are very few individuals that actually know every single person in their “friend” list on Facebook.  For instance, it is typical to connect to someone because one thinks they might have met them.  Or, a connection might take place because two people share common interests and want to view each other’s news posts going forward.  But that’s not how the government sees it.

In a memo obtained through the Freedom of Information Act, the Electronic Frontier Foundation (EFF) discovered that the Feds see Facebook as a psychological crutch for the needy.  Here’s a direct quote from a U.S. Citizenship and Immigration Services (USCIS) memo: “Narcissistic tendencies in many people fuels a need to have a large group of “friends” link to their pages and many of these people accept cyber-friends that they don’t even know.”  And it gets worse.

The memo explains that these “tendencies” provide “an excellent vantage point for FDNS to observe the daily life of beneficiaries and petitioners who are suspected of fraudulent activities.”  Translation: spy on unsuspecting people on Facebook and MySpace in order to catch the bad guys.

Such tactics are decidedly creepy (how many completely innocent people are they spying on), but the argument could be made that if you have nothing to hide, then why worry?  Here’s why: many people post items to their profiles that they forget to update or that are not necessarily true, and which they certainly wouldn’t be saying if they knew they were under investigation.  Indeed, a recent study initiated by UK insurance company Direct Line concluded that “people are more likely to be dishonest when chatting using technology, such as Twitter, than they would be face to face.”

Why is it that people might lie more on social media than in person?  According to Psychologist Glenn Wilson, “we sometimes use these means of communication rather than a face-to-face encounter or a full conversation when we want to be untruthful, as it is easier to fib to someone when we don’t have to deal with their reactions or control our own body language.”  This leads to a few common sense conclusions.

First, government officials need to take note that one should not believe everything one reads on the Internet—even if it is generated by a “person of interest.”  Second, as the EFF’s Jennifer Lynch pointed out, “the memo makes no mention of what level of suspicion, if any, an agent must find before conducting such surveillance, leaving every applicant as a potential target.”  In a country that prides itself on freedom of speech, government should not be in the business of creating an atmosphere that could chill expression.

On October 18th, Congressmen Edward Markey (D., Mass.) and Joe Barton (R., Texas) sent Facebook Chief Executive Mark Zuckerberg a letter in which they expressed their concern about marketing companies that “gathered and transmitted personally identifiable information about Facebook users and those users’ friends.”

To many tech folks, it seems more than a bit hypocritical for government representatives to be going after Silicon Valley companies for using social networking data when the government is doing exactly the same thing itself (and more).  In addition to bureaucrats urging agents to befriend targets, the EFF also discovered that the Department of Homeland Security used “a ‘Social Networking Monitoring Center’ to collect and analyze online public communication during President Obama’s inauguration.”  And, recall how Google Maps has been used to track down hoes with “unpermitted” pools in Long Island, NY.  Those Big Brother moves are much more disconcerting than Facebook applications using referrer URLs to better target ads.

Editor’s note: Guest author Sonia Arrison is a senior fellow in technology studies at the San Francisco-based Pacific Research Institute and has been writing about privacy issues for over a decade. Follow her on Twitter @soniaarrison.

Photo credit: Flickr/nolifebeforecoffee.

After watching the cleantech industry develop for several years, I feel like it’s now at a key transition point.

Finally, utilities across the country are upgrading their technologies and as such the electrical grid is turning into something analogous to the Internet.

Just as the Internet circa 1996 was suffering from congestion and inefficiency, so the nation’s power grid in 2010 is suffering from bottlenecks and blackouts. And while the Internet’s growth spurred the need for sophisticated routing and security technology from Cisco and a generation of other companies such as Juniper, Cerent and Siara, so the electrical grid needs an upgrade to exploit smart transformers. And there’s a lot of money that can be made from investors who back these “core” technologies. “This is what we’re paying attention to,” says Vinod Khosla, a venture capitalist who backed companies during the Internet era and made billions, but who is now backing grid companies.

Also, the urgency to combat climate change hasn’t diminished, despite the failure of federal legislation recently.

There’s only one place where the industry’s top minds will debate the problems and identify new billion-dollar opportunities, and that’s VentureBeat’s GreenBeat 2010 conference.

You still have time to put yourself in the mix at a special rate. Register by tomorrow evening, Saturday, October 23, and you’ll get a special earlybird discount of 30 percent. Our 2010 conference on green investing will be held Nov. 3-4 at Stanford University, and is cohosted by SSE Labs, a student-run organization.

The theme is “Charging the Supergrid.” We’ll be debating the big challenges of green investing today. Cleantech is moving into a new stage, where venture capital isn’t enough. Green businesses need to tap public markets to get the capital to make big changes in our infrastructure. We’re starting to see some IPOs in key sectors like electric vehicles and biofuels. But public-market investors are still skittish and the success stories are few and far between.

Here are some of the topics we’ll tackle:

• New electric vehicles are rolling out from Nissan, Coda, General Motors, and more. The utilities are saying the grid needs an upgrade to charge them up for the road. Both sides will mix it up on stage. It promises to be, literally, an electrifying debate.


• Consumers need to be motivated to go green. The rollout of smart meters has proven to be pretty dumb. What’s needed: New policies? Monetary incentives? Better marketing? Smarter technologies? And could the green sector learn something from social media and the gamification movement?


• A super-grid infrastructure push to match the information superhighway that blossomed in the 1990s. Green venture-capital pioneer Vinod Khosla, a longtime skeptic of the smart grid, will lay out what’s required to build networked intelligence into the super grid.

Here are some of the recently confirmed speakers:

• Scott Lang, President & CEO, Silver Spring Netwoks. He leads the smart grid company that everyone is expecting to file for iPO soon


• Kevin Surace, CEO, Serious Materials. He’ll bring focus on buildings, another part of the “edge” that we’re focusing on this year


• Scott Hublou from EcoFactor, one of the coolest young companies shaking up consumer energy management and demand response.


• Kevin Skillern, Managing Director of Venture Capital at GE Energy Financial Services, in charge of choosing which new smart grid technologies to fund at the smart grid giant GE.


• David Merkoski Executive Creative Director, Frog Design, who will explore how frog’s work with smart meters, solar panels, in-home energy readers, thermostats, eco-packaging and more has shaped groundbreaking shifts in consumer’s behavior.

See why GreenBeat 2010 is a can’t-miss event? Register now to get a special discount, and I’ll see you in November.

Next Story: VCs get onboard with design-it-yourself offerings Previous Story: Blizzard classics not coming to App Stores any time soon

bench craft company complaints

Juan Williams: Fox <b>News</b> Lets &#39;Black Guy With A Hispanic Name&#39; Host <b>...</b>

Juan Williams said Tuesday that he's still upset about his firing from NPR, and added that NPR does not understand the Fox News culture or audience. In an interview with Baltimore Sun columnist David Zurawik, Williams said he remains ...

Google donates $5 million for <b>news</b> innovation to Knight Foundation <b>...</b>

Google and news organizations have had a rocky time of it. To overdramatize the situation only slightly: Google insists that it cares about journalism as a.

Shepard Smith Inks New Fox <b>News</b> Deal – Deadline.com

EXCLUSIVE: Fox News Channel's signature news anchor Shepard Smith has signed a new multi-year deal to continue as the channel's lead news anchor as well as anchor of FOX Report and Studio B. Smith's most recent pact with Fox News inked ...

bench craft company complaints bench craft company complaints

Juan Williams: Fox <b>News</b> Lets &#39;Black Guy With A Hispanic Name&#39; Host <b>...</b>

Juan Williams said Tuesday that he's still upset about his firing from NPR, and added that NPR does not understand the Fox News culture or audience. In an interview with Baltimore Sun columnist David Zurawik, Williams said he remains ...

Google donates $5 million for <b>news</b> innovation to Knight Foundation <b>...</b>

Google and news organizations have had a rocky time of it. To overdramatize the situation only slightly: Google insists that it cares about journalism as a.

Shepard Smith Inks New Fox <b>News</b> Deal – Deadline.com

EXCLUSIVE: Fox News Channel's signature news anchor Shepard Smith has signed a new multi-year deal to continue as the channel's lead news anchor as well as anchor of FOX Report and Studio B. Smith's most recent pact with Fox News inked ...

bench craft company complaints bench craft company complaints

Juan Williams: Fox <b>News</b> Lets &#39;Black Guy With A Hispanic Name&#39; Host <b>...</b>

Juan Williams said Tuesday that he's still upset about his firing from NPR, and added that NPR does not understand the Fox News culture or audience. In an interview with Baltimore Sun columnist David Zurawik, Williams said he remains ...

Google donates $5 million for <b>news</b> innovation to Knight Foundation <b>...</b>

Google and news organizations have had a rocky time of it. To overdramatize the situation only slightly: Google insists that it cares about journalism as a.

Shepard Smith Inks New Fox <b>News</b> Deal – Deadline.com

EXCLUSIVE: Fox News Channel's signature news anchor Shepard Smith has signed a new multi-year deal to continue as the channel's lead news anchor as well as anchor of FOX Report and Studio B. Smith's most recent pact with Fox News inked ...

bench craft company complaints bench craft company complaints

foreclosure report

President Obama renewed his call for increased infrastructure spending yesterday, making the case both in public remarks and in a report (pdf) released by the Council of Economic Advisers. The report's argument, by this time, will be familiar to readers of Wonkbook: America needs trillions in infrastructure repairs and upgrades. Right now, construction sector unemployment is 17 percent, slack global demand means raw materials are cheap, federal borrowing costs are at their lowest point since the 1950s, and the economy desperately needs jobs. Given the choice between paying for infrastructure repairs today and paying for them tomorrow -- and that is our choice -- we will get more for our dollar, and do more for our economy, if we pay for them today.

The administration's proposal, however, is not a program to meet our infrastructure needs. it is a one-time, $50 billion bump to the surface transportation budget. That would certainly help, but it's too small, and limited to roads, rails, and runways, even though our drinking-water systems and schools also need help. Ask the administration about this, and you'll hear about Congress. And to be fair, Congress is not a hotbed of sound economic thinking lately. Republicans are still blocking the nomination of newly minted Nobel-prize winner Peter Diamond to the Federal Reserve Board. "The Royal Swedish Academy of Sciences does not determine who is qualified to serve on the Board of Governors of the Federal Reserve System," Shelby said.

Happy back-to-not-caring-about-Columbus-Day. And welcome to Wonkbook.

Top Stories

Obama renewed his call for $50 billion in new infrastructure spending, reports Lori Montgomery: "Also present: former transportation secretaries Sam Skinner and Norman Mineta, who last week released a separate report saying that the nation needs to spend $134 billion to $194 billion just on basic repairs. With concern rising about the nation's growing debt, that figure is more than the federal government can provide, administration officials said. Instead, they are pressing for the $50 billion infrastructure bank as the first portion of a six-year plan for transportation funding that has been under discussion for months in Congress."

Read the administration's infrastructure report (pdf): http://bit.ly/bxK88B

My take -- including three helpful graphs: http://wapo.st/aCC9BQ

The White House doesn't want a foreclosure moratorium, reports Binyamin Appelbaum: "The administration’s basic logic has not changed since it took office in the depths of the financial crisis: Hitting the financial industry, officials argue in private and in public, hurts the broader economy. A moratorium on foreclosures may provide short-term political satisfaction in an overheated election climate, but the administration fears it will only delay the inevitable and necessary process of forcing many Americans out of homes they cannot afford."

Want Wonkbook delivered to your inbox or mobile device? Subscribe!

Fed nominee Peter Diamond shared the economics Nobel with Dale Mortensen and Christopher Pissarides, but that doesn't mean Republicans will let him onto the Federal Reserve's Board, reports Neil Irwin: "Diamond was among three academics awarded the Nobel Prize in economics Monday for pioneering research on unemployment that has helped better explain the factors that can keep people out of work...Sen. Richard C. Shelby (R-Ala.) has argued that Diamond may not be qualified to serve at the Fed given that his background is not in monetary policy...Shelby, in a statement, said that 'while the Nobel Prize for Economics is a significant recognition, the Royal Swedish Academy of Sciences does not determine who is qualified to serve on the Board of Governors of the Federal Reserve System.'"

Harvard economist Ed Glaeser explains the work that won the Nobel Prize: http://nyti.ms/a1Gp71

Barney Frank will lead the effort to pass a mortgage industry overhaul next year, reports Zachary Goldfarb: "Senior Obama officials are scheduled to release a proposal in January that would replace the two mortgage giants and rethink federal programs that help make housing affordable... Frank has abandoned hope for Fannie and Freddie, saying they should be abolished. His new goals are to devise a housing finance system to replace Fannie and Freddie, preserve existing affordable housing and set up a trust fund to help pay for more. For all his efforts, Frank readily acknowledges that there are more people needing decent housing than there were when he started in Congress."

Got tips, additions, or comments? E-mail me.

Acoustic session interlude: Warpaint plays "Undertow".

Still to come: The foreclosure jam could lead Fannie and Freddie to lose billions; David Brooks argues that public employee compensation is "the Democratic Party's epic failure"; US ethanol subsidies are due to expire; Obama is amping up his criticism of foreign campaign spending; and Grover is the Monster Your Monster Could Smell Like.

Economy/FinReg

The foreclosure mess could threaten Fannie and Freddie's solvency, report Zachary Goldfarb, Dina ElBoghdady, and Ariana Eunjung Cha: "To protect themselves from those losses, Fannie and Freddie have threatened to penalize thousands of lenders if they fail to rapidly fix the way they seize the homes of borrowers who missed their payments, according to letters sent by the firms to lenders. Fannie and Freddie, the recipients of a $160 billion federal rescue, have been virtually the only companies willing to buy mortgages from lenders since the financial crisis broke out."

New Fed governor Janet Yellen concedes there are risk to low interest rates: http://nyti.ms/b8cGNW

40 state attorneys general are launching an investigation into the foreclosure mess: http://bit.ly/8YNHPD

Newly powerful developing countries are thwarting attempts to pressure China on its currency, reports Sewell Chan: "The crisis has shifted influence from the richest powers toward Asia and Latin America, whose economies have weathered the recession much better than those of the United States, Europe and Japan... The shifting dynamics have most noticeably affected the United States, which pushed more forcefully than its counterparts for stronger pressure on China but has been unable to persuade them to stand with it at the forefront of the debate."

Outsourcing creates more jobs in the US than abroad, writes William Cohen: http://bit.ly/9F5hIE

Obama has, if anything, spent too little, writes Paul Krugman: "the big government expansion everyone talks about never happened...Furthermore, it wasn’t mainly focused on increasing government spending. Of the roughly $600 billion cost of the Recovery Act in 2009 and 2010, more than 40 percent came from tax cuts, while another large chunk consisted of aid to state and local governments. Only the remainder involved direct federal spending."

Compensation for public employees keeps states from more productive spending--like infrastructure investment, writes David Brooks: http://nyti.ms/d9rsiM

Both bankers and borrowers must do the right thing to get out of the mortgage mess, writes Steve Pearlstein: "Those who are cheerleading for a moratorium should realize they can only push things so far. It would not help the recovery of the economy, or the real estate market, if the foreclosure process became so hopelessly tangled that banks and investors effectively lose the ability to recoup the remaining value of their collateral. That would provide some immediate financial relief to households facing foreclosure, but it would encourage many more homeowners to begin shirking their mortgage payments in the belief that they would also be able to avoid the consequences."

Sesame Street interlude: Grover parodies Old Spice's ads.

Energy

Forthcoming global climate deal talks don't look promising, reports Juliet Eilperin: "Environmentalists issued a slew of dire pronouncements over the last 24 hours, suggesting international negotiators will have to work harder if they want a meaningful outcome when representatives from more than 190 countries gather in Cancun in late November and early December...Kyle Ash, Greenpeace U.S. energy policy analyst, laid the blame at the feet of American diplomats, questioning why they won't embrace the idea that global emissions must peak by 2015 and why they haven't finalized legislation cutting U.S. greenhouse gas emissions even if they have taken some steps to cut America's carbon footprint."

US ethanol subsidies are expiring soon, reports Louise Loftus: " framework of tariffs and subsidies introduced by the U.S. Energy Tax Act of 1978 has long bolstered the American ethanol industry, helping to increase demand while keeping foreign competitors out. But these tariffs are due to expire Dec. 31 and other countries are lobbying hard to get into the U.S. market -- particularly Brazil, the world’s largest producer of sugar cane ethanol, which stands to be the biggest beneficiary if the tariffs are allowed to end."

California is speeding up its carbon regulation process: http://politi.co/d9bb4U

The weak recovery is hurting efforts to build nuclear reactors, reports Matthew Wald: "One major factor driving the cautious stance of both the industry and the government is the fall in electricity demand, which peaked in 2007. In 2009, demand dropped by more than 4 percent from 2007. So far, it seems that demand in 2010 will be higher than last year, but not as high as 2007. These are big changes for an industry that is accustomed to growth on the order of 1 to 3 percent a year. With slack demand, there is less urgency to build new plants."

The World Bank is giving more and more to fossil fuel projects: http://nyti.ms/aab0vJ

Long-form interlude: Jon Ronson of The Guardian profiles Insane Clown Posse.

Domestic Policy

Obama is increasing his criticism of Citizens United-enabled foreign spending on campaigns, report Dan Eggen and Scott Wilson: "David Axelrod, a top Obama adviser, said on CBS's 'Face the Nation' that secret political donations to the chamber and other groups pose 'a threat to our democracy.' Axelrod also took the unusual step of calling on the chamber to release internal documents backing up its contention that foreign money is not being used to pay for U.S. political activities. Democrats have seized on a report by a liberal blog alleging that dues from chamber-affiliated business councils could be used in that way."

The first human trial of stem cell therapy is underway: http://wapo.st/b9UWF7

High costs are leading patients to abandon prescription drugs, reports Jonathan Rockoff: "A review of insurance-claims data shows that so-called abandonment--when a patient refuses to purchase or pick up a prescription that was filled and packaged by a pharmacist--was up 55% in the second quarter of this year, compared with four years earlier. The phenomenon coincides with rising co-payments for many drugs and increasing enrollment in high-deductible insurance plans that require patients to pay hundreds or thousands of dollars out of pocket before insurance kicks in."

If you want more Facebooks, invest in the intellectual commons that made Facebook possible, not in Mark Zuckerberg's continuing payout, writes Ezra Klein: "Human beings are more comfortable thinking in terms of people than in terms of technology. And a movie about a socially inept genius is certainly more interesting than a film about conferences where programmers present advances in social network software. But the focus on people leads us to overinvest in the rewards for individual innovation and underinvest in the intellectual commons that make those innovations possible. We're investing, in other words, in the difference between Zuckerberg and Goldberg rather than the advances that brought them into competition."

A new push is underway for a ban on Hill staffers trading stocks of companies they regulate: http://bit.ly/cpVDec

Obama is applying accountability measures to early childhood ed, write Ron Haskins and W. Steven Barnett: "What happens if, based on the evaluation and the classroom rating, the Head Start program does not measure up? The program would then be required to compete with other programs to keep its funding. The solution, in other words: Use the market to get rid of underperforming Head Start programs and fund new programs that hold more promise. If the new program did not perform, it would also lose the Head Start money."

Compensation for public employees keeps states from important spending--like infrastructure investment, writes David Brooks: http://nyti.ms/d9rsiM

The Supreme Court will not allow reasonable restrictions on foreign spending in elections, writes Richard Hansen: "There are of course good reasons to limit foreign money in the electoral process--it's just that none of them are compatible with the Supreme Court's First Amendment absolutism. Unlike American citizens, foreign individuals, governments, and associations are unlikely to have allegiance to the United States. A foreign entity may even have military or economic interests adverse to the United States. Foreign individuals or groups could support candidates to curry favor, or at the least, to secure preferential access to elected officials."

Closing credits: Wonkbook is compiled and produced with help from Dylan Matthews, Mike Shepard, and Michelle Williams. Photo credit: White House.

Report warns on foreclosure moratorium

The Obama Administration's current battle on its left flank is over whether the federal government should impose a moratorium on all home foreclosures, a measure backed by increasing numbers of Democrats in the House as banks impose voluntary holds on foreclosures amid scandals over flawed paperwork.

The White House, though, is resisting the suggestion; Shaun Donovan made the case against it in Huffington Post.

And Third Way, a centrist Democratic group, will come out with a report today backing the Administration line, an early copy of which a source sent over:

Their argument: The moratorium would "worsen the crisis" in several ways, including:

A moratorium would not change the fact that many borrowers facing foreclosure would be unable to keep up with their mortgages, regardless of the circumstances. And once a moratorium is lifted (since that is inevitable), these borrowers would simply find themselves at status quo ante, if not worse off than before....

A foreclosure moratorium, however, would have the opposite effect by essentially eliminating the penalties of a default. If a homeowner is underwater, why not stop paying the mortgage if they can’t be forced to leave the house?...

It would jeopardize thousands of sales contracts already in process and potentially push many buyers to the sidelines when restoring demand is critical. And given that one in four home sales is currently a foreclosure, a moratorium would essentially dry up 25 percent of the available market.

Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Fox <b>News</b> Crew Gets Scolded At Democratic Meeting (VIDEO)

A Fox News camera crew showed up unannounced at a Democratic meeting in Wisconsin Monday, prompting a confrontation that eventually forced the show's producer into a rather startling admission: he understands why Democrats are wary of ...

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.

bench craft company complaints
bench craft company complaints

Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Fox <b>News</b> Crew Gets Scolded At Democratic Meeting (VIDEO)

A Fox News camera crew showed up unannounced at a Democratic meeting in Wisconsin Monday, prompting a confrontation that eventually forced the show's producer into a rather startling admission: he understands why Democrats are wary of ...

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.

bench craft company complaints bench craft company complaints

President Obama renewed his call for increased infrastructure spending yesterday, making the case both in public remarks and in a report (pdf) released by the Council of Economic Advisers. The report's argument, by this time, will be familiar to readers of Wonkbook: America needs trillions in infrastructure repairs and upgrades. Right now, construction sector unemployment is 17 percent, slack global demand means raw materials are cheap, federal borrowing costs are at their lowest point since the 1950s, and the economy desperately needs jobs. Given the choice between paying for infrastructure repairs today and paying for them tomorrow -- and that is our choice -- we will get more for our dollar, and do more for our economy, if we pay for them today.

The administration's proposal, however, is not a program to meet our infrastructure needs. it is a one-time, $50 billion bump to the surface transportation budget. That would certainly help, but it's too small, and limited to roads, rails, and runways, even though our drinking-water systems and schools also need help. Ask the administration about this, and you'll hear about Congress. And to be fair, Congress is not a hotbed of sound economic thinking lately. Republicans are still blocking the nomination of newly minted Nobel-prize winner Peter Diamond to the Federal Reserve Board. "The Royal Swedish Academy of Sciences does not determine who is qualified to serve on the Board of Governors of the Federal Reserve System," Shelby said.

Happy back-to-not-caring-about-Columbus-Day. And welcome to Wonkbook.

Top Stories

Obama renewed his call for $50 billion in new infrastructure spending, reports Lori Montgomery: "Also present: former transportation secretaries Sam Skinner and Norman Mineta, who last week released a separate report saying that the nation needs to spend $134 billion to $194 billion just on basic repairs. With concern rising about the nation's growing debt, that figure is more than the federal government can provide, administration officials said. Instead, they are pressing for the $50 billion infrastructure bank as the first portion of a six-year plan for transportation funding that has been under discussion for months in Congress."

Read the administration's infrastructure report (pdf): http://bit.ly/bxK88B

My take -- including three helpful graphs: http://wapo.st/aCC9BQ

The White House doesn't want a foreclosure moratorium, reports Binyamin Appelbaum: "The administration’s basic logic has not changed since it took office in the depths of the financial crisis: Hitting the financial industry, officials argue in private and in public, hurts the broader economy. A moratorium on foreclosures may provide short-term political satisfaction in an overheated election climate, but the administration fears it will only delay the inevitable and necessary process of forcing many Americans out of homes they cannot afford."

Want Wonkbook delivered to your inbox or mobile device? Subscribe!

Fed nominee Peter Diamond shared the economics Nobel with Dale Mortensen and Christopher Pissarides, but that doesn't mean Republicans will let him onto the Federal Reserve's Board, reports Neil Irwin: "Diamond was among three academics awarded the Nobel Prize in economics Monday for pioneering research on unemployment that has helped better explain the factors that can keep people out of work...Sen. Richard C. Shelby (R-Ala.) has argued that Diamond may not be qualified to serve at the Fed given that his background is not in monetary policy...Shelby, in a statement, said that 'while the Nobel Prize for Economics is a significant recognition, the Royal Swedish Academy of Sciences does not determine who is qualified to serve on the Board of Governors of the Federal Reserve System.'"

Harvard economist Ed Glaeser explains the work that won the Nobel Prize: http://nyti.ms/a1Gp71

Barney Frank will lead the effort to pass a mortgage industry overhaul next year, reports Zachary Goldfarb: "Senior Obama officials are scheduled to release a proposal in January that would replace the two mortgage giants and rethink federal programs that help make housing affordable... Frank has abandoned hope for Fannie and Freddie, saying they should be abolished. His new goals are to devise a housing finance system to replace Fannie and Freddie, preserve existing affordable housing and set up a trust fund to help pay for more. For all his efforts, Frank readily acknowledges that there are more people needing decent housing than there were when he started in Congress."

Got tips, additions, or comments? E-mail me.

Acoustic session interlude: Warpaint plays "Undertow".

Still to come: The foreclosure jam could lead Fannie and Freddie to lose billions; David Brooks argues that public employee compensation is "the Democratic Party's epic failure"; US ethanol subsidies are due to expire; Obama is amping up his criticism of foreign campaign spending; and Grover is the Monster Your Monster Could Smell Like.

Economy/FinReg

The foreclosure mess could threaten Fannie and Freddie's solvency, report Zachary Goldfarb, Dina ElBoghdady, and Ariana Eunjung Cha: "To protect themselves from those losses, Fannie and Freddie have threatened to penalize thousands of lenders if they fail to rapidly fix the way they seize the homes of borrowers who missed their payments, according to letters sent by the firms to lenders. Fannie and Freddie, the recipients of a $160 billion federal rescue, have been virtually the only companies willing to buy mortgages from lenders since the financial crisis broke out."

New Fed governor Janet Yellen concedes there are risk to low interest rates: http://nyti.ms/b8cGNW

40 state attorneys general are launching an investigation into the foreclosure mess: http://bit.ly/8YNHPD

Newly powerful developing countries are thwarting attempts to pressure China on its currency, reports Sewell Chan: "The crisis has shifted influence from the richest powers toward Asia and Latin America, whose economies have weathered the recession much better than those of the United States, Europe and Japan... The shifting dynamics have most noticeably affected the United States, which pushed more forcefully than its counterparts for stronger pressure on China but has been unable to persuade them to stand with it at the forefront of the debate."

Outsourcing creates more jobs in the US than abroad, writes William Cohen: http://bit.ly/9F5hIE

Obama has, if anything, spent too little, writes Paul Krugman: "the big government expansion everyone talks about never happened...Furthermore, it wasn’t mainly focused on increasing government spending. Of the roughly $600 billion cost of the Recovery Act in 2009 and 2010, more than 40 percent came from tax cuts, while another large chunk consisted of aid to state and local governments. Only the remainder involved direct federal spending."

Compensation for public employees keeps states from more productive spending--like infrastructure investment, writes David Brooks: http://nyti.ms/d9rsiM

Both bankers and borrowers must do the right thing to get out of the mortgage mess, writes Steve Pearlstein: "Those who are cheerleading for a moratorium should realize they can only push things so far. It would not help the recovery of the economy, or the real estate market, if the foreclosure process became so hopelessly tangled that banks and investors effectively lose the ability to recoup the remaining value of their collateral. That would provide some immediate financial relief to households facing foreclosure, but it would encourage many more homeowners to begin shirking their mortgage payments in the belief that they would also be able to avoid the consequences."

Sesame Street interlude: Grover parodies Old Spice's ads.

Energy

Forthcoming global climate deal talks don't look promising, reports Juliet Eilperin: "Environmentalists issued a slew of dire pronouncements over the last 24 hours, suggesting international negotiators will have to work harder if they want a meaningful outcome when representatives from more than 190 countries gather in Cancun in late November and early December...Kyle Ash, Greenpeace U.S. energy policy analyst, laid the blame at the feet of American diplomats, questioning why they won't embrace the idea that global emissions must peak by 2015 and why they haven't finalized legislation cutting U.S. greenhouse gas emissions even if they have taken some steps to cut America's carbon footprint."

US ethanol subsidies are expiring soon, reports Louise Loftus: " framework of tariffs and subsidies introduced by the U.S. Energy Tax Act of 1978 has long bolstered the American ethanol industry, helping to increase demand while keeping foreign competitors out. But these tariffs are due to expire Dec. 31 and other countries are lobbying hard to get into the U.S. market -- particularly Brazil, the world’s largest producer of sugar cane ethanol, which stands to be the biggest beneficiary if the tariffs are allowed to end."

California is speeding up its carbon regulation process: http://politi.co/d9bb4U

The weak recovery is hurting efforts to build nuclear reactors, reports Matthew Wald: "One major factor driving the cautious stance of both the industry and the government is the fall in electricity demand, which peaked in 2007. In 2009, demand dropped by more than 4 percent from 2007. So far, it seems that demand in 2010 will be higher than last year, but not as high as 2007. These are big changes for an industry that is accustomed to growth on the order of 1 to 3 percent a year. With slack demand, there is less urgency to build new plants."

The World Bank is giving more and more to fossil fuel projects: http://nyti.ms/aab0vJ

Long-form interlude: Jon Ronson of The Guardian profiles Insane Clown Posse.

Domestic Policy

Obama is increasing his criticism of Citizens United-enabled foreign spending on campaigns, report Dan Eggen and Scott Wilson: "David Axelrod, a top Obama adviser, said on CBS's 'Face the Nation' that secret political donations to the chamber and other groups pose 'a threat to our democracy.' Axelrod also took the unusual step of calling on the chamber to release internal documents backing up its contention that foreign money is not being used to pay for U.S. political activities. Democrats have seized on a report by a liberal blog alleging that dues from chamber-affiliated business councils could be used in that way."

The first human trial of stem cell therapy is underway: http://wapo.st/b9UWF7

High costs are leading patients to abandon prescription drugs, reports Jonathan Rockoff: "A review of insurance-claims data shows that so-called abandonment--when a patient refuses to purchase or pick up a prescription that was filled and packaged by a pharmacist--was up 55% in the second quarter of this year, compared with four years earlier. The phenomenon coincides with rising co-payments for many drugs and increasing enrollment in high-deductible insurance plans that require patients to pay hundreds or thousands of dollars out of pocket before insurance kicks in."

If you want more Facebooks, invest in the intellectual commons that made Facebook possible, not in Mark Zuckerberg's continuing payout, writes Ezra Klein: "Human beings are more comfortable thinking in terms of people than in terms of technology. And a movie about a socially inept genius is certainly more interesting than a film about conferences where programmers present advances in social network software. But the focus on people leads us to overinvest in the rewards for individual innovation and underinvest in the intellectual commons that make those innovations possible. We're investing, in other words, in the difference between Zuckerberg and Goldberg rather than the advances that brought them into competition."

A new push is underway for a ban on Hill staffers trading stocks of companies they regulate: http://bit.ly/cpVDec

Obama is applying accountability measures to early childhood ed, write Ron Haskins and W. Steven Barnett: "What happens if, based on the evaluation and the classroom rating, the Head Start program does not measure up? The program would then be required to compete with other programs to keep its funding. The solution, in other words: Use the market to get rid of underperforming Head Start programs and fund new programs that hold more promise. If the new program did not perform, it would also lose the Head Start money."

Compensation for public employees keeps states from important spending--like infrastructure investment, writes David Brooks: http://nyti.ms/d9rsiM

The Supreme Court will not allow reasonable restrictions on foreign spending in elections, writes Richard Hansen: "There are of course good reasons to limit foreign money in the electoral process--it's just that none of them are compatible with the Supreme Court's First Amendment absolutism. Unlike American citizens, foreign individuals, governments, and associations are unlikely to have allegiance to the United States. A foreign entity may even have military or economic interests adverse to the United States. Foreign individuals or groups could support candidates to curry favor, or at the least, to secure preferential access to elected officials."

Closing credits: Wonkbook is compiled and produced with help from Dylan Matthews, Mike Shepard, and Michelle Williams. Photo credit: White House.

Report warns on foreclosure moratorium

The Obama Administration's current battle on its left flank is over whether the federal government should impose a moratorium on all home foreclosures, a measure backed by increasing numbers of Democrats in the House as banks impose voluntary holds on foreclosures amid scandals over flawed paperwork.

The White House, though, is resisting the suggestion; Shaun Donovan made the case against it in Huffington Post.

And Third Way, a centrist Democratic group, will come out with a report today backing the Administration line, an early copy of which a source sent over:

Their argument: The moratorium would "worsen the crisis" in several ways, including:

A moratorium would not change the fact that many borrowers facing foreclosure would be unable to keep up with their mortgages, regardless of the circumstances. And once a moratorium is lifted (since that is inevitable), these borrowers would simply find themselves at status quo ante, if not worse off than before....

A foreclosure moratorium, however, would have the opposite effect by essentially eliminating the penalties of a default. If a homeowner is underwater, why not stop paying the mortgage if they can’t be forced to leave the house?...

It would jeopardize thousands of sales contracts already in process and potentially push many buyers to the sidelines when restoring demand is critical. And given that one in four home sales is currently a foreclosure, a moratorium would essentially dry up 25 percent of the available market.

bench craft company complaints

Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Fox <b>News</b> Crew Gets Scolded At Democratic Meeting (VIDEO)

A Fox News camera crew showed up unannounced at a Democratic meeting in Wisconsin Monday, prompting a confrontation that eventually forced the show's producer into a rather startling admission: he understands why Democrats are wary of ...

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Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Fox <b>News</b> Crew Gets Scolded At Democratic Meeting (VIDEO)

A Fox News camera crew showed up unannounced at a Democratic meeting in Wisconsin Monday, prompting a confrontation that eventually forced the show's producer into a rather startling admission: he understands why Democrats are wary of ...

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.

bench craft company complaints bench craft company complaints

Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Fox <b>News</b> Crew Gets Scolded At Democratic Meeting (VIDEO)

A Fox News camera crew showed up unannounced at a Democratic meeting in Wisconsin Monday, prompting a confrontation that eventually forced the show's producer into a rather startling admission: he understands why Democrats are wary of ...

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.

bench craft company complaints bench craft company complaints

web internet marketing

Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership. For more upcoming listings, check out Mashable’s Events section.

Upcoming class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable Events:

The Mashable Awards, Jan. 6, 2011, Las Vegas, NV: In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, Jan. 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner, Cirque du Soleil Zumanity, as well as special guest presenters and appearances. To purchase tickets, please visit http://mashableawards.eventbrite.com. If you’re interested in sponsoring the Mashable Awards, please e-mail events@mashable.com.

In the meantime, here are some tips on how to network, share your information and/or promote your event(s) using social media:

• HOW TO: Plan and Promote Events with Social Media
• 35+ Ways to Find and Plan Events Online
• 8 Ways to Create Paperless Business Cards
• 5 Useful iPhone Apps for Business Networking

Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace./> id="more-392526">

October 4-5, 2010, Barcelona, Spain: Now in its seventh year in the U.S. and its second year in Europe, PdF brings together the top opinion makers, political practitioners, technologists and journalists to network, exchange ideas, and explore how technology and the class='blippr-nobr'>Internetclass="blippr-nobr">Internet are changing politics, democracy, and society. The conference will combine plenary talks and one-on-one conversations with leading thinkers each morning, followed by afternoon breakout sessions on more focused topics and hands-on skills-development sessions, ending with a major closing plenary panel each day. Register with promo code MASHABLE and save 50 Euro. Find out more at www.personaldemocracy.com/pdf-europe-2010.

October 4-6, 2010, New York, NY: At Search Marketing Expo – SMX East, you’ll learn to maximize ROI from paid search advertising, optimize your website content for superior organic search results, expand your skills with local and mobile advertising expertise, master social media marketing on class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter, Facebook and other SMM networks, boost conversions… and increase sales. Use code “smx100mashable” and save $100 off your registration. For more info visit http://www.smxeast.com.

October 4-7, 2010, Atlanta, GA: FutureMedia Fest 2010 – Explore new paradigms in how content is created, distributed and consumed with FutureMedia at Georgia Tech. Join our mash-up of talent, ideas, trends and technology. Hear directly from top industry execs and visionaries. Talk with investors. Meet interactive marketing experts. Network with potential partners. Experiment real-time with open innovation. Industry leaders, academics, entrepreneurs and VC’s will inspire and challenge attendees with provocative panel discussions, facilitated small discussion groups and hands-on demos of next generation technology. Register today at futuremediaglobal.com and use the code FutureMedia 2010.

October 4-7, 2010, New York, NY: Digital Content Monetization 2010 is a multi-stream summit incorporating only the most senior strategists and decision-makers in film, sports, TV, publishing, games and music. You’ll learn about the latest projects and strategies from 65+ content-owner speakers including companies like Sony Music, Electronic Arts, Lifetime, Universal Pictures, the NFL, Disney, ESPN, New York Times, Playboy and NASCAR. The conference address the major need of content owners: the need to know how to build sustainable business and technology models to enable multi-platform delivery of digital content. Register and use the promo code Mashable for 10% off.

October 4-8, 2010, Boston, MA: FutureM is the first ever week-long, collaborative, multi-location conference in Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. Leading innovators will come together to share and explore how the newest technologies and insights are changing the way marketers think, create, engage and measure.

October 5-8 2010, Austin, TX: The Game Developers Conference® Online, formerly GDC Austin, is designed for online and connected game developers creating social network games, free-to-play titles, large scale MMOs, and all types of social games. GDC Online focuses on emerging topics in connected game development including microtransactions, the casualization of MMOs, and new distribution models and is ideal for online gameservice providers, tool vendors, and emerging game technology pioneers. Join industry trailblazers from Bigpoint, Disney, Playdom, Tencent, Relic, Zynga and more to discuss best practices and provide insight on the future of online games. Register with code GDCMASH and save 15% on conference passes. Learn more about GDC Online and start the registration process at www.gdconline.com.

October 5-6, 2010, Prague: EyeforTravel’s Online Marketing & Social Media in Travel Summit brings together top travel brands to share key insights on how to maximize the impact of your online marketing and social media initiatives. The two days are packed full of case studies, presentations and networking opportunities. Speakers hail from across Europe and include Lufthansa, Lonely Planet, Expedia, TripAdvisor, P&O Cruises and many more. Use the code MASHABLE to claim your €100 discount on the price to attend.

October 5-6, 2010, London, UK: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement? If the answer is yes, join us at in London at the Millennium Gloucester Hotel for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. iStrategy 2010 London brings together Europe’s leaders in social media marketing. iStrategy will give delegates the valuable insight they need to: Harness New Technologies, Drive Revenue Growth, Create Value from Digital Assets, Develop Innovative and Creative Online Strategies and achieve a Market Leading Online Position. Register now and Quote MashableLON to receive a 10% discount.

October 6-7, 2010, Boston, MA: The Inbound Marketing Summit is where the online marketing community gathers to solve today’s marketing and business communications challenges. This event features the brightest minds in the business, including world-renowned authors and practitioners, as well as leaders from some of the companies already using the new tools and strategies. This fast-paced and information-packed event is your check-up on your existing business communications strategies and your prescription for the coming months. On Oct. 6 and 7 join Chris Brogan, Justin Levy and the entire New Marketing Labs team along with hundreds of marketers like yourself and 60+ speakers and sponsors at Gillette Stadium for two days of fast-paced, highly interactive, actionable content. For more information, visit us at: Inbound Marketing Summit. Use the code “MASH50” for a 50% discount.

October 6-7, 2010, Los Angeles, CA: Digital Music Forum West: Over 300 of the most influential decision-makers in the music industry gather in Los Angeles each year for this incredible two-day dealmakers’ forum to network, do deals and share ideas about the business. Digital Music Forum West -– now in its fifth year –- features a lively and fun debate on timely cutting-edge business topics and demos, as well as unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond. Mashable readers can receive 10% off registration with promo code MASH10.

October 6, 2010, San Francisco, CA: As the patient moves to the center of healthcare delivery, innovative personal health technologies empower the consumer with a wealth of data and information. This new consumer is responding by changing their behaviors and taking ownership over their own health outcomes. VITAL brings together all the key stakeholders shaping this revolution to evaluate consumer preferences, and the impact consumer health technologies have on health outcomes to meet the needs of an empowered digital health consumer. Visit www.iirusa.com/vital/vital.xml for more program information. Please use the promo code XP1554MASH when registering.

October 6, 2010, New York, NY: AdWeb 3.0 is an exclusive event taking place at the Cornell Club in New York City focusing upon the latest in business models, solutions and technologies in the digital advertising business in of data, platforms and monetization from the perspectives of buyers and sellers. Registration is open and available at the discount rate of $495. For more information on registration, and a full roster of speakers and sponsors, visit adweb30.com.

October 6, 2010, Seattle, WA: The International Search Summit is coming to the US for the first time and will be held alongside Localization World at the Bell Harbour Conference Center. As with the European events, the Summit will focus on international and multilingual search marketing topics and offer delegates insight and advice on how to effectively develop and manage international online campaigns. Speakers at the event will include Eugene Lomize from Russian search engine Yandex, Greg Jarboe of SEO-PR, Andy Atkins-Krüger from WebCertain, John Yunker of Byte Level Research and Anne Kennedy from Beyond Ink. Topics covered will include International Video Optimization, Twittering in Tongues, International Link Building and Geolocation. The summit is a must for any marketer targeting multiple markets and/or languages online. Register now with the coupon code MASH20 to receive 20% discount.

October 7-8, San Francisco, CA: Every year we bring you our biggest and brightest conference in the Fall in our beautiful hometown of San Francisco. Health 2.0 always features the most comprehensive line-up of technology innovators, as well as leaders in health care, government and finance, and unveils the best new health care technology startups at Launch! You won’t want to miss the Fourth Annual Health 2.0 Conference. With nearly a hundred speakers and plenty of new healthcare demos and technologies on display on stage and in the exhibit hall, you’ll get a sweeping overview of the ways that information technology and the web are changing healthcare.

October 7-8, 2010, Las Vegas, NV: Over 100 venture capital and angel investors will review and select the top pitches to speak at the PerfectBusiness Summit 2010 in Las Vegas. Some of this year’s speakers and attendees include John Paul DeJoria (founder of Paul Mitchell & Patron Tequila), Gavin Maloof (owner of the Palms Casino & NBA’s Sacramento King, Tony Hsieh (CEO of Zappos.com), plus 60 other speakers and over 2,000 attendees. For more information, go to www.PerfectBusiness.com/DISCOUNT20 and receive $20 off tickets

October 7, 2010, New York, NY: Please join class='blippr-nobr'>Googleclass="blippr-nobr">Google, Cisco and Wikimedia on Thursday, October 7, as we discuss issues that even the savviest of brands face today — hosted by WOMMA’s Brands Council. The Brands Council is a learning community where marketers from Brands and Non-Profits share best practice advice on how to use Word of Mouth and class='blippr-nobr'>Social Mediaclass="blippr-nobr">social media marketing more effectively. Register before September 24 and save more than 10% off the full ticket price. Use code WOMMATalkMASH. http://womma.org/events/october-7-talkable-brands-exchange/

October 7, 2010, Cheyenne, WY: Last year’s inaugural event was so great, we’re bringing SocialWyo back. And SocialWyo 2.0 will be free! Build on your knowledge of social media for small business and other applications while learning a bit more about keeping your online life in balance with your offline life with Boulder, Colo.’’s Gwen Bell. The only statewide social media conference in Wyoming will be at Laramie County Community College, and once again is sponsored by LCCC and the LCCC Entrepreneurial Program. Space is limited, so register soon at socialwyo.com.

October 8-10, 2010, Miami, FL: The Blogalicious Weekend conferences are aimed at celebrating the diversity of women of all ethnicities in social media. Over the course of 3 event-filled days, savvy, influential and talented bloggers will ignite a sense of unity within the multicultural blogging community as well as educate marketers on the importance of our demographic in today’s marketplace, all while networking, building relationships, and promoting inspiration and success for each other. Imagine a getaway that combines all of the things that you love about blogging with the added element of face-to-face interactions and the intimacy of “IRL” relationships. At Blogalicious 2010, You’ll laugh, you’ll learn, you’ll let your hair down. It will be just like blogging…only better! Register with the promo code MASHABLE10 and save 5%

October 8-10, 2010, Philadelphia, PA: class='blippr-nobr'>Experienceclass="blippr-nobr">eXperience 24 hours of training in iPhone/iPad Development covering basic to advanced features. It is an established certificate training program that trained over 400 iPhone developers since 2008. Matt Campbell, author of “How to Make an IPhone App” for AppMastery Press, will serve as the instructor. Developers will be able to develop an app after the training. For limited time, a 10% discount off the discounted early bird rate – a $400 savings is offered on the registration page using the discount code mashable.

October 8, 2010, Cambridge, MA: The Beyond Cause Marketing summit is bringing together a diverse group of leaders to create a new framework for how companies, charities, and government can better engage and encourage the public to solve social issues. Let’s face it – Cause Marketing isn’t getting the job done. For all the money and attention raised, not enough is being done to address the major challenges facing society today. It’s time to shift our thinking and approach. Register by September 30th for the $49 rate.

October 9-14, 2010, San Francisco, CA: Unlike other conferences out there, DMA2010 is the only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels! Learn from 300+ experts from brands like Pepsi, LG, HP and Twitter. Network with 10,000 practitioners from 50+ countries giving youaccess to broad and fresh marketing insights. and, create new partnerships with any of 400+ vendors in the comprehensive Exhibit Hall to learn how to merge direct and digital to maximize your ROI! Register and save an additional $250 with the discount code AN500.

October 10-13, 2010, Cincinnati, OH: The HighEdWeb Conference is nationally recognized as the conference designed by and for all higher education Web professionals — from programmers to marketers to designers to all team members in-between — who want to explore the unique Web issues facing colleges and universities. With more than 60 presentations; a robust poster session; daily general session addresses; pre-and post-conference intensive, hands-on workshops; and multiple high-quality networking opportunities, HighEdWeb attendees receive a high-quality professional development experience packed into just a few days. Register by August 31, 2010 and save $125!

October 12-13, 2010, London, UK: a4uexpo is Europe’s largest Performance Marketing Conference with over 1,000 delegates, 48 diverse conference sessions, an all inclusive middle evening party, a pre and post event networking bash, and a buzzing expo hall all being shared with the leading entrepreneurs and players within the dynamic £10bn Affiliate & Performance Marketing industry. A4uexpo London focuses on quality, knowledge transfer and unparalleled networking opportunities with delegates from around the world, whether you’re a new or established affiliate, agency, entrepreneur, search specialist, merchant or network, a4uexpo is simply a must attend, educational and networking event for those serious about making an impact in Affiliate Marketing. Register online today with code MASHABLE25 and save £25 on a full conference pass for a4uexpo London.

October 12-13, 2010, San Francisco, CA: Produced by Mediabistro, Charles Hudson, and Social Times, the fourth annual Virtual Goods Summit explores key challenges and opportunites being experienced in this rapidly expanding market. Speakers include Facebook’s Deborah Liu, Microsoft Xbox’s Ben Smith, Zynga’s Mark Skaggs, and many more. Talks and panels will cover virtual goods beyond games, designing free-to-lay games for maximum engagement, the virutal goods markets in Europe and Asia, virtual goods and mobile apps, monetization infrastructure for virtual goods, and more. For full details and registration, visit the site. Register with promo code MASH and save 15%!

October 12, 2010, Orange County CA: Trust Agents: A Special Night of Networking with Chris Brogan. Well known author, A-list speaker and social media mogul Chris Brogan is in Orange County for 1 night only. With themes from his WSJ and NYT best-selling book Trust Agent and a stellar networking opportunity with some of the top marketers, social media influencers and biz talent in SoCal, we hope you’ll join us. Not in SoCal? Join us for the LIVE or On Demand recorded broadcast here.

October 13-14, 2010, New York, NY: The 2010 Social Media Strategies Conference will feature leading digital, client, and agency experts who will reveal how to use social media to increase business and explore the future of this extremely powerful marketing platform. Presented by class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube and in Association with Buzz Media, this event will be held October 13-14 in New York City. For more information, visit socialmediastrategiesconference.com.

October 13-14, Princeton, NJ: Brought to you by the producer of the sold-out ePharma Summit, the Multi Channel Pharma Marketing Event brings together product managers and marketing operations under one roof to discuss cross-channel media plans for building brand value and elevating top line sales. Join us at the ONLY industry event focused on breaking down internal silos to achieve channel integration and maximize return on engagement. Visit www.multichannelevent.com for more information. Register with Priority Code XP1515MASH to save 15% off standard registration!

October 14-15, 2010, London, UK: Creating and distributing video online? Join us at Online Video Strategies this October in London and learn how to choose the online video solutions that meet your needs, increase audience engagement with interactivity, use video for marketing, promotion and branding, deliver video to the iPad, iPhone and other mobile devices, leverage video for internal and external corporate communications, make sure your video gets seen by viewers and search engines and measure the ROI of your video projects. In addition, Online Video Strategies is a featured event at Streaming Media Europe and all delegates enjoy unlimited access to the Streaming Media Expo as part of their registration. Register at streamingmediaglobal.com/ovs. Quote priority code MASHABLE20 for a 20% discount.

October 14-16, 2010, Las Vegas, NV: BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media including all forms of blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. The BlogWorld conference features more than 120 educational sessions, panel discussions and keynote presentations, while the New Media Expo features the only industry-wide new media marketplace where thousands converge to network and find all of their online business and marketing resources. Running concurrent with the BlogWorld conference, the Social Media Business Summit is the world’s largest social media business conference where marketing executives, business owners and world-renowned companies send their teams to learn the strategies, tactics, tools and technologies they need to build their brands and grow their businesses with social media. Register today with the code MASH20 for 20% off!

October 17-19, 2010. New York, NY: Pivot Conference is the only industry conference to explore and evaluate the attitudes, technologies and preferences of the “always on” 18-34 year old consumer. Attend Pivot Conference and hear from those successfully engaging with today’s emerging consumer and create your own action plan for success. Register today with code MASH101 and save 20%.

October 17-20, 2010, Scottsdale, AZ: SuperGlad describes the prosperous life of agencies on the right side of the digital marketing divide. The “have’s” have it. The “have nots” do not. For an agency, in-house digital marketing expertise is now a must, not a nice-to-have. And does the knowledge permeate the agency or rest with just one person operating as a stand-alone department (who, by the way, could leave you high and dry if something better comes along)? Digital marketing is a core competency of the “have” agencies. You might not need to execute on all of it but you need to understand it and drive the strategy upon which decisions are made surrounding it. BOLO 2010 takes on the big task at hand: explaining why digital media leads the charge in SuperGlad agencies. It is not an afterthought. It is dealt with using creative, media, traffic and account service employees who think traditionally first, then translate that thinking to a digital environment. This event will show you how. $799/person (or $599 for agencyside members). Use discount code mashable to save $125 (more than 15%) off full-price registration at any time.

October 18-22, 2010, Chicago, IL: Discover the tools of engagement at SES Chicago Conference and Expo on October 18-22, 2010. No longer just lecturing your customers, learn to listen and converse in a more social world. Our experts will show you how integrating search, social media, and video in even basic ways will transform both your sites visibility and profitability. Our program features 60+ sessions covering everything from marketing attribution, the business value of social media, brand reputation management and more. Save 15% with promo code MHCH15. Register now!

October 18-20, 2010, Washington, D.C.: As Social Media quickly emerges as more than a communication tool, the U.S. Government must proactively leverage this new “environment” to achieve organizational goals. IDGA’s 3rd Social Media for Defense and Government provides a forum for senior Government and Military officials, industry partners and academic communities to align shared goals, showcase new technology and define the way forward. This conference will present advanced social media strategies that not only improve communication but actually utilize the tools to improve effectiveness. Register with code MASH4GOV and receive 20% off the standard three-day event fee!

October 18-19, 2010, Dallas, TX: The Restaurant & Hospitality Social Media Marketing Bootcamp event provides the practical knowledge and insights required by restaurant and hotel operators to establish objectives and strategies for your market, properly select the social media platforms to engage guests and monitor and measure the results of these efforts for a greater ROI. This event is presented by RestaurantWorx Consulting and Inside Hospitality. Use the code MASHABLE when registering and receive VIP pricing on “Day 1″ or “Day 1 & 2 Attendance” tickets. See complete event details on the event website at www.restaurantsocialmedia.com.

October 18-19, 2010, Singapore: Build your company’s reputation and profits at Online Reputation Management Asia 2010. It only takes a few blog posts or YouTube videos or Facebook threads to destroy reputation and image. Don’t miss this opportunity to benefit from industry leaders’ extensive experience, practical insights, and proven business-building tactics that you need to know. Be sure to secure your spot now! For more information, please visit our website or download the brochure. Mashable members/subscribers are entitled to a 10% discount off the registration fee!

October 18, 2010, San Francisco, CA: Join us for the third annual i-stage startup competition, featuring debuts from game-changing apps, products and services. Presented by CEA, i-stage gives tech startups the opportunity to compete for a share of $50,000 in prize money and a free booth at the 2011 International CES. Audience members get the first look at the industry’s newest visionaries and network with high profile investors, media and industry leaders. Past winners include class='blippr-nobr'>Boxeeclass="blippr-nobr">Boxee and Regen Inc’s ReNu solar charging system. There is no entry fee for competing start-ups. Mashable readers save 10% on attendee tickets. Register now and use discount code IMASH.

October 18, 2010, Washington DC: Digital East 2010 will feature over 75 leading speakers addressing best practices and trends in Social Media, Mobile, Online Advertising, Ecommerce, Cloud Computing, Web Analytics, Search, Online Video, Email, ORM and more! Hear from brands such as ESPN, Google, Intel, Salesforce.com, AOL, Rosetta Stone, National Geographic and the US Dept of Energy just to name a few. When registering, use the code MASH1 for 20% off.

October 19, 2010, New York, NY: Spend a day learning how to make social media an effective and repeatable part of an overall integrated marketing strategy. Established thought leaders and rising stars—including companies such as American Express, Arc Worldwide, Forrester, IMI International, Nokia, The Roger Smith Hotel and more — help you leverage social media to build your brands and businesses. Learn how social media impacts the path to purchase; the intersection of social and mobile; which social channels are most effective against which segments; and more! Non-members of PMA can register with promo code MASHABLE and save $65!

October 19, 2010, Dayton, OH: SummitUp is a one day conference dedicated to exploring the integration of creativity, communication, and technology. The event takes place on October 19, 2010, and it is being held at Sinclair Community College in Dayton, Ohio. SummitUp features exceptional speakers, engaging breakout sessions, interesting panel discussions, and the opportunity to meet and make friends with some of the brightest, most influential minds in modern business. Speakers include John Moore, Pete Blackshaw, Steve Lance, Kevin Dugan, Artie Isaac, Michael Rubin, Brian Solis and many more. Ticket also includes parking, breakfast, and lunch at the event – all for well under $200. Event information can be found at www.summitup.org.

October 19, 2010, New York, NY: Create business value — and discover insight — in enterprise, web, and social content. Smart Content is the profitable future for media & publishing, advertising & on-line commerce, marketing and PR… and for content consumers. Register now for an unmatched opportunity to learn how.

October 20–22, 2010, Washington, D.C.: Come join us for the largest nonprofit technology conference in the world. The 2010 Blackbaud Conference for Nonprofits is coming to D.C. this year and will feature more than 170 sessions and four featured presentations focused on nonprofit technology. This year’s conference will feature leading experts on social media for social good including technology keynote Allison Fine with a virtual appearance by Beth Kanter, (authors of The Networked Nonprofit) and leading social media experts from Causes, class='blippr-nobr'>TwitPicclass="blippr-nobr">Twitpic, Twitter, and YouTube. The conference will provide nonprofit professionals with three days of specialized educational content and opportunities to network and interact with peers and nonprofit experts. Register at http://conference.blackbaud.com.

October 20-22, 2010, Las Vegas, NV: Every year, Stamats Integrated Marketing: Technology Conference brings together digital thought leaders from higher education and corporate America to offer fresh, innovative thinking and hands-on, practical strategies and tactics to take back to campus. The conference will cover the crucial building blocks of integrated digital marketing, including Social Media, mROI, Content and UX. Register with the promo code MASHTECH for $50 off the registration fee and a free pre-conference session.

October 20-21, 2010, Baltimore, MD: The Power of eMarketing Conference provides the perfect forum for actionable and relevant best practices, processes and case studies that will transform and improve your marketing programs. 35+ speakers – four dynamic modules – 12 breakout roundtables – 15 presentations – two keynote sessions – four panel sessions and one great networking party! The conference has several tracks and will cover social, search, email and emerging marketing technology. Register with the promo code linkedin and receive a special 10% discount off your registration.

October 20, 2010, Mumbai, India: Social media marketing is about fostering relationships with your end users to continue product and service excellence. Social media websites are also growing by almost 100% year after year in India. This multi-faceted conference will equip you with a holistic approach to social media marketing, providing you with fresh ideas on brand presence, social media tools, current market risks and innovative strategies to improve your organisation’s products & services. The Social Media Summit 2010 will examine how social media culture and social networking platforms are having a major impact on business communication, practices and processes. Social Media Marketing is undergoing a lot of structural changes and is poised to grow and contribute greater revenues to the industry in years to come. Please visit our website for more information.

October 21-22, 2010, Princeton, NJ: IIR’s 2nd Annual Value-Driven Pharma is not just another managed market event – it delves deeper than ever before to give you the tools to reconcile government, payer and patient perspectives on drug valuation to bring you closer to the patients you serve. Visit www.valuedrivenpharma.com for full program information. Please use the promo code XP1580MASH when registering.

October 21–22, 2010, San Francisco, CA: Influence People is hosting a one-day social media monitoring conference in San Francisco on October 21st, followed by a half-day training bootcamp on October 22. Monitoring Social Media (San Francisco) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Through a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions. Register with code mashable to get a 10% discount.

October 21, 2010, Mountain View, CA: See “Super Angel” pioneer Mike Maples Jr. speak at the The Founder Showcase – Silicon Valley’s premier startup pitch and networking event. This quarterly event brings together over 300 investors, founders, and members of the press to hear talks from leading CEOs, and pitches from 10 hot technology start-ups. Over $1.5mm has been raised by presenting companies at previous Founder Showcase events. Tickets start at just $40 – to register or enter the free Pitch Competition, go to www.FounderShowcase.com. Mashable readers get 15% off by using discount code mashable_15.

October 22, 2010, Sonoma County, CA: SocialBizWorld is a Social Media and Web 2.0 business conference for private and public-sector business executives, leaders, managers, employees and consultants looking for insightful speakers, hands-on workshops, in-depth discussions and real-world examples to move their business forward with new media. With Basic, Intermediate and Advanced tracks, attendees will have full access to multiple sessions, have numerous networking opportunities, attend the evening Social Media Awards and Business Networking reception (with Special Guest “The TwitchHiker”) and have access to experts gathering in Northern California from all over the country. Join us for this fantastic event in beautiful Sonoma County, at the foot of wine country, minutes from Sonoma and Napa, and just 30 minutes north of San Francisco. Mashable readers receive 15% off conference registration with promo code MASHED. Please visit www.SocialBizWorld.com for more information.

October 22-23, 2010, Atlanta, GA: Social Media Experts will be in high demand as social media becomes an integral part of PR and marketing campaigns. Will you be one? Designed specifically for marketing and PR professionals of all backgrounds, non-profit organizations and small business owners, the Integrating Social Media Conference goes beyond the buzz words to real-world and proven methods for successfully incorporating social media into your current marketing and PR strategies. You’ll hear firsthand from social media experts including Shiv Singh of Pepsi Co., The Brand Builder’s Olivier Blanchard, WholeFoods’s Marla Erwin, HubSpot’s Mike Volpe, Kellye Crane of Crane Communications and more. Register with promo code MASH and save 20%.

October 22, 2010, Nashville, TN: Social Media Marketing Workshops 101 & 201 — a full day, hands-on training for businesses who want to create a social media marketing campaign from the ground up. Featuring top 10+ networking sites with step-by-step setup guides on each application with strategies on how they all work together. Sessions include blogging strategy, social CRM, social monitoring, email & mobile marketing, best of class='blippr-nobr'>Google Analyticsclass="blippr-nobr">Google Analytics, SEO tactics and special focus on class='blippr-nobr'>Wordpressclass="blippr-nobr">WordPress websites for businesses. These are no-nonsense, intensive learning workshops you wont find anywhere else! Register with the promo code MASH and save $100!

October 23, 2010, Seattle, WA: Looking to meet interesting people, learn the latest techniques in bringing profitable products to market, share experiences, and get re-invigorated to build bigger, better products? Join us at ProductCamp Seattle on October 23, 2010! ProductCamp Seattle is a self-organizing unconference, where product managers, marketers, business executives, project managers, and engineers get together to discuss challenges and explore the latest techniques, tools and innovative practices in building and bringing to market profitable products.

October 25-29, 2010, Boulder, CO: Web Marketing and Social Media One-Week Certificate Program – In this one-of-a-kind program, you will be immersed into the world of web marketing from one of the smartest and most experienced experts in the industry! In one week, you’ll be introduced to proven strategies for growing your online audience with qualified traffic. You’ll learn the fundamental principals and insider tips for search engine optimization, pay-for-placement advertising, social media marketing and other more. Gain the knowledge and skills necessary to provide these immensely valuable and in-demand services for all organizations who need to grow their online audiences.

October 25-26, 2010, Northborough, MA: The Restaurant & Hospitality Social Media Marketing Bootcamp event provides the practical knowledge and insights required by restaurant and hotel operators to establish objectives and strategies for your market, properly select the social media platforms to engage guests and monitor and measure the results of these efforts for a greater ROI. This event is presented by RestaurantWorx Consulting and Inside Hospitality. Use the code MASHABLE when registering and receive VIP pricing on “Day 1″ or “Day 1 & 2 Attendance” tickets. See complete event details on the event website at www.restaurantsocialmedia.com.

October 25, 2010, San Francisco, CA: It is inevitable that every startup will encounter failures: in idea development, teamwork, hiring, design, scaling, and countless unpredictable ways. Yet most conferences only seem to feature speakers telling you what they did right – something that can be hard to learn from and near-impossible to emulate. At FailCon, join over 400 founders, investors, executives, developers, service provides, and press as we share tips to avoid, prepare for, and recover from the most common startup mistakes. Register and use the promo code 10mashable to receive 10% off the ticket price. For more information, please visit www.failcon2010.com.

October 25, 2010, Orlando, FL: IIR presents CUSTOMER WORLD, the co-location of three unique customer-centric events (NACCM, Linkage Strategies & Customer UNinterrupted) under one roof. Where the Voice of Your Industry comes together to champion and celebrate CUSTOMERS 1ST. Customer World’s flagship event, NACCM, is an industry favorite. It attracts top customer-centric leaders in North America to share new and best practices for strengthening customer relationships. Content areas include customer-centric social media strategies, loyalty, customer experience, innovation, culture, engagement, leadership and more. Register with code CWORLD10MASH and save 15% off the standard rates.

October 25, 2010, New York, NY: Produced by Mediabistro, Charles Hudson, and Social Times, the Freemium Summit explores best practices for succeeding under the Freemium business model. Across all segments of the media landscape, entrepreneurs and executives are pioneering online business models that combine a free offering with a premium, paid offering. This hybrid business model is one of the most exciting areas of business model innovation affecting the world of media and business, and the Freemium Summit will explore the most important topics on the minds of leading practitioners. Speakers include Ning’s Anne Driscoll, HootSuite’s Ryan Holmes, SurveyMonkey’s Brent Chudoba, Slideshare’s Rashmi Sinha, and more. For full details and registration, visit the site. Register with the promo code MASH and save 15%!

October 26-28, 2010, Frankfurt, Germany: The Enterprise 2.0 wave has spilled over the corporations’ boundaries and creates a good deal of discussion about the way businesses will be managed in the future. “Setting the path towards an open and agile E 2.0 driven organization” is therefore the topic of this year’s Enterprise 2.0 Summit, the gathering of European experts and practitioners discussing technology trends and adoption topics on Enterprise 2.0. The English-language conference consists of interactive workshops, seminars, expert talks and best practices from all over Europe, e. g. BMW, Hewlett Packard, SONY, Swiss Reinsurance Company, etc. Go to www.e20summit.com and register with the promo code MASH10 and save 10%!

October 26-27, 2010, San Francisco, CA: Define the Future of Money at PayPal X Innovate 2010. There’s only one conference dedicated to empowering developers and innovators as they redefine how people conduct commerce – PayPal X Innovate 2010 Developer Conference. Learn how to seamlessly integrate payments into mobile apps, ecommerce sites, gaming, and digital goods – almost anywhere you can think of. Use code INVMASH and receive 20% off. Be part of defining the future of money. Register now at https://www.x.com/innovate

October 26, 2010, San Jose, CA: Get real about social media at SocialTech 2010 — the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. Can’t make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10!

October 27-28, 2010: The Caribbean Media Conference & Expo have become the Caribbean’s premier regional conference on television, cable and satellite, broadband, wireless, radio, magazines, news and print media, advertising and marketing. The 2010 Caribbean New Media Expo and Conference is unique in that it seeks to strengthen the relationships with new media companies, marketers and advertisers to further capitalize on the benefits of digital, social and mobile media. Presentations and panel discussions will help marketers understand concepts such as online-display advertising, search and social networking and how the impact of new technologies has wrought consumer behavior changes.

October 27-29, 2010, Washington, DC: This event will showcase 15 federal perspectives on different strategies government agencies can implement to comply with the Obama Administration’s Open Government Directive. The social media realm will be a prevailing topic of discussion as it has been the prime means federal agencies have taken to achieve compliance, but problems with its use still persist. This event will provide ADVANCED solutions and ideas to the policy, security, monitoring and measuring struggles that many agencies face on a daily-basis. Mashable subscribers will enjoy a 10% discount when they mention MASHABLE in their follow-up email to the event contact listed here: event.

October 27, 2010, New York, NY: With millions of people participating on sites like Facebook, Twitter, and YouTube, brands can no longer avoid social media as an effective research and marketing channel. Social Media Bootcamp: Social Media for Research and Marketing explores best practices for using social media as a research and marketing tool. Hear case studies that identify the best tools for listening to the consumer and the best ways to use social networks to listen to and engage your consumers. Speakers include: Chris Boudreaux – Converseon, Frank Cotignola – Kraft Foods, Jeff Rosenblum – Questus, Peter Fasano and The ARF’s Lynne d Johnson and Steve Rappaport. $200 discount for ARF Industry Leader Forum registrants.

October 28-30, 2010, Toronto, Canada: Today, companies recognize that Social Media is an important part of an integrated strategy that is woven into every fiber of Sales, Marketing, PR, Advertising, Customer Relations and Branding campaigns. The second unGeeked Elite three-day Retreat brings together 10 keynotes and 16 presenters who’ll provide you with examples of best practices, solutions and case studies in a forum where keynotes and presenters ask you to engage, poke them in the eye with questions and get one-on-one responses in this intimate learning environment. RSVP with the promo code unGeekedMashable and save 30% off regular ticket price!

October 28-29, 2010, Chicago, IL: Your customers are more empowered than ever before with social and mobile connections. The only defense you have is to empower your own employees to solve those customers’ problems. Forrester’s Consumer Forum 2010 connects you with analysts, peers, and industry leaders whose expertise will help you unleash your employees and transform your company. Register with promo code CFXMSH to save 15%. Discount applies to new registrations only and cannot be combined with other offers.

October 28-29, 2010, Exeter, UK: The Like Minds Conference – Autumn 2010 is a 2 day event attended by participants from across Europe focusing upon the subject of “Creativity and Curation”. This year, we have a range of workshops, keynotes and lunch time talks from leaders in marketing, communications and media from around the world. Then, you can relax on Thursday and Friday night with the Like Movies and Like Music festivals. Details and registration at www.wearelikeminds.com.

October 28, 2010, New York, NY: At The ARF Industry Leader Forum: Discovering Consumer Insights, the ARF will unveil its new “Insights Value Creation Model”, preliminary results from executive interviews with leading marketing and business executives about research’s impact. Industry leaders will share their visions, successes and plans to address the transformation of the research profession, and attendees will learn the skills they need to translate insights into actionable organizational change and how to sustain it. Headline speakers include: Donna Goldfarb – Unilever, Beth LaPierre – Eastman Kodak, Charles Mohs – Pfizer, Drew Westen – author of The Political Brain and Susan Whiting – The Nielsen Company. Register by September 24 to save $100 with our Early Bird rate.

October 28, 2010, London, UK: The International Search Summit will focus once again on international and multilingual search marketing topics and offer delegates insight and advice on how to effectively develop and manage international online campaigns. Speakers at the event will include Eugene Lomize from Russian search engine Yandex, Omar Khaled from Arabic search Engine Ayna, as well as well-known search marketers Mikkel deMib Svendsen, Marty Weintraub, Massimo Burgio and Barry Lloyd. The Summit will be held at The British Library in London and is a must for any marketer targeting multiple markets and/or languages online. Register now with the coupon code MASH20 to receive 20% discount.

October 28, 2010, New York, NY: Join a select group of senior communications professionals in helping you build an integrated PR and marketing engagement strategy that maximizes your impact with your targeted audiences and key influencers. PR+MKTG Camp™ East limits talking head powerpoint presentations. Executives from top agencies and some of the world’s largest brands will lead HIGHLY INTERACTIVE discussions on such topics as assessing the current media landscape, building a integrated strategic engagement vision, executing an action plan, and measuring your results. Mashable readers get a 10% discount with promo code MASHABLECAMPEAST.

November 1-2, 2010, New York, NY: Are you a health marketing and communications professional? Please join us at unNiched 2010, a unique collaborative boot camp where you will actively learn and use collaboration, strategic marketing and communications skills. Using our unNiched Innovation Model, gain the tools to create and drive marketing communications success within (and without) your organization. In addition, you’ll have access to a private online group and learn from a range of experts from the Centers for Disease Control and Prevention, AIDS.gov, Edelman, Vertex Pharmaceuticals and the Stanford University Persuasive Technology Lab. Use the discount code Mashable and get 10% off.

November 1-2, 2010, Dubai, UAE: Social Media Marketing and Search Engine Summit at Total Marketing Discuss and debate the opportunities and challenges faced by marketers in leveraging social media as a marketing tool. Hear from leading organizations on how they managed to turn Twitter and class='blippr-nobr'>LinkedInclass="blippr-nobr">LinkedIn amongst others into powerful communication channels! Getting in at the top of any search remains a key focus for many organizations today. Hear from leading practitioners on how best practice strategies and innovative methods to get the most out of the internet. Register and save 15% when using code MASHABLE-TM. For more information, visit www.totalmarketing2010.com.

November 3-5, 2010, San Francisco, CA: DevLearn|10 is the super-charged conference and expo for those involved in the design, development, or management of e-Learning. DevLearn|10 offers the industry’s largest expo, over a hundred sessions covering the latest e-Learning tools, technologies, and strategies, plus exciting content stages like the Social Learning Camp, Mobile Learning Jam, Serious Games Zone, and Learning Media Studio . If you want to know what’s coming next in the world of e-Learning and what the top people in the field are thinking, this popular, cutting-edge conference is the place to be.

November 3-4, 2010, Scottsdale, AZ: If you’re a leading executive at your organization with questions about how social media can better optimize your customer response efforts and thus generate a higher ROI, then this year’s Social Media Customer Response Summit is a must attend. During this two-day seminar, attendees will be able to listen, learn and collaborate with prominent industry leaders such as John Belanger of Yahoo!, Steve Kaay of US Auto Parts, John Hernandez of Cisco, Craig Palmer of Cable & Wireless (UK), and Robert Lamb of AT&T,on the challenges/benefits with using a “social media customer response strategy,” and what Key Performance Indicators are being used to review effective social media customer response, plus much more. Senior VPs interested in attending can find more information about the summit’s agenda & registration at www.customerresponsesummit.com.

November 3, 2010, Frankfurt, Germany: The viscom tec.10 conference focuses upon how to create a customer focused experience with technology. Thanks to modern technologies, consumers are now more networked and better informed than ever before. Used to finding the ideal product by making comparisons and consulting with others on a wide range of webservices. In the future the challenge for marketing and technology providers will be to reach this “always on” generation in real life. The conference will highlight the perspectives and visions of the different sectors: from traditional advertising and out-of-home possibilities to web and mobile-based communication and digital signage. Use the early bird pricing and save 200 EUR.

November 4-6, 2010, New York, NY: IMM is the leading residential training course for the brightest executives working with international brands or within the international departments of agencies, media owners and client companies. Created in the UK in 1990, the course has now trained over 2,000 executives – many now working at senior levels within US-based organizations and across the world. The two and a half day course combines presentations from leading thinkers with practical group work and mentoring. Send your most promising people to the first IMM New York, designed to help train the next generation of American advertising talent.

November 4-6, 2010, Savannah, GA: Geekend is the interactive conference phenomenon you have been waiting your whole life for. Geekend is your chance to interact with people taking the tech and creative industries by storm. Join us this November as the brightest geeks, designers, developers, artists, and social media mavericks flock to Savannah for a weekend filled with cutting edge speakers, fun-filled after parties, and amazing networking opportunities. Speakers include Noah Everett of Twitpic, Scott Stratten of Unmarketing, Margaret Francis of Lithium, and many more.

November 4-5, 2010, New York, NY: Influence People is hosting a one-day social media monitoring conference in New York on November 4, followed by a half-day training bootcamp on November 5. Monitoring Social Media (New York) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions. Register with code mashable to get a 10% discount. Limited tickets still available at www.socialmediamarketing.co.uk.

November 5, 2010, New York, NY: L2 is a think tank for digital innovation. On November 5th, L2 will host its second-annual Innovation Forum at The Morgan Library. The full-day event will address innovation in digital marketing and implications for prestige brands. Described as “TED for brand marketing,” the class='blippr-nobr'>Forumclass="blippr-nobr">Forum is the largest gathering of prestige executives in North America. The Forum is meant to inspire, educate and entertain. Speakers this year include CEOs of Bonobos, Polyvore, MINI, Rent the Runway, Foodspotting and the Business of Fashion. Register and use the promo code Mashable_friends for 25% off.

November 6, 2010, Topeka, KS: PodCamp Topeka is Topeka’s annual low-cost “unconference” focused on social media, podcasting & videoblogging, blogging, Twitter, Facebook, photography, and web design, for starters. Our keynote speaker is Patrick O’Keefe, author of Managing Online Forums. Register now!

November 8-10, 2010, San Francisco, CA: The Open Mobile Summit & Appcelerate — The most anticipated mobile conference of the year. Meet the CEOs of Sprint, LightSquared, HTC USA, Loopt, Smule, Booyah, Shopkick and more. Explore the key mobile battlegrounds – OS wars, PC vs Phone, video, advertising, cloud – and see who is set to lead in the next phase of the open mobile revolution. Register now with VIP code MASHABLE and save $100

November 8-11, 2010, Las Vegas, NV: PubCon, the premier search and social media conference, features the industry’s biggest names and key players shaping the future of the Web. PubCon holds cutting edge panel sessions exploring tracks dedicated to search, social media and affiliate marketing, an intensive professional search and social media training program and some of the world’s top keynote speakers. PubCon Las Vegas will also hold a one day two-track slate of intensive educational training programs led by some of the industry’s most respected search professionals. PubCon makes all of this available at some of the most affordable registration rates in the industry. Please use the code ma-8201210 for 10% off the registration price.

November 8-11, 2010, Santa Clara, CA: See the latest collaboration tools and technologies at Enterprise 2.0 Santa Clara’s comprehensive conference and expo. Gain thought leadership — from strategy to execution and performance monitoring — to bring the power of collaboration to your organization, accelerate information flow, drive revenue and increase productivity. Register with the promo code CNUJES04 to save $100 off the onsite price for passes or for a free expo pass.

November 8-9, Boston, MA: The eCommunications & Online Marketing Summit is a two day conference for the pharmaceutical industry. We will be showing how to revamp your eCommunications strategy to know, reach and interact with your customer. The event will feature 20+ pharmaceutical speakers and a key note from Citi Bank . The event’s agenda will feature 14 case studies that will give you knowledge on only the most critical business issues. For our event brochure, click here. Register and use the promo code MSH200 to save £200.

November 9-10, 2010, Toronto, Canada: Take back practical strategies for integrating social media tools and measure their ROI at your company – all in just 2 days! The Canadian Institute’s 4th Annual Conference on Social Media will provide you with the right tools to integrate and measure the impact of social media in your organization. Learn how to increase the number of your followers, handle negative publicity and attacks in social media, strategically leverage social media as a key tool in crisis communications and much more. Enter Mashable discount code 207AX03 to get 15% off the conference.

November 9, 2010, Philadelphia, PA: BlogWell: How Big Brands Use Social Media features 8 great case studies on the best social media programs at large corporations. SAP, American Express, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. From GasPedal and the Social Media Business Council. Save $39 off registration by using the promo code ILoveMashable.

November 9, 2010, San Francisco, CA: Agencies and advertising brands are invited to The Bees Awards – 1st international social media competition for marketing professionals. 20 judges from 13 different countries will gather at the Legion of Honor to grant recognition to the best industry practices. Honor will be granted in 16 different categories including: best use of social media platform, best conversation with consumers, best campaign, agency of the year, client of the year, and others. You are invited to submit your work before October 1st and join the celebrations on November 9 at www.beesawards.com.

November 10-12, 2010, Orlando, FL: Please join the Social Media Club for their first annual conference, Social Media University, in Orlando, FL. The Social Media University event will be a deep dive into the higher ideals and issues affecting Social Media itself, including the rise of the Social Media Professional. It will be quite different from what you have experienced at other conferences on social media. With John Hagel III, David Meerman Scott, KD Paine, Tom Foremski and many other social media masters as our ‘faculty’, this conference will be invaluable for all Social Media Professionals. Please visit www.socialmediauniversity for more information!

November 11, 2010, San Francisco, CA: Social Media Prom, presented by @FunnyOrDie, is for anyone and everyone who didn’t have a chance to go to prom. Or maybe you did, but you were the wallflower, someone poured punch down your dress, or gave you a wedgy and hung you from a locker. This is your chance to shine, and relive what you may not have been able to experience from the backseat of the car or behind the bleachers. Visit www.socialmediaprom.com to get your tickets! Don’t have a date? No big deal, go stag! Tickets are $20 for couples and $15 for singles.

November 11, 2010, London, UK: The first London Social Gaming Summit is a one day event focused on the intersection of games and the social web. The event focuses on helping social games developers build, monetize, and grow their social games. We’re bringing together the leaders in free-to-play games, social networking, and payments infrastructure for a full day of panels and talks.

November 12, 2010, Mountain View, CA: The Under the Radar Conference is a one-day showcase of carefully selected innovative startups presenting to an audience of early-adopter customers. Key audience members are responsible for leveraging innovation to help their company compete in the fast-evolving digital landscape. Join 350 decision-makers from global carriers, brands, agencies, technology companies, startups, and investors to hear from the next wave of innovators. This year’s Under the Radar conference will hear from brands, agencies retailers and media companies who are looking to improve customer engagement. Key challenges are improving their decision process, making it easier for them to get what they want, at the best price, in real-time and closest to them. The Under the Radar conference will showcase the latest startups that are addressing these challenges and influencing this behavior. Areas of focus will be on Social Commerce, Loyalty/Rewards, Social Scanning and Payment. To register, go to www.undertheradarblog.com/register.

November 12, 2010, London, UK: The first London Virtual Goods Summit is a one day event focused on the emerging market opportunity for virtual goods and economies. Once restricted to the world of online gaming, virtual goods and currencies are beginning to influence the development of social networks, community sites, and many other new and exciting markets. The market for virtual goods continues to grow – join us for engaging talks and panels designed to highlight important trends in this fast growing market. This is a must-attend event for those in the games, social media, and entertainment markets. Register now with the promo code MASHABLE010 for 15% off!

November 15–18, 2010, London, UK: Europe’s definitive customer strategy experience. Focusing on the strategy behind the concept of loyalty, Loyalty World will provide you with the insight and tools to develop the ultimate loyalty initiative to support your business goals and add measurable value to your bottom line. Loyalty World will examine the relationship between your brand and your customers, look at what drives consumer behaviour, and help you understand how you can identify and harness new trends and tools to really drive engagement. Loyalty World attracts participants from some of the world’s most reputable brands. With speakers from retail, financial services, travel, leisure, utilities and telecoms, you will gain cross-transferable loyalty insights and experiences that will help rejuvenate your loyalty strategy, attract, engage and retain customers, and strengthen your market. Register here and SAVE 10%.

November 15, 2010, London, UK: The virtual goods model is the revenue-generating sensation that is taking the world by storm, from games publishers to media companies, from social-networking sites to consumer brands. The Virtual Goods World Europe 2010 promises to be the next step for your business! Major brands will come together to discuss the opportunities presented by the rise of virtual goods. Social networking sites will participate, to learn more from the brands and create business models for the future. Games publishers and developers will learn best practice customer acquisition strategies. All participants will learn new opportunities presented by advances in alternative payment systems. Register now with the promo code VGWMASH and save 10%!

November 17-19, 2010, Loudoun County, VA: Social Media Tourism Symposium. The symposium will be a combination of destination marketing organizations, hotels, resorts, attractions and any other tourism related entities sharing ideas and learning more about how social media is effecting promotion within the travel industry. What makes this conference unique is the involvement of attendees throughout the entire process. Attendees will have a voice in everything from the location to the session topics and presenters. Register now and become a Facebookclass="blippr-nobr">Facebook fan.

November 17-19, 2010, Las Vegas, NV: The WOMMA Summit 2010 is the pinnacle of all we’ve learned this year as well as trends to watch in 2011 and beyond. WOMMA Summit 2010 showcases the NEXT and BEST practices from some of the innovative and forward thinking brands in word of mouth and social media marketing today. Register before October 1 and save $200 off the full ticket price. Use code WOMMASummitMASH.

November 17-18, 2010, Raleigh, NC: The Internet Summit 2010 will feature over 100 speakers and an audience of over 1,500 internet execs, entrepreneurs and senior marketers. Join dozens of industry leaders and innovators in the conversation on topics such as Social Media, Mobile, Cloud Computing, Geolocation, Online Advertising, Analytics, class='blippr-nobr'>Videoclass="blippr-nobr">video, Ecommerce and more. This years, keynotes are Go Daddy’s CEO Bob Parsons and Ancestry.com’s CEO Tim Sullivan, and then hear thought leaders from class='blippr-nobr'>Foursquareclass="blippr-nobr">foursquare, Google, Salesforce.com, class='blippr-nobr'>Yelpclass="blippr-nobr">Yelp, eBay, class='blippr-nobr'>StumbleUponclass="blippr-nobr">StumbleUpon, Playboy, Red Hat, Microsoft, Cisco, Autotrader.com, Playdom, Travelocity and many more! Register and use the promotion code MASH for 20% off.

November 17-18, 2010, London, UK: The Corporate Social Media Summit is a two-day conference focused exclusively on how big businesses can use social media to enhance their marketing/comms strategy. The conference is tailored exclusively to a corporate – not a social media – audience. It features 20+ senior executives from European corporations speaking – including Vodafone, Honda, Nokia, Cadbury, PepsiCo and more. 14 in-depth, interactive workshops deliver best practice examples and practical next steps from companies that have already experienced marketing/comms success using social media. For our brochure, click here. Register and use the promo code MSH200 to save £200 off the ticket price .

November 17, 2010, Phoenix, AZ: Fifth Annual Arizona Entrepreneurship Conference – In the current environment, some companies will still come out stronger than before. Has your business suffered? Have you been laid off? Are you trying to grow in difficult circumstances? Here at AZEC10, we’ve got your back. Local investors, local entrepreneurs and Silicon Valley veterans will spend the day discussing the realities of business today. You MUST meet these people and learn from them during the Great Re-Set of 2010. This is the premier entrepreneurship conference in Arizona, benefitting the Opportunity Through Entrepreneurship Foundation.

November 18-19, 2010, New York, NY: Get your tickets now to attend NextGen:Charity, a conference on non-profit innovation being held in New York City. Learn and network with 500+ executive-level professionals of non-profits and foundations. Featured speakers include Seth Godin, Scott Harrison, Arianna Huffington, Nancy Lublin, Randi Zuckerberg. Visit our website for more information, to learn about all our presenters and get your tickets. Click here to register now!

November 18, 2010, New York, NY: Financial Services Social Communications: Case Studies and Roundtables — Our Keynote Presenter will be Craig Pfeiffer, Chief Marketing Officer, Morgan Stanley Smith Barney. Case studies by MasterCard Worldwide, AllianceBernstein, and others will showcase how leading financial institutions are embracing social media and marketing to achieve business goals despite the regulated environment. The case studies will be followed by moderated interactive roundtables. Register and use the promo code MASH for a discounted rate of $155.

November 18, 2010, Madrid, Spain: Stepping out of the comfort zone: Innovation & Social Media in Healthcare. Advertising in the new markets of conversations is the big challenge, and realizing that you no longer have the control of the brand is difficult to assume and scary. But wanted or not, the conversation is out there. HCPs are right now storytelling their opinions, experiences, unmet needs, therapeutic strategies and ideas via the Social Web. They are looking for connectivity and knowledge in these new ecosystems which are “common and global grounds”. The word of mouth surpasses, in credibility, the traditional communication tools.

November 18, 2010, San Francisco, CA: Join the Real-Time Revolution with code MASHABLE and save 20%! Register today at http://twtrcon.com/sf10. Real-time tools are transforming business, government and non-profits. At TWTRCON SF 2010, you’ll see case studies and learn best practices from leading organizations that are using the real-time web to deliver bottom-line results. Speakers from Ford, H&R Block, Wells Fargo, SAP, Southwest, Twitter, Google, stickybits, Roxy Theatre, StatusNet, OneRiot and more. New at TWTRCON SF: Hands-on workshops designed to let you learn the how-tos of real-time applications, tools and platforms. Register at http://twtrcon.com/sf10 use the promo code MASHABLE for 20% off.

November 18, 2010, San Francisco, CA: Calling all women in technology! Vator, a leading platform for innovators and entrepreneurs to connect and learn from one another, and Girls in Tech, a social network for women in technology, are holding their first event, Amplifyclass="blippr-nobr">Amplify, to recognize women-led startups. Silicon Valley legend Esther Dyson will be the keynote speaker, sharing advice on what it takes to build a company. Amplify is a day-long event and will be held on November 18 in San Francisco. To be among the 15 women-led startup presenters, be sure to enter the competition here. Register and use the promo code MashableAmplify for a 20% discount.

November 25, 2010, London, UK: BrightLemon Drupal Training – Introducing Drupal (London): This Drupal course quickly gets you up to speed with building dynamic database-driven websites with class='blippr-nobr'>Drupalclass="blippr-nobr">Drupal. It begins with a basic introduction into the main concepts behind Content Management Systems (CMS) and the types of websites they are meant to help create. We then map these concepts onto Drupal as a CMS and take you through installation to creations of a series of websites – each one adding an additional layer of functionality. Buy tickets here.

November 25, 2010, London, UK: The media and marketing industry’s Global GREEN Awards 2010 recognise and reward creative work that communicates the importance of Corporate Social Responsibility, sustainable development and ethical best practice in any sector and across any marketing discipline. Now in its fifth year the GREEN AWARDS™ are going Global, this year for the first time, all the categories are opened for entry from all over the world. The Awards illustrate the crucial role that needs to be played by green marketing and sustainability communications in informing people about green issues, products and lifestyle choices, and showcase examples of excellence and best practice in communicating sustainability and green issues. The Awards are now open for entry. For more information about the 16 categories and entry process, please visit http://www.greenawards.co.uk.

November 25, 2010, London, UK: The Digital Brand Strategy Summit is designed to create a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand. During this one day event delegates will be presented with strategic information, case studies and hot tips enabling delegates to walk away with a clear understanding of the digital concept and the knowledge and tools necessary to deliver an effective strategy.

November 30 – December 2, 2010, Boston, MA: In Todays Business Climate, Companies are under great pressure to attract and keep more customers. Corporate websites are now the most important public face of an organization and the best way to communicate with a broader customer base. Successful sales and marketing now requires Web sites with supporting content management systems that can reach a global audience, a mobile audience, and an audience familiar with social media and used to richer media. Use the promo code MASHABLE to save $200. Visit www.gilbaneboston.com for conference details.

November 30, 2010 – Dec. 2, 2010, London, UK: Online Information is the largest UK event dedicated to the information industry. Taking place in the Grand Hall at London’s Olympia, the exhibition attracts more than 9,000 visitors each year from around the world. This unique, free to attend event consists of an exhibition with more than 200 international exhibitors alongside an extensive seminar programme. Online Information covers 6 core segments: Content Resources, ePublishing Solutions, Library Management, Content Management, Search Solutions and Social Media, providing an annual meeting place for this global industry. Mashable readers may register to attend here.

November 30-December 1, 2010, London, UK: Apps World aims to address the entire app ecosystem and the challenge of delivery, development and design of apps across multiple platforms. The event will bring together leading operators and app stores worldwide, and draw in parallels between the mobile & TV app platforms. Register now to receive the early-bird discount.

November 30, 2010, London, UK: Social Recruiting Conference will gather together leading employers and recruitment industry professionals, to passionately discuss and practically demonstrate the power of Social Recruiting. The conference will be unlike any other Social Media Recruiting conferences you have attended. Our aim is to take the talk from theory to practice; and shift conversations from hype and hope to reality and results. #SRCONF will focus on Social Recruiting case studies, with measurable ROIs. Save 10% when you register with the code MASH10 at http://www.srconf.com.

November 30, 2010, London, UK: Hear how 21 heavyweight brands, including Facebook, Sainsbury’s, Google-YouTube, COI, King of Shaves, Motorola, JustGiving, BBC, Volvo, M&S, FT, Jaguar, Eurostar and Santander are demonstrating real results from social media at the Social Media Results For PR & Comms Conference. Tried and tested strategies to genuinely engage audiences, fully embed and integrate social media practices and clearly demonstrate real results. Mashable readers receive a £150 discount with the promo code MASHABLE if you book before August 19. Click here to download the conference brochure.

December 1-2, 2010, Berlin, Germany: Lead generation, lead nurturing, inbound marketing, B2B social media marketing, SEO, storytelling, mobile marketing and blogging, B2B marketers are facing new challenges in building profitable marketing strategies. The first BB2B Marketing Europe event features a keynote presentation by Chris Brogan and will bring together European B2B marketers to share knowledge through real-world case studies, best practices, lessons learned and offer networking opportunities with some of the biggest brands and businesses today – Forrester Research, Google, Philips, Dassault Systemes, Accenture, HP, Honeywell, Canon, Kodak, Symantec, HubSpot, iTive and more. Register by September 30th to receive an early bird discount.

December 1, 2010, London, UK: The Mobile Cloud Computing Forum will provide a full perspective of mobile cloud computing and SaaS from business value through integration and implementation and to the emergent trends in the industry. Meet some of the best known mobile cloud computing and SaaS professionals in person and exchange your experiences. Register with promo code MCMASH20 and save 20%!

December 1, 2010, Toronto, Canada: The Canadian New Media Awards recognize the highest standards of excellence in all areas of Canadian digital media and seek to honour individuals and organizations for their outstanding achievements over the past year. The CNMA gala will take place during nextMEDIA Toronto at the Design Exchange. Visit www.nextmediaevents.com/cnma for more information.

December 2-6, 2010, Departing from New Orleans, LA: When you attend Social Media Conferences do you get the most value out of the conversation in-between sessions? Check out the 2nd Annual Social Fresh Cruise, the best parts of a social media conference at sea. Cruise the Caribbean for four days with 90 other social media leaders and influencers. For about the same price as just the ticket to many conferences, the Social Fresh Cruise includes all meals, private cocktail parties, eight hours of high-level interactive social media sessions, unbeatable networking, and entertainment.

December 2-4, 2010, San Francisco, CA: unGeeked is a unique three-day Social Media, Marketing and Branding Retreat. During the retreat, attendees will engage in discussions involving every aspect of your internal and external branding efforts. The goal is to learn how to align the personal and corporate brands by involving, Sales, Marketing, PR, Advertising, Customer Relations, Human Resource and Legal into your SoMe integration efforts. unGeeked San Francisco includes Social Media authors, mavens and practitioners such as Brian Solis, Scott Stratten, Jason Falls, Amanda Hite Jeff Power and more. Keynotes and presenters are here to get you involved in the discussions by asking you to bring your challenges, obstacles or questions to this intimate (we limit attendance to 150 people) learning environment. Register with the promo code unGeekedMashable to save 10% off three-day ticket cost.

December 2-3, 2010, Berlin, Germany: Gone are the days of paper surveys or email questionnaires where you often get poor response rates. With the advancement of mobile technology, surveys can be seamlessly integrated into mobile apps, making it more fun for consumers to respond than traditional methods. The international conference on Market Research in the Mobile World: The Next Frontier will be held on the 2 & 3 December 2010 in Berlin. The aim of this conference is to bring together top researchers and practitioners to discuss the key challenges and opportunities of using mobile research applications for generating actionable insights. Mashable subscribers will enjoy a 20% discount off the full registration fee when they use the promo code mashable20 before November 15.

December 6-7, 2010, Los Angeles, CA: The LA Mobile Entertainment Summit is brought to you by the producers of the widely acclaimed 3D Entertainment Summit, this high level strategy and networking event will explore all facets of the mobile entertainment industry. This event will be presented in association with Variety and in partnership with the Mobile Excellence Awards, the industry’s most prestigious awards program for the mobile industry. Located in the heart of the Entertainment industry, the Summit will attract the brightest minds in the mobile ecosystem. Delivering two days of packed in-depth discussions, the summit will deliver strategies to capitalize on this rapidly changing landscape, attracting senior level decision makers, leading press and market analysts.

December 6, 2010, San Francisco, CA: The SF MusicTech Summit brings together 700+ visionaries in the music and technology space, along with the brightest developers, entrepreneurs, investors, musicians, service providers, and journalists who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive environment. Register and use the promo code Mashable to receive a 10% discount off the ticket price. For more information, please visit www.sfmusictech.com.

December 6, 2010, Los Angeles, CA: The Mobile Excellence Awards offers invaluable exposure, PR, branding and networking with the who’s who in mobile entertainment, media, & technology. The event has become one of the most influential and prestigious in the industry, honoring the best in mobile entertainment, technology, marketing & media. Attendees represent the entire mobile ecosystem, including execs from all major studios, entertainment companies, brands, content providers, industry influencers & press. Deadline for submissions is September 20th!

December 7-9, 2010, Santa Clara, CA: Taking place in the heart of Silicon Valley, BIA/Kelsey’s Interactive Local Media 2010 (ILM:10) is a unique, three-day mega-conference featuring the true innovators of local media, local directories, local search, local mobile, local social and local direct marketing. One highlight is a special Mobile Local SuperForum offering the deepest and most strategic dive ever presented in the mobile local space. Head’s up: Local is hot, and this year’s conference should be BIA/Kelsey’s largest ever. Register with promo code ILMMASH and save $200!

December 8-10, Reno, NV: Join professionals from marketing, tourism, gaming, service industries and nonprofits in Reno-Tahoe’s amazing ski country for Social Media at Reno Tahoe (SM@RT), one of the best values of any similar national conference in 2010. Speakers, along with specialized breakout session presenters, include top authors, practitioners and strategist from media giant, Gannett, winter travel destinations, Vail Resorts, and many other experts in building business for professional service firms. Anchored by the University of Nevada, and its business and journalism schools, attendees get specialized instruction to return home with ways to immediately improve their social media marketing. Register now and save and an additional $100 online for the main conference with the discount code MASH.

January 20-22, 2011, Mumbai, India: Click Asia Summit 2011 is designed to be Asia’s largest digital & mobile marketing conference and expo where industry thought leaders congregate to discuss online marketing, challenges faced by agencies, and the changing face of social media. Click Asia Summit 2011 is going to change the way you look at Digital and Mobile marketing. Please register by clicking here. http://www.clickasiasummit.com/register

January 20-21, 2011, San Francisco, CA: The First Annual Gamification Summit brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn’t in this dynamic and fast-moving field through case studies, workshops, keynotes and panels delivered by experts such as Gabe Zichermann (author, Game-Based Marketing), Amy Jo Kim (gamification guru) and Jane McGonigal (TED fellow, debuting her new book) and network with other leaders in the space. Attend the Gamification Summit 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition. Know the score: Register now with the Mashable promo code GSMASH11 and save 10%.

February 7-10, 2011, Orlando, FL: ARC’s 2011 World Industry Forum: Driving Innovation, Sustainability and Performance will take place at the Renaissance Orlando at SeaWorld! This forum will focus on challenges that will help you develop winning strategies. It provides an ideal environment for industry executives to collaborate, share ideas, and find new ways to attack their most pressing problems. The event includes sessions on the major issues facing our industry, with multiple tracks that enable executives to explore these topics from different perspectives. Owner/operators, solution providers, & technical experts will all benefit while contributing to the community’s body of knowledge.

February 7-9, 2011, New York, NY: Now in its 10th year, the ePharma Summit is going to be bigger than ever. We are looking ahead to new trends and opportunities in digital marketing with unparalleled insight from leading industry innovators. Join us for more novel mobile strategies, more regulatory insights, more customer perspectives, and more examples of what is really working now from the organizations you admire most. Join us February 7-9 in New York City at the most respected digital marketing event for the life sciences industry as we explore innovative e-strategies and proven techniques to drive business. Register with promo code XP1606MASH and save 10%.

February 28-March 1, 2011, Sydney, class='blippr-nobr'>Australiaclass="blippr-nobr">Australia: Social media marketing has rapidly evolved to the extent that it is no longer enough to just get on board the “social media marketing train.” Marketers are bombarded with tools and technologies without a real understanding of integrating social media effectively. Social Media Marketing – The Way Forward enables marketers develop and manage a sound strategy for your ongoing and future social media marketing projects, with practical and valuable insights shared by some of the most successful brands and campaign creators in both B2C & B2B social media marketing. Register with the promo code MPMASH and save 10%!

March 8-9, 2011, Brussels, Belgium: Are you looking to unleash the power of social media for CRM? As new channels and strategies emerge it is increasingly important to meet face-to-face to share knowledge, challenges and experiences. Enterprise Social 2.0: CRM will bring social media marketers and CRM experts together to share knowledge through real-world case studies, best practices, lessons learned and offering networking opportunities with some of the biggest brands and businesses today. Past speakers include: Google, Kodak, L’Oreal, Philips, Nokia, Lego, Siemens, Vodafone, SWIFT, SAP, Roger Smith Hotel, Dominos Pizza, Airbus and more. To receive a special discount, register now!

March 28-29, 2011, Paris, France: The Marketing 2.0 Conference features leading social media experts who will discuss and learn about the social media initiatives from brands, advertisers, researchers and analysts. Hear from leading people in social media about their strategies, revenue models and how they are approaching upcoming trends in the field. The event will also examine the current market conditions, future forecasts and predictions from leading researchers. Use the promo code mash2011 to receive a discount off the registration price.

April 13-15, 2011, Singapore: The Internet Show Asia 2011 is a series of seminars and a large end-to-end showcase of the latest internet technologies and solutions. More than 10,000 attendees will be at the exhibition and conference to find new ways of doing internet business and enhancing product offerings through the internet – through case study presentations and speaking directly with solution partners. The show will aim to increase your ROI, it’s all about business, not a technology show. For more details and registrations, please visit www.theinternetshows.com/2010/Singapore.

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Digital marketing budgets are expected to increase steadily during the next few years, according to Datran Media’s Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies.

This is good news for those of you hoping to break into the digital marketing industry. Whether you’re passionate about search, affiliate, social media, or another area of marketing, there are a few things you can do to prove your worthiness to prospective employers.

We asked five industry insiders about their top tips for aspiring digital marketers. Find their suggestions below and add your own in the comments.

1. Get Hands-On Marketing Experience

A degree in marketing or communications can take you a distance, but most employers are looking for candidates with marketing experience, whether that’s from a previous job, internship or side project. If you already have work experience in the marketing world, congratulations. For the rest of you, internships or other projects will be key.

“Any hands-on involvement with campaign creation, analytics, or optimization can be extremely beneficial to aspiring digital marketers,” says Traci Kuiphoff, online marketing manager at BareNecessities.com. “If you’re in school or a recent grad, the best way to gain experience is to do an internship at a company or agency that has a department or focus in online or digital marketing. Not only do you get real world hands-on experience, but it’s also great to put on your resume when you’re ready for a full-time position.”

If you are in college, look for paid or for-school-credit marketing internships at your college’s job fairs, via job search sites, and on social media sites. You could even land your next gig through Twitter.

If you don’t land an internship or find a position of interest, create your own project or enter a marketing contest. While studying marketing and international business at NYU Stern’s Undergraduate School of Business, a classmate and I entered the John Caples Student Campaign of the Year contest and created a digital marketing campaign for Pentel. Our campaign included a mix of digital, social and direct marketing communications, along with thoroughly gathered success metrics. Not only did we win first place, which included summer internships and a cash prize, but we also met industry experts who have acted as mentors to us.

2. Know the Lingo

Being able to analyze marketing campaigns and understand what worked or didn’t is the key role of a digital marketer — in order to do that, you’ll need to know (and love) the industry jargon.

“Understanding metrics on the web is key,” says Naishi Zhang, assistant marketing manager at Barnes & Noble. “The Internet provides so many ways of analyzing user behavior, and knowing how to gather and interpret data is important for success. Read widely and learn the lingo, so when someone asks about the CTR of a banner ad or the number of page views a landing page received, you’ll be ready.”

Mastering marketing terminology and metrics, and knowing what they mean, will take time and practice, but you can get a basic knowledge by picking up a marketing 101 textbook or attending an introductory course. Check out local college or continuing education courses. If that isn’t an option, the class='blippr-nobr'>Internetclass="blippr-nobr">Internet is at your disposal. About.com’s glossary of marketing terms and HubSpot’s glossary of social media marketing terms are both very useful for beginners, and you should also read some of the top marketing blogs to get your daily fill of information.

3. Nurture Your Personal Online Presence

Rick Bakas, director of social media marketing at St. Supéry Vineyards and Winery said he believes a person’s online presence can be a major deciding factor on whether an aspiring digital marketer makes the cut for a job. “If an employer is deciding between two candidates,” he notes, “they might go with the person with the strong following online. Build your personal brand online. You have to show you can build your personal brand if you’re going to build someone else’s.”

Your personal brand is value-added in the job market.

“Your online clout is sometimes referred to as ’social currency,’” he continues. “In other words, there’s a value associated with your online personal brand. Increased value carries as much weight as a great resume. A high Klout.com score for example, will help you stand out and validate what your resume says about you.”

Your Klout score is a number between 0 and 100 that measures the size of your engaged audience, the likelihood that they will amplify your messages, and your overall influence within your network. Bigger isn’t always better. Bakas explains, “Aspiring marketers would do well to grow an engaged online following, not necessarily a large online following. Again, Klout.com is a great tool to evaluate the strength of your online presence.”

4. Dabble in Everything, Specialize in Something

There isn’t just one career path in marketing. You can choose to work for an agency, with an in-house team, or start your own firm. There are multiple marketing disciplines, including affiliate, search, social media, e-mail, mobile, and display marketing, to name a few. Teams come in all sizes — some in which teammates specialize in certain areas, and others where a team can be composed of just one stellar know-it-all.

The best way to get a taste of all of the options is to dabble in a bit of everything. “Digital marketing agency experience can be extremely valuable — at an agency you can be exposed to all avenues of digital marketing from paid search, social media, mobile and everything in between,” Kuiphoff advises. ”Most likely, you’ll touch a number of different accounts which can help you choose a vertical focus or specialty.”

Once you have a base knowledge in each area of marketing, you’ll be better equipped to choose a more specific path of focus. Having a specialty enables you to hone your skills in that area and become an expert, which is a valuable asset to potential employees.

5. Attend Industry Meetups and Conferences

“Put the ’social’ in social media and spend time engaging with people in the real world,” Bakas says. “Go to lots of events to create or nurture quality interactions that can later continue online. Use plancast.com to see which upcoming events are worth going to. These experiences are ripe with opportunities to meet other digital marketers. The strongest relationships are the ones nurtured online and offline.”

Kuiphoff adds, “Digital marketing conferences not only provide a great networking opportunity, but most offer in-depth workshops that can enhance your skill set.”

Some worthwhile conferences to consider include SXSW, Search Marketing Expo, Web 2.0 Expo, Ad Age Digital Conference, ad:tech, Search Engine Strategies and Pivot.

If you’re not into the hustle and bustle of industry conferences, you can consider a more toned-down approach by attending or organizing your own Meetups. There are thousands of marketing Meetups around the world. The NY Entrepreneurs Business Network and San Francisco Entrepreneur Meetup are two of the largest.

6. Keep a Pulse on the News

Because of the nature of the Internet, digital marketing is ever-changing. If you don’t keep up with the latest trends and news, it shows in interviews and on the job. Sarah Hofstetter, SVP of emerging media and client strategy at digital marketing agency 360i, says it well:

“Remember that standing still is going backwards. Yes, it’s an adage that has been used for years to inspire ambition, but it is blatantly obvious in the digital landscape. Not only does that technology evolve at a lightening pace that transcends Moore’s law, but consumer behavior is shifting at a radical pace, and media consumption becomes more and more fragmented.

“Being on top of consumer behavior –- understanding what they’re doing online, what motivates them and their social and mobile behavior –- and staying ahead of that by learning what’s in the market and what’s on the come, will help ensure you don’t get stuck on the sidelines when interviewing for jobs in digital marketing.”

Kuiphoff recommends subscribing to industry blogs and newsletters to stay on top of the latest news. Some of my personal favorites include Ad Age, ClickZ, eMarketer, BrandWeek and AdWeek.

7. Get Technical

You won’t be coding programs or building full websites as a digital marketer, but you will need to work with developers and designers or other web specialists to communicate your marketing design needs. A basic knowledge of how the web works, HTML, and one or two programming languages, such as class='blippr-nobr'>PHPclass="blippr-nobr">PHP, JavaScript, CSS and Ruby, will help you understand the current boundaries and opportunities that will affect your marketing campaigns.

“It’s important for anyone working in the digital world, whether it’s marketing or designing features for a product, to have a basic understanding of coding,” suggests Dharmishta Rood, a research assistant at Harvard Business School and fellow at the Center for Future Civic Media at MIT. “There are great experiential benefits from understanding the underlying technologies that shape what we do online — it’s easier to understand how users can interact with content, what is possible for design with things like CSS and JavaScript, and understand the nuances of basic technical terminology.”

8. Perfect Your Resume

Everyone needs a resume; what you do with it is up to you. To help you stand out, here are a few tips from our digital marketing experts:

• “Demonstrate that you can produce results and work in a fast-paced environment, whether you’ve had previous digital experience or not. Don’t be afraid to include things about yourself that may not be directly related to the job. Resumes get scanned quickly, so it always helps to inject something creative and clever.” — Naishi Zhang, assistant marketing manager, Barnes & Noble
• “One way you can make your resume stand out is to get certified. class='blippr-nobr'>Googleclass="blippr-nobr">Google has a certification program for Adwords. If you have a paid search marketing focus this can help assure a client/employer that you’re proficient in the system.” — Traci Kuiphoff, online marketing manager, BareNecessities.com
• “I’m a big believer in making sure your resume is on LinkedInclass="blippr-nobr">LinkedIn, and to have recommendations on LinkedIn. Start asking for recommendations soon. LinkedIn is like your digital resume. Make sure the facts match up. Also, Google your name to see what comes up — your prospective employers will.” — Rick Bakas, director of social media marketing, St. Supéry Vineyards and Winery
• “Use keywords to describe your previous experience that make sense for the specific job you’re applying for — if the job description or department does ’social media outreach’ and your description of all those Twitterclass="blippr-nobr">Twitter @replies, Facebookclass="blippr-nobr">Facebook messages and moderated blog post comments is currently called ‘customer service,’ this does not play up your strengths as a digital marketer. Use common sense though. If their keywords don’t match your experience, don’t write anything untruthful, and consider doing things to get the types of experience for the jobs you want, such as volunteering to help with the social media of a non-profit whose cause you support.” — Dharmishta Rood, research assistant, Harvard Business School

To showcase your skills alongside multimedia and other online assets, check out some digital alternatives to the paper resume, including video resumes, VisualCVs, social resumes and LinkedIn profiles.

9. Let Curiosity and Passion Drive You

“Sure, it’s great to know about Facebook, iAds and whatever is coming next from Silicon Valley,” Hofstetter points out, “but when we’re looking for key talent at 360i, nothing matters to us more than intellectual curiosity and passion…In a business where answers and solutions aren’t always obvious, you need to be innately curious (about everything) and obsessed with the ‘why’ behind the ‘what.’ ”

It may sound cheesy at first, but she has a point. Without inquisitiveness and zeal, we’re just work drones on a mission to take over the Internet. Plus, these traits have a positive effect on the way we work, Hofstetter says:

“People who have these qualities can innovate and identify trends from seemingly ordinary data — they’re the first to try new things (platforms, tools, technology) and think about how marketers can benefit from them. They don’t always have the answers, but when you’re being asked to do never-been-done-before things, there isn’t a rulebook. That’s why when we’re recruiting, we look for people who know how to ask the right questions.

10. Unplug for Your Sanity

Staring at a computer screen all day long can take a toll on your body, mind and social life. Get away from that monitor and breathe for crying out loud!

Bakas advocates getting out every once in a while to work on who you are as a person outside of work. “Because transparency is important, it’s important to be a good person in the real world,” he says. “It’ll translate into the digital world — you can’t fake being a good person if you’re a jerk in real life. Unplug for your own sanity, but also to continue growing as a person in life.”

I second that. Now, get out of here and get a job.

Digital Marketing Job Listings

Every week we put out a list of social media and web job opportunities. While we post a huge range of job listings, we’ve selected some of the best digital marketing jobs from the past two weeks to get you started. Happy hunting!

• Digital Strategist at Vladimir Jones in Colorado Springs, CO.
• Brand Manager at sweetgreen in Washington, DC.
• Director of Digital Strategy at DeVries Public Relations in New York, NY.
• Marketing Manager/Director at BreakoutBand in Brooklyn, NY.
• Sr. Marketing Manager at WOWIO in Los Angeles, CA.

More Job Search Resources from Mashable

- 5 Tips for Aspiring Social Media Marketers/> - 10 Tips For Aspiring Community Managers/> - 5 Tips for Aspiring Copywriters and Art Directors/> - HOW TO: Land a Career in Digital Public Relations/> - Top 5 Tips for Aspiring Music Bloggers

Image courtesy of RICEinteractive; iStockphotoclass="blippr-nobr">iStockphoto, track5

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Vandenberg - New information is emerging regarding a shark attack that occured this morning at a beach near Vandenberg Air Force Base.

Fox <b>News</b> Gives Juan Williams $2 Million Contract | 89.3 KPCC

NPR has been sharply criticized for terminating the contract of news analyst Juan Williams for remarks he made about Muslims. Williams appeared on Fox's "The O'Reilly Factor" Thursday night to respond to NPR's decision.

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Juan Williams' firing did not happen in a vacuum. It happened in the context of him having been the official Fox News lawn jockey stooge for years.

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Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership. For more upcoming listings, check out Mashable’s Events section.

Upcoming class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable Events:

The Mashable Awards, Jan. 6, 2011, Las Vegas, NV: In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, Jan. 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner, Cirque du Soleil Zumanity, as well as special guest presenters and appearances. To purchase tickets, please visit http://mashableawards.eventbrite.com. If you’re interested in sponsoring the Mashable Awards, please e-mail events@mashable.com.

In the meantime, here are some tips on how to network, share your information and/or promote your event(s) using social media:

• HOW TO: Plan and Promote Events with Social Media
• 35+ Ways to Find and Plan Events Online
• 8 Ways to Create Paperless Business Cards
• 5 Useful iPhone Apps for Business Networking

Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace./> id="more-392526">

October 4-5, 2010, Barcelona, Spain: Now in its seventh year in the U.S. and its second year in Europe, PdF brings together the top opinion makers, political practitioners, technologists and journalists to network, exchange ideas, and explore how technology and the class='blippr-nobr'>Internetclass="blippr-nobr">Internet are changing politics, democracy, and society. The conference will combine plenary talks and one-on-one conversations with leading thinkers each morning, followed by afternoon breakout sessions on more focused topics and hands-on skills-development sessions, ending with a major closing plenary panel each day. Register with promo code MASHABLE and save 50 Euro. Find out more at www.personaldemocracy.com/pdf-europe-2010.

October 4-6, 2010, New York, NY: At Search Marketing Expo – SMX East, you’ll learn to maximize ROI from paid search advertising, optimize your website content for superior organic search results, expand your skills with local and mobile advertising expertise, master social media marketing on class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter, Facebook and other SMM networks, boost conversions… and increase sales. Use code “smx100mashable” and save $100 off your registration. For more info visit http://www.smxeast.com.

October 4-7, 2010, Atlanta, GA: FutureMedia Fest 2010 – Explore new paradigms in how content is created, distributed and consumed with FutureMedia at Georgia Tech. Join our mash-up of talent, ideas, trends and technology. Hear directly from top industry execs and visionaries. Talk with investors. Meet interactive marketing experts. Network with potential partners. Experiment real-time with open innovation. Industry leaders, academics, entrepreneurs and VC’s will inspire and challenge attendees with provocative panel discussions, facilitated small discussion groups and hands-on demos of next generation technology. Register today at futuremediaglobal.com and use the code FutureMedia 2010.

October 4-7, 2010, New York, NY: Digital Content Monetization 2010 is a multi-stream summit incorporating only the most senior strategists and decision-makers in film, sports, TV, publishing, games and music. You’ll learn about the latest projects and strategies from 65+ content-owner speakers including companies like Sony Music, Electronic Arts, Lifetime, Universal Pictures, the NFL, Disney, ESPN, New York Times, Playboy and NASCAR. The conference address the major need of content owners: the need to know how to build sustainable business and technology models to enable multi-platform delivery of digital content. Register and use the promo code Mashable for 10% off.

October 4-8, 2010, Boston, MA: FutureM is the first ever week-long, collaborative, multi-location conference in Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. Leading innovators will come together to share and explore how the newest technologies and insights are changing the way marketers think, create, engage and measure.

October 5-8 2010, Austin, TX: The Game Developers Conference® Online, formerly GDC Austin, is designed for online and connected game developers creating social network games, free-to-play titles, large scale MMOs, and all types of social games. GDC Online focuses on emerging topics in connected game development including microtransactions, the casualization of MMOs, and new distribution models and is ideal for online gameservice providers, tool vendors, and emerging game technology pioneers. Join industry trailblazers from Bigpoint, Disney, Playdom, Tencent, Relic, Zynga and more to discuss best practices and provide insight on the future of online games. Register with code GDCMASH and save 15% on conference passes. Learn more about GDC Online and start the registration process at www.gdconline.com.

October 5-6, 2010, Prague: EyeforTravel’s Online Marketing & Social Media in Travel Summit brings together top travel brands to share key insights on how to maximize the impact of your online marketing and social media initiatives. The two days are packed full of case studies, presentations and networking opportunities. Speakers hail from across Europe and include Lufthansa, Lonely Planet, Expedia, TripAdvisor, P&O Cruises and many more. Use the code MASHABLE to claim your €100 discount on the price to attend.

October 5-6, 2010, London, UK: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement? If the answer is yes, join us at in London at the Millennium Gloucester Hotel for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. iStrategy 2010 London brings together Europe’s leaders in social media marketing. iStrategy will give delegates the valuable insight they need to: Harness New Technologies, Drive Revenue Growth, Create Value from Digital Assets, Develop Innovative and Creative Online Strategies and achieve a Market Leading Online Position. Register now and Quote MashableLON to receive a 10% discount.

October 6-7, 2010, Boston, MA: The Inbound Marketing Summit is where the online marketing community gathers to solve today’s marketing and business communications challenges. This event features the brightest minds in the business, including world-renowned authors and practitioners, as well as leaders from some of the companies already using the new tools and strategies. This fast-paced and information-packed event is your check-up on your existing business communications strategies and your prescription for the coming months. On Oct. 6 and 7 join Chris Brogan, Justin Levy and the entire New Marketing Labs team along with hundreds of marketers like yourself and 60+ speakers and sponsors at Gillette Stadium for two days of fast-paced, highly interactive, actionable content. For more information, visit us at: Inbound Marketing Summit. Use the code “MASH50” for a 50% discount.

October 6-7, 2010, Los Angeles, CA: Digital Music Forum West: Over 300 of the most influential decision-makers in the music industry gather in Los Angeles each year for this incredible two-day dealmakers’ forum to network, do deals and share ideas about the business. Digital Music Forum West -– now in its fifth year –- features a lively and fun debate on timely cutting-edge business topics and demos, as well as unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond. Mashable readers can receive 10% off registration with promo code MASH10.

October 6, 2010, San Francisco, CA: As the patient moves to the center of healthcare delivery, innovative personal health technologies empower the consumer with a wealth of data and information. This new consumer is responding by changing their behaviors and taking ownership over their own health outcomes. VITAL brings together all the key stakeholders shaping this revolution to evaluate consumer preferences, and the impact consumer health technologies have on health outcomes to meet the needs of an empowered digital health consumer. Visit www.iirusa.com/vital/vital.xml for more program information. Please use the promo code XP1554MASH when registering.

October 6, 2010, New York, NY: AdWeb 3.0 is an exclusive event taking place at the Cornell Club in New York City focusing upon the latest in business models, solutions and technologies in the digital advertising business in of data, platforms and monetization from the perspectives of buyers and sellers. Registration is open and available at the discount rate of $495. For more information on registration, and a full roster of speakers and sponsors, visit adweb30.com.

October 6, 2010, Seattle, WA: The International Search Summit is coming to the US for the first time and will be held alongside Localization World at the Bell Harbour Conference Center. As with the European events, the Summit will focus on international and multilingual search marketing topics and offer delegates insight and advice on how to effectively develop and manage international online campaigns. Speakers at the event will include Eugene Lomize from Russian search engine Yandex, Greg Jarboe of SEO-PR, Andy Atkins-Krüger from WebCertain, John Yunker of Byte Level Research and Anne Kennedy from Beyond Ink. Topics covered will include International Video Optimization, Twittering in Tongues, International Link Building and Geolocation. The summit is a must for any marketer targeting multiple markets and/or languages online. Register now with the coupon code MASH20 to receive 20% discount.

October 7-8, San Francisco, CA: Every year we bring you our biggest and brightest conference in the Fall in our beautiful hometown of San Francisco. Health 2.0 always features the most comprehensive line-up of technology innovators, as well as leaders in health care, government and finance, and unveils the best new health care technology startups at Launch! You won’t want to miss the Fourth Annual Health 2.0 Conference. With nearly a hundred speakers and plenty of new healthcare demos and technologies on display on stage and in the exhibit hall, you’ll get a sweeping overview of the ways that information technology and the web are changing healthcare.

October 7-8, 2010, Las Vegas, NV: Over 100 venture capital and angel investors will review and select the top pitches to speak at the PerfectBusiness Summit 2010 in Las Vegas. Some of this year’s speakers and attendees include John Paul DeJoria (founder of Paul Mitchell & Patron Tequila), Gavin Maloof (owner of the Palms Casino & NBA’s Sacramento King, Tony Hsieh (CEO of Zappos.com), plus 60 other speakers and over 2,000 attendees. For more information, go to www.PerfectBusiness.com/DISCOUNT20 and receive $20 off tickets

October 7, 2010, New York, NY: Please join class='blippr-nobr'>Googleclass="blippr-nobr">Google, Cisco and Wikimedia on Thursday, October 7, as we discuss issues that even the savviest of brands face today — hosted by WOMMA’s Brands Council. The Brands Council is a learning community where marketers from Brands and Non-Profits share best practice advice on how to use Word of Mouth and class='blippr-nobr'>Social Mediaclass="blippr-nobr">social media marketing more effectively. Register before September 24 and save more than 10% off the full ticket price. Use code WOMMATalkMASH. http://womma.org/events/october-7-talkable-brands-exchange/

October 7, 2010, Cheyenne, WY: Last year’s inaugural event was so great, we’re bringing SocialWyo back. And SocialWyo 2.0 will be free! Build on your knowledge of social media for small business and other applications while learning a bit more about keeping your online life in balance with your offline life with Boulder, Colo.’’s Gwen Bell. The only statewide social media conference in Wyoming will be at Laramie County Community College, and once again is sponsored by LCCC and the LCCC Entrepreneurial Program. Space is limited, so register soon at socialwyo.com.

October 8-10, 2010, Miami, FL: The Blogalicious Weekend conferences are aimed at celebrating the diversity of women of all ethnicities in social media. Over the course of 3 event-filled days, savvy, influential and talented bloggers will ignite a sense of unity within the multicultural blogging community as well as educate marketers on the importance of our demographic in today’s marketplace, all while networking, building relationships, and promoting inspiration and success for each other. Imagine a getaway that combines all of the things that you love about blogging with the added element of face-to-face interactions and the intimacy of “IRL” relationships. At Blogalicious 2010, You’ll laugh, you’ll learn, you’ll let your hair down. It will be just like blogging…only better! Register with the promo code MASHABLE10 and save 5%

October 8-10, 2010, Philadelphia, PA: class='blippr-nobr'>Experienceclass="blippr-nobr">eXperience 24 hours of training in iPhone/iPad Development covering basic to advanced features. It is an established certificate training program that trained over 400 iPhone developers since 2008. Matt Campbell, author of “How to Make an IPhone App” for AppMastery Press, will serve as the instructor. Developers will be able to develop an app after the training. For limited time, a 10% discount off the discounted early bird rate – a $400 savings is offered on the registration page using the discount code mashable.

October 8, 2010, Cambridge, MA: The Beyond Cause Marketing summit is bringing together a diverse group of leaders to create a new framework for how companies, charities, and government can better engage and encourage the public to solve social issues. Let’s face it – Cause Marketing isn’t getting the job done. For all the money and attention raised, not enough is being done to address the major challenges facing society today. It’s time to shift our thinking and approach. Register by September 30th for the $49 rate.

October 9-14, 2010, San Francisco, CA: Unlike other conferences out there, DMA2010 is the only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels! Learn from 300+ experts from brands like Pepsi, LG, HP and Twitter. Network with 10,000 practitioners from 50+ countries giving youaccess to broad and fresh marketing insights. and, create new partnerships with any of 400+ vendors in the comprehensive Exhibit Hall to learn how to merge direct and digital to maximize your ROI! Register and save an additional $250 with the discount code AN500.

October 10-13, 2010, Cincinnati, OH: The HighEdWeb Conference is nationally recognized as the conference designed by and for all higher education Web professionals — from programmers to marketers to designers to all team members in-between — who want to explore the unique Web issues facing colleges and universities. With more than 60 presentations; a robust poster session; daily general session addresses; pre-and post-conference intensive, hands-on workshops; and multiple high-quality networking opportunities, HighEdWeb attendees receive a high-quality professional development experience packed into just a few days. Register by August 31, 2010 and save $125!

October 12-13, 2010, London, UK: a4uexpo is Europe’s largest Performance Marketing Conference with over 1,000 delegates, 48 diverse conference sessions, an all inclusive middle evening party, a pre and post event networking bash, and a buzzing expo hall all being shared with the leading entrepreneurs and players within the dynamic £10bn Affiliate & Performance Marketing industry. A4uexpo London focuses on quality, knowledge transfer and unparalleled networking opportunities with delegates from around the world, whether you’re a new or established affiliate, agency, entrepreneur, search specialist, merchant or network, a4uexpo is simply a must attend, educational and networking event for those serious about making an impact in Affiliate Marketing. Register online today with code MASHABLE25 and save £25 on a full conference pass for a4uexpo London.

October 12-13, 2010, San Francisco, CA: Produced by Mediabistro, Charles Hudson, and Social Times, the fourth annual Virtual Goods Summit explores key challenges and opportunites being experienced in this rapidly expanding market. Speakers include Facebook’s Deborah Liu, Microsoft Xbox’s Ben Smith, Zynga’s Mark Skaggs, and many more. Talks and panels will cover virtual goods beyond games, designing free-to-lay games for maximum engagement, the virutal goods markets in Europe and Asia, virtual goods and mobile apps, monetization infrastructure for virtual goods, and more. For full details and registration, visit the site. Register with promo code MASH and save 15%!

October 12, 2010, Orange County CA: Trust Agents: A Special Night of Networking with Chris Brogan. Well known author, A-list speaker and social media mogul Chris Brogan is in Orange County for 1 night only. With themes from his WSJ and NYT best-selling book Trust Agent and a stellar networking opportunity with some of the top marketers, social media influencers and biz talent in SoCal, we hope you’ll join us. Not in SoCal? Join us for the LIVE or On Demand recorded broadcast here.

October 13-14, 2010, New York, NY: The 2010 Social Media Strategies Conference will feature leading digital, client, and agency experts who will reveal how to use social media to increase business and explore the future of this extremely powerful marketing platform. Presented by class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube and in Association with Buzz Media, this event will be held October 13-14 in New York City. For more information, visit socialmediastrategiesconference.com.

October 13-14, Princeton, NJ: Brought to you by the producer of the sold-out ePharma Summit, the Multi Channel Pharma Marketing Event brings together product managers and marketing operations under one roof to discuss cross-channel media plans for building brand value and elevating top line sales. Join us at the ONLY industry event focused on breaking down internal silos to achieve channel integration and maximize return on engagement. Visit www.multichannelevent.com for more information. Register with Priority Code XP1515MASH to save 15% off standard registration!

October 14-15, 2010, London, UK: Creating and distributing video online? Join us at Online Video Strategies this October in London and learn how to choose the online video solutions that meet your needs, increase audience engagement with interactivity, use video for marketing, promotion and branding, deliver video to the iPad, iPhone and other mobile devices, leverage video for internal and external corporate communications, make sure your video gets seen by viewers and search engines and measure the ROI of your video projects. In addition, Online Video Strategies is a featured event at Streaming Media Europe and all delegates enjoy unlimited access to the Streaming Media Expo as part of their registration. Register at streamingmediaglobal.com/ovs. Quote priority code MASHABLE20 for a 20% discount.

October 14-16, 2010, Las Vegas, NV: BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media including all forms of blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. The BlogWorld conference features more than 120 educational sessions, panel discussions and keynote presentations, while the New Media Expo features the only industry-wide new media marketplace where thousands converge to network and find all of their online business and marketing resources. Running concurrent with the BlogWorld conference, the Social Media Business Summit is the world’s largest social media business conference where marketing executives, business owners and world-renowned companies send their teams to learn the strategies, tactics, tools and technologies they need to build their brands and grow their businesses with social media. Register today with the code MASH20 for 20% off!

October 17-19, 2010. New York, NY: Pivot Conference is the only industry conference to explore and evaluate the attitudes, technologies and preferences of the “always on” 18-34 year old consumer. Attend Pivot Conference and hear from those successfully engaging with today’s emerging consumer and create your own action plan for success. Register today with code MASH101 and save 20%.

October 17-20, 2010, Scottsdale, AZ: SuperGlad describes the prosperous life of agencies on the right side of the digital marketing divide. The “have’s” have it. The “have nots” do not. For an agency, in-house digital marketing expertise is now a must, not a nice-to-have. And does the knowledge permeate the agency or rest with just one person operating as a stand-alone department (who, by the way, could leave you high and dry if something better comes along)? Digital marketing is a core competency of the “have” agencies. You might not need to execute on all of it but you need to understand it and drive the strategy upon which decisions are made surrounding it. BOLO 2010 takes on the big task at hand: explaining why digital media leads the charge in SuperGlad agencies. It is not an afterthought. It is dealt with using creative, media, traffic and account service employees who think traditionally first, then translate that thinking to a digital environment. This event will show you how. $799/person (or $599 for agencyside members). Use discount code mashable to save $125 (more than 15%) off full-price registration at any time.

October 18-22, 2010, Chicago, IL: Discover the tools of engagement at SES Chicago Conference and Expo on October 18-22, 2010. No longer just lecturing your customers, learn to listen and converse in a more social world. Our experts will show you how integrating search, social media, and video in even basic ways will transform both your sites visibility and profitability. Our program features 60+ sessions covering everything from marketing attribution, the business value of social media, brand reputation management and more. Save 15% with promo code MHCH15. Register now!

October 18-20, 2010, Washington, D.C.: As Social Media quickly emerges as more than a communication tool, the U.S. Government must proactively leverage this new “environment” to achieve organizational goals. IDGA’s 3rd Social Media for Defense and Government provides a forum for senior Government and Military officials, industry partners and academic communities to align shared goals, showcase new technology and define the way forward. This conference will present advanced social media strategies that not only improve communication but actually utilize the tools to improve effectiveness. Register with code MASH4GOV and receive 20% off the standard three-day event fee!

October 18-19, 2010, Dallas, TX: The Restaurant & Hospitality Social Media Marketing Bootcamp event provides the practical knowledge and insights required by restaurant and hotel operators to establish objectives and strategies for your market, properly select the social media platforms to engage guests and monitor and measure the results of these efforts for a greater ROI. This event is presented by RestaurantWorx Consulting and Inside Hospitality. Use the code MASHABLE when registering and receive VIP pricing on “Day 1″ or “Day 1 & 2 Attendance” tickets. See complete event details on the event website at www.restaurantsocialmedia.com.

October 18-19, 2010, Singapore: Build your company’s reputation and profits at Online Reputation Management Asia 2010. It only takes a few blog posts or YouTube videos or Facebook threads to destroy reputation and image. Don’t miss this opportunity to benefit from industry leaders’ extensive experience, practical insights, and proven business-building tactics that you need to know. Be sure to secure your spot now! For more information, please visit our website or download the brochure. Mashable members/subscribers are entitled to a 10% discount off the registration fee!

October 18, 2010, San Francisco, CA: Join us for the third annual i-stage startup competition, featuring debuts from game-changing apps, products and services. Presented by CEA, i-stage gives tech startups the opportunity to compete for a share of $50,000 in prize money and a free booth at the 2011 International CES. Audience members get the first look at the industry’s newest visionaries and network with high profile investors, media and industry leaders. Past winners include class='blippr-nobr'>Boxeeclass="blippr-nobr">Boxee and Regen Inc’s ReNu solar charging system. There is no entry fee for competing start-ups. Mashable readers save 10% on attendee tickets. Register now and use discount code IMASH.

October 18, 2010, Washington DC: Digital East 2010 will feature over 75 leading speakers addressing best practices and trends in Social Media, Mobile, Online Advertising, Ecommerce, Cloud Computing, Web Analytics, Search, Online Video, Email, ORM and more! Hear from brands such as ESPN, Google, Intel, Salesforce.com, AOL, Rosetta Stone, National Geographic and the US Dept of Energy just to name a few. When registering, use the code MASH1 for 20% off.

October 19, 2010, New York, NY: Spend a day learning how to make social media an effective and repeatable part of an overall integrated marketing strategy. Established thought leaders and rising stars—including companies such as American Express, Arc Worldwide, Forrester, IMI International, Nokia, The Roger Smith Hotel and more — help you leverage social media to build your brands and businesses. Learn how social media impacts the path to purchase; the intersection of social and mobile; which social channels are most effective against which segments; and more! Non-members of PMA can register with promo code MASHABLE and save $65!

October 19, 2010, Dayton, OH: SummitUp is a one day conference dedicated to exploring the integration of creativity, communication, and technology. The event takes place on October 19, 2010, and it is being held at Sinclair Community College in Dayton, Ohio. SummitUp features exceptional speakers, engaging breakout sessions, interesting panel discussions, and the opportunity to meet and make friends with some of the brightest, most influential minds in modern business. Speakers include John Moore, Pete Blackshaw, Steve Lance, Kevin Dugan, Artie Isaac, Michael Rubin, Brian Solis and many more. Ticket also includes parking, breakfast, and lunch at the event – all for well under $200. Event information can be found at www.summitup.org.

October 19, 2010, New York, NY: Create business value — and discover insight — in enterprise, web, and social content. Smart Content is the profitable future for media & publishing, advertising & on-line commerce, marketing and PR… and for content consumers. Register now for an unmatched opportunity to learn how.

October 20–22, 2010, Washington, D.C.: Come join us for the largest nonprofit technology conference in the world. The 2010 Blackbaud Conference for Nonprofits is coming to D.C. this year and will feature more than 170 sessions and four featured presentations focused on nonprofit technology. This year’s conference will feature leading experts on social media for social good including technology keynote Allison Fine with a virtual appearance by Beth Kanter, (authors of The Networked Nonprofit) and leading social media experts from Causes, class='blippr-nobr'>TwitPicclass="blippr-nobr">Twitpic, Twitter, and YouTube. The conference will provide nonprofit professionals with three days of specialized educational content and opportunities to network and interact with peers and nonprofit experts. Register at http://conference.blackbaud.com.

October 20-22, 2010, Las Vegas, NV: Every year, Stamats Integrated Marketing: Technology Conference brings together digital thought leaders from higher education and corporate America to offer fresh, innovative thinking and hands-on, practical strategies and tactics to take back to campus. The conference will cover the crucial building blocks of integrated digital marketing, including Social Media, mROI, Content and UX. Register with the promo code MASHTECH for $50 off the registration fee and a free pre-conference session.

October 20-21, 2010, Baltimore, MD: The Power of eMarketing Conference provides the perfect forum for actionable and relevant best practices, processes and case studies that will transform and improve your marketing programs. 35+ speakers – four dynamic modules – 12 breakout roundtables – 15 presentations – two keynote sessions – four panel sessions and one great networking party! The conference has several tracks and will cover social, search, email and emerging marketing technology. Register with the promo code linkedin and receive a special 10% discount off your registration.

October 20, 2010, Mumbai, India: Social media marketing is about fostering relationships with your end users to continue product and service excellence. Social media websites are also growing by almost 100% year after year in India. This multi-faceted conference will equip you with a holistic approach to social media marketing, providing you with fresh ideas on brand presence, social media tools, current market risks and innovative strategies to improve your organisation’s products & services. The Social Media Summit 2010 will examine how social media culture and social networking platforms are having a major impact on business communication, practices and processes. Social Media Marketing is undergoing a lot of structural changes and is poised to grow and contribute greater revenues to the industry in years to come. Please visit our website for more information.

October 21-22, 2010, Princeton, NJ: IIR’s 2nd Annual Value-Driven Pharma is not just another managed market event – it delves deeper than ever before to give you the tools to reconcile government, payer and patient perspectives on drug valuation to bring you closer to the patients you serve. Visit www.valuedrivenpharma.com for full program information. Please use the promo code XP1580MASH when registering.

October 21–22, 2010, San Francisco, CA: Influence People is hosting a one-day social media monitoring conference in San Francisco on October 21st, followed by a half-day training bootcamp on October 22. Monitoring Social Media (San Francisco) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Through a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions. Register with code mashable to get a 10% discount.

October 21, 2010, Mountain View, CA: See “Super Angel” pioneer Mike Maples Jr. speak at the The Founder Showcase – Silicon Valley’s premier startup pitch and networking event. This quarterly event brings together over 300 investors, founders, and members of the press to hear talks from leading CEOs, and pitches from 10 hot technology start-ups. Over $1.5mm has been raised by presenting companies at previous Founder Showcase events. Tickets start at just $40 – to register or enter the free Pitch Competition, go to www.FounderShowcase.com. Mashable readers get 15% off by using discount code mashable_15.

October 22, 2010, Sonoma County, CA: SocialBizWorld is a Social Media and Web 2.0 business conference for private and public-sector business executives, leaders, managers, employees and consultants looking for insightful speakers, hands-on workshops, in-depth discussions and real-world examples to move their business forward with new media. With Basic, Intermediate and Advanced tracks, attendees will have full access to multiple sessions, have numerous networking opportunities, attend the evening Social Media Awards and Business Networking reception (with Special Guest “The TwitchHiker”) and have access to experts gathering in Northern California from all over the country. Join us for this fantastic event in beautiful Sonoma County, at the foot of wine country, minutes from Sonoma and Napa, and just 30 minutes north of San Francisco. Mashable readers receive 15% off conference registration with promo code MASHED. Please visit www.SocialBizWorld.com for more information.

October 22-23, 2010, Atlanta, GA: Social Media Experts will be in high demand as social media becomes an integral part of PR and marketing campaigns. Will you be one? Designed specifically for marketing and PR professionals of all backgrounds, non-profit organizations and small business owners, the Integrating Social Media Conference goes beyond the buzz words to real-world and proven methods for successfully incorporating social media into your current marketing and PR strategies. You’ll hear firsthand from social media experts including Shiv Singh of Pepsi Co., The Brand Builder’s Olivier Blanchard, WholeFoods’s Marla Erwin, HubSpot’s Mike Volpe, Kellye Crane of Crane Communications and more. Register with promo code MASH and save 20%.

October 22, 2010, Nashville, TN: Social Media Marketing Workshops 101 & 201 — a full day, hands-on training for businesses who want to create a social media marketing campaign from the ground up. Featuring top 10+ networking sites with step-by-step setup guides on each application with strategies on how they all work together. Sessions include blogging strategy, social CRM, social monitoring, email & mobile marketing, best of class='blippr-nobr'>Google Analyticsclass="blippr-nobr">Google Analytics, SEO tactics and special focus on class='blippr-nobr'>Wordpressclass="blippr-nobr">WordPress websites for businesses. These are no-nonsense, intensive learning workshops you wont find anywhere else! Register with the promo code MASH and save $100!

October 23, 2010, Seattle, WA: Looking to meet interesting people, learn the latest techniques in bringing profitable products to market, share experiences, and get re-invigorated to build bigger, better products? Join us at ProductCamp Seattle on October 23, 2010! ProductCamp Seattle is a self-organizing unconference, where product managers, marketers, business executives, project managers, and engineers get together to discuss challenges and explore the latest techniques, tools and innovative practices in building and bringing to market profitable products.

October 25-29, 2010, Boulder, CO: Web Marketing and Social Media One-Week Certificate Program – In this one-of-a-kind program, you will be immersed into the world of web marketing from one of the smartest and most experienced experts in the industry! In one week, you’ll be introduced to proven strategies for growing your online audience with qualified traffic. You’ll learn the fundamental principals and insider tips for search engine optimization, pay-for-placement advertising, social media marketing and other more. Gain the knowledge and skills necessary to provide these immensely valuable and in-demand services for all organizations who need to grow their online audiences.

October 25-26, 2010, Northborough, MA: The Restaurant & Hospitality Social Media Marketing Bootcamp event provides the practical knowledge and insights required by restaurant and hotel operators to establish objectives and strategies for your market, properly select the social media platforms to engage guests and monitor and measure the results of these efforts for a greater ROI. This event is presented by RestaurantWorx Consulting and Inside Hospitality. Use the code MASHABLE when registering and receive VIP pricing on “Day 1″ or “Day 1 & 2 Attendance” tickets. See complete event details on the event website at www.restaurantsocialmedia.com.

October 25, 2010, San Francisco, CA: It is inevitable that every startup will encounter failures: in idea development, teamwork, hiring, design, scaling, and countless unpredictable ways. Yet most conferences only seem to feature speakers telling you what they did right – something that can be hard to learn from and near-impossible to emulate. At FailCon, join over 400 founders, investors, executives, developers, service provides, and press as we share tips to avoid, prepare for, and recover from the most common startup mistakes. Register and use the promo code 10mashable to receive 10% off the ticket price. For more information, please visit www.failcon2010.com.

October 25, 2010, Orlando, FL: IIR presents CUSTOMER WORLD, the co-location of three unique customer-centric events (NACCM, Linkage Strategies & Customer UNinterrupted) under one roof. Where the Voice of Your Industry comes together to champion and celebrate CUSTOMERS 1ST. Customer World’s flagship event, NACCM, is an industry favorite. It attracts top customer-centric leaders in North America to share new and best practices for strengthening customer relationships. Content areas include customer-centric social media strategies, loyalty, customer experience, innovation, culture, engagement, leadership and more. Register with code CWORLD10MASH and save 15% off the standard rates.

October 25, 2010, New York, NY: Produced by Mediabistro, Charles Hudson, and Social Times, the Freemium Summit explores best practices for succeeding under the Freemium business model. Across all segments of the media landscape, entrepreneurs and executives are pioneering online business models that combine a free offering with a premium, paid offering. This hybrid business model is one of the most exciting areas of business model innovation affecting the world of media and business, and the Freemium Summit will explore the most important topics on the minds of leading practitioners. Speakers include Ning’s Anne Driscoll, HootSuite’s Ryan Holmes, SurveyMonkey’s Brent Chudoba, Slideshare’s Rashmi Sinha, and more. For full details and registration, visit the site. Register with the promo code MASH and save 15%!

October 26-28, 2010, Frankfurt, Germany: The Enterprise 2.0 wave has spilled over the corporations’ boundaries and creates a good deal of discussion about the way businesses will be managed in the future. “Setting the path towards an open and agile E 2.0 driven organization” is therefore the topic of this year’s Enterprise 2.0 Summit, the gathering of European experts and practitioners discussing technology trends and adoption topics on Enterprise 2.0. The English-language conference consists of interactive workshops, seminars, expert talks and best practices from all over Europe, e. g. BMW, Hewlett Packard, SONY, Swiss Reinsurance Company, etc. Go to www.e20summit.com and register with the promo code MASH10 and save 10%!

October 26-27, 2010, San Francisco, CA: Define the Future of Money at PayPal X Innovate 2010. There’s only one conference dedicated to empowering developers and innovators as they redefine how people conduct commerce – PayPal X Innovate 2010 Developer Conference. Learn how to seamlessly integrate payments into mobile apps, ecommerce sites, gaming, and digital goods – almost anywhere you can think of. Use code INVMASH and receive 20% off. Be part of defining the future of money. Register now at https://www.x.com/innovate

October 26, 2010, San Jose, CA: Get real about social media at SocialTech 2010 — the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. Can’t make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10!

October 27-28, 2010: The Caribbean Media Conference & Expo have become the Caribbean’s premier regional conference on television, cable and satellite, broadband, wireless, radio, magazines, news and print media, advertising and marketing. The 2010 Caribbean New Media Expo and Conference is unique in that it seeks to strengthen the relationships with new media companies, marketers and advertisers to further capitalize on the benefits of digital, social and mobile media. Presentations and panel discussions will help marketers understand concepts such as online-display advertising, search and social networking and how the impact of new technologies has wrought consumer behavior changes.

October 27-29, 2010, Washington, DC: This event will showcase 15 federal perspectives on different strategies government agencies can implement to comply with the Obama Administration’s Open Government Directive. The social media realm will be a prevailing topic of discussion as it has been the prime means federal agencies have taken to achieve compliance, but problems with its use still persist. This event will provide ADVANCED solutions and ideas to the policy, security, monitoring and measuring struggles that many agencies face on a daily-basis. Mashable subscribers will enjoy a 10% discount when they mention MASHABLE in their follow-up email to the event contact listed here: event.

October 27, 2010, New York, NY: With millions of people participating on sites like Facebook, Twitter, and YouTube, brands can no longer avoid social media as an effective research and marketing channel. Social Media Bootcamp: Social Media for Research and Marketing explores best practices for using social media as a research and marketing tool. Hear case studies that identify the best tools for listening to the consumer and the best ways to use social networks to listen to and engage your consumers. Speakers include: Chris Boudreaux – Converseon, Frank Cotignola – Kraft Foods, Jeff Rosenblum – Questus, Peter Fasano and The ARF’s Lynne d Johnson and Steve Rappaport. $200 discount for ARF Industry Leader Forum registrants.

October 28-30, 2010, Toronto, Canada: Today, companies recognize that Social Media is an important part of an integrated strategy that is woven into every fiber of Sales, Marketing, PR, Advertising, Customer Relations and Branding campaigns. The second unGeeked Elite three-day Retreat brings together 10 keynotes and 16 presenters who’ll provide you with examples of best practices, solutions and case studies in a forum where keynotes and presenters ask you to engage, poke them in the eye with questions and get one-on-one responses in this intimate learning environment. RSVP with the promo code unGeekedMashable and save 30% off regular ticket price!

October 28-29, 2010, Chicago, IL: Your customers are more empowered than ever before with social and mobile connections. The only defense you have is to empower your own employees to solve those customers’ problems. Forrester’s Consumer Forum 2010 connects you with analysts, peers, and industry leaders whose expertise will help you unleash your employees and transform your company. Register with promo code CFXMSH to save 15%. Discount applies to new registrations only and cannot be combined with other offers.

October 28-29, 2010, Exeter, UK: The Like Minds Conference – Autumn 2010 is a 2 day event attended by participants from across Europe focusing upon the subject of “Creativity and Curation”. This year, we have a range of workshops, keynotes and lunch time talks from leaders in marketing, communications and media from around the world. Then, you can relax on Thursday and Friday night with the Like Movies and Like Music festivals. Details and registration at www.wearelikeminds.com.

October 28, 2010, New York, NY: At The ARF Industry Leader Forum: Discovering Consumer Insights, the ARF will unveil its new “Insights Value Creation Model”, preliminary results from executive interviews with leading marketing and business executives about research’s impact. Industry leaders will share their visions, successes and plans to address the transformation of the research profession, and attendees will learn the skills they need to translate insights into actionable organizational change and how to sustain it. Headline speakers include: Donna Goldfarb – Unilever, Beth LaPierre – Eastman Kodak, Charles Mohs – Pfizer, Drew Westen – author of The Political Brain and Susan Whiting – The Nielsen Company. Register by September 24 to save $100 with our Early Bird rate.

October 28, 2010, London, UK: The International Search Summit will focus once again on international and multilingual search marketing topics and offer delegates insight and advice on how to effectively develop and manage international online campaigns. Speakers at the event will include Eugene Lomize from Russian search engine Yandex, Omar Khaled from Arabic search Engine Ayna, as well as well-known search marketers Mikkel deMib Svendsen, Marty Weintraub, Massimo Burgio and Barry Lloyd. The Summit will be held at The British Library in London and is a must for any marketer targeting multiple markets and/or languages online. Register now with the coupon code MASH20 to receive 20% discount.

October 28, 2010, New York, NY: Join a select group of senior communications professionals in helping you build an integrated PR and marketing engagement strategy that maximizes your impact with your targeted audiences and key influencers. PR+MKTG Camp™ East limits talking head powerpoint presentations. Executives from top agencies and some of the world’s largest brands will lead HIGHLY INTERACTIVE discussions on such topics as assessing the current media landscape, building a integrated strategic engagement vision, executing an action plan, and measuring your results. Mashable readers get a 10% discount with promo code MASHABLECAMPEAST.

November 1-2, 2010, New York, NY: Are you a health marketing and communications professional? Please join us at unNiched 2010, a unique collaborative boot camp where you will actively learn and use collaboration, strategic marketing and communications skills. Using our unNiched Innovation Model, gain the tools to create and drive marketing communications success within (and without) your organization. In addition, you’ll have access to a private online group and learn from a range of experts from the Centers for Disease Control and Prevention, AIDS.gov, Edelman, Vertex Pharmaceuticals and the Stanford University Persuasive Technology Lab. Use the discount code Mashable and get 10% off.

November 1-2, 2010, Dubai, UAE: Social Media Marketing and Search Engine Summit at Total Marketing Discuss and debate the opportunities and challenges faced by marketers in leveraging social media as a marketing tool. Hear from leading organizations on how they managed to turn Twitter and class='blippr-nobr'>LinkedInclass="blippr-nobr">LinkedIn amongst others into powerful communication channels! Getting in at the top of any search remains a key focus for many organizations today. Hear from leading practitioners on how best practice strategies and innovative methods to get the most out of the internet. Register and save 15% when using code MASHABLE-TM. For more information, visit www.totalmarketing2010.com.

November 3-5, 2010, San Francisco, CA: DevLearn|10 is the super-charged conference and expo for those involved in the design, development, or management of e-Learning. DevLearn|10 offers the industry’s largest expo, over a hundred sessions covering the latest e-Learning tools, technologies, and strategies, plus exciting content stages like the Social Learning Camp, Mobile Learning Jam, Serious Games Zone, and Learning Media Studio . If you want to know what’s coming next in the world of e-Learning and what the top people in the field are thinking, this popular, cutting-edge conference is the place to be.

November 3-4, 2010, Scottsdale, AZ: If you’re a leading executive at your organization with questions about how social media can better optimize your customer response efforts and thus generate a higher ROI, then this year’s Social Media Customer Response Summit is a must attend. During this two-day seminar, attendees will be able to listen, learn and collaborate with prominent industry leaders such as John Belanger of Yahoo!, Steve Kaay of US Auto Parts, John Hernandez of Cisco, Craig Palmer of Cable & Wireless (UK), and Robert Lamb of AT&T,on the challenges/benefits with using a “social media customer response strategy,” and what Key Performance Indicators are being used to review effective social media customer response, plus much more. Senior VPs interested in attending can find more information about the summit’s agenda & registration at www.customerresponsesummit.com.

November 3, 2010, Frankfurt, Germany: The viscom tec.10 conference focuses upon how to create a customer focused experience with technology. Thanks to modern technologies, consumers are now more networked and better informed than ever before. Used to finding the ideal product by making comparisons and consulting with others on a wide range of webservices. In the future the challenge for marketing and technology providers will be to reach this “always on” generation in real life. The conference will highlight the perspectives and visions of the different sectors: from traditional advertising and out-of-home possibilities to web and mobile-based communication and digital signage. Use the early bird pricing and save 200 EUR.

November 4-6, 2010, New York, NY: IMM is the leading residential training course for the brightest executives working with international brands or within the international departments of agencies, media owners and client companies. Created in the UK in 1990, the course has now trained over 2,000 executives – many now working at senior levels within US-based organizations and across the world. The two and a half day course combines presentations from leading thinkers with practical group work and mentoring. Send your most promising people to the first IMM New York, designed to help train the next generation of American advertising talent.

November 4-6, 2010, Savannah, GA: Geekend is the interactive conference phenomenon you have been waiting your whole life for. Geekend is your chance to interact with people taking the tech and creative industries by storm. Join us this November as the brightest geeks, designers, developers, artists, and social media mavericks flock to Savannah for a weekend filled with cutting edge speakers, fun-filled after parties, and amazing networking opportunities. Speakers include Noah Everett of Twitpic, Scott Stratten of Unmarketing, Margaret Francis of Lithium, and many more.

November 4-5, 2010, New York, NY: Influence People is hosting a one-day social media monitoring conference in New York on November 4, followed by a half-day training bootcamp on November 5. Monitoring Social Media (New York) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions. Register with code mashable to get a 10% discount. Limited tickets still available at www.socialmediamarketing.co.uk.

November 5, 2010, New York, NY: L2 is a think tank for digital innovation. On November 5th, L2 will host its second-annual Innovation Forum at The Morgan Library. The full-day event will address innovation in digital marketing and implications for prestige brands. Described as “TED for brand marketing,” the class='blippr-nobr'>Forumclass="blippr-nobr">Forum is the largest gathering of prestige executives in North America. The Forum is meant to inspire, educate and entertain. Speakers this year include CEOs of Bonobos, Polyvore, MINI, Rent the Runway, Foodspotting and the Business of Fashion. Register and use the promo code Mashable_friends for 25% off.

November 6, 2010, Topeka, KS: PodCamp Topeka is Topeka’s annual low-cost “unconference” focused on social media, podcasting & videoblogging, blogging, Twitter, Facebook, photography, and web design, for starters. Our keynote speaker is Patrick O’Keefe, author of Managing Online Forums. Register now!

November 8-10, 2010, San Francisco, CA: The Open Mobile Summit & Appcelerate — The most anticipated mobile conference of the year. Meet the CEOs of Sprint, LightSquared, HTC USA, Loopt, Smule, Booyah, Shopkick and more. Explore the key mobile battlegrounds – OS wars, PC vs Phone, video, advertising, cloud – and see who is set to lead in the next phase of the open mobile revolution. Register now with VIP code MASHABLE and save $100

November 8-11, 2010, Las Vegas, NV: PubCon, the premier search and social media conference, features the industry’s biggest names and key players shaping the future of the Web. PubCon holds cutting edge panel sessions exploring tracks dedicated to search, social media and affiliate marketing, an intensive professional search and social media training program and some of the world’s top keynote speakers. PubCon Las Vegas will also hold a one day two-track slate of intensive educational training programs led by some of the industry’s most respected search professionals. PubCon makes all of this available at some of the most affordable registration rates in the industry. Please use the code ma-8201210 for 10% off the registration price.

November 8-11, 2010, Santa Clara, CA: See the latest collaboration tools and technologies at Enterprise 2.0 Santa Clara’s comprehensive conference and expo. Gain thought leadership — from strategy to execution and performance monitoring — to bring the power of collaboration to your organization, accelerate information flow, drive revenue and increase productivity. Register with the promo code CNUJES04 to save $100 off the onsite price for passes or for a free expo pass.

November 8-9, Boston, MA: The eCommunications & Online Marketing Summit is a two day conference for the pharmaceutical industry. We will be showing how to revamp your eCommunications strategy to know, reach and interact with your customer. The event will feature 20+ pharmaceutical speakers and a key note from Citi Bank . The event’s agenda will feature 14 case studies that will give you knowledge on only the most critical business issues. For our event brochure, click here. Register and use the promo code MSH200 to save £200.

November 9-10, 2010, Toronto, Canada: Take back practical strategies for integrating social media tools and measure their ROI at your company – all in just 2 days! The Canadian Institute’s 4th Annual Conference on Social Media will provide you with the right tools to integrate and measure the impact of social media in your organization. Learn how to increase the number of your followers, handle negative publicity and attacks in social media, strategically leverage social media as a key tool in crisis communications and much more. Enter Mashable discount code 207AX03 to get 15% off the conference.

November 9, 2010, Philadelphia, PA: BlogWell: How Big Brands Use Social Media features 8 great case studies on the best social media programs at large corporations. SAP, American Express, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. From GasPedal and the Social Media Business Council. Save $39 off registration by using the promo code ILoveMashable.

November 9, 2010, San Francisco, CA: Agencies and advertising brands are invited to The Bees Awards – 1st international social media competition for marketing professionals. 20 judges from 13 different countries will gather at the Legion of Honor to grant recognition to the best industry practices. Honor will be granted in 16 different categories including: best use of social media platform, best conversation with consumers, best campaign, agency of the year, client of the year, and others. You are invited to submit your work before October 1st and join the celebrations on November 9 at www.beesawards.com.

November 10-12, 2010, Orlando, FL: Please join the Social Media Club for their first annual conference, Social Media University, in Orlando, FL. The Social Media University event will be a deep dive into the higher ideals and issues affecting Social Media itself, including the rise of the Social Media Professional. It will be quite different from what you have experienced at other conferences on social media. With John Hagel III, David Meerman Scott, KD Paine, Tom Foremski and many other social media masters as our ‘faculty’, this conference will be invaluable for all Social Media Professionals. Please visit www.socialmediauniversity for more information!

November 11, 2010, San Francisco, CA: Social Media Prom, presented by @FunnyOrDie, is for anyone and everyone who didn’t have a chance to go to prom. Or maybe you did, but you were the wallflower, someone poured punch down your dress, or gave you a wedgy and hung you from a locker. This is your chance to shine, and relive what you may not have been able to experience from the backseat of the car or behind the bleachers. Visit www.socialmediaprom.com to get your tickets! Don’t have a date? No big deal, go stag! Tickets are $20 for couples and $15 for singles.

November 11, 2010, London, UK: The first London Social Gaming Summit is a one day event focused on the intersection of games and the social web. The event focuses on helping social games developers build, monetize, and grow their social games. We’re bringing together the leaders in free-to-play games, social networking, and payments infrastructure for a full day of panels and talks.

November 12, 2010, Mountain View, CA: The Under the Radar Conference is a one-day showcase of carefully selected innovative startups presenting to an audience of early-adopter customers. Key audience members are responsible for leveraging innovation to help their company compete in the fast-evolving digital landscape. Join 350 decision-makers from global carriers, brands, agencies, technology companies, startups, and investors to hear from the next wave of innovators. This year’s Under the Radar conference will hear from brands, agencies retailers and media companies who are looking to improve customer engagement. Key challenges are improving their decision process, making it easier for them to get what they want, at the best price, in real-time and closest to them. The Under the Radar conference will showcase the latest startups that are addressing these challenges and influencing this behavior. Areas of focus will be on Social Commerce, Loyalty/Rewards, Social Scanning and Payment. To register, go to www.undertheradarblog.com/register.

November 12, 2010, London, UK: The first London Virtual Goods Summit is a one day event focused on the emerging market opportunity for virtual goods and economies. Once restricted to the world of online gaming, virtual goods and currencies are beginning to influence the development of social networks, community sites, and many other new and exciting markets. The market for virtual goods continues to grow – join us for engaging talks and panels designed to highlight important trends in this fast growing market. This is a must-attend event for those in the games, social media, and entertainment markets. Register now with the promo code MASHABLE010 for 15% off!

November 15–18, 2010, London, UK: Europe’s definitive customer strategy experience. Focusing on the strategy behind the concept of loyalty, Loyalty World will provide you with the insight and tools to develop the ultimate loyalty initiative to support your business goals and add measurable value to your bottom line. Loyalty World will examine the relationship between your brand and your customers, look at what drives consumer behaviour, and help you understand how you can identify and harness new trends and tools to really drive engagement. Loyalty World attracts participants from some of the world’s most reputable brands. With speakers from retail, financial services, travel, leisure, utilities and telecoms, you will gain cross-transferable loyalty insights and experiences that will help rejuvenate your loyalty strategy, attract, engage and retain customers, and strengthen your market. Register here and SAVE 10%.

November 15, 2010, London, UK: The virtual goods model is the revenue-generating sensation that is taking the world by storm, from games publishers to media companies, from social-networking sites to consumer brands. The Virtual Goods World Europe 2010 promises to be the next step for your business! Major brands will come together to discuss the opportunities presented by the rise of virtual goods. Social networking sites will participate, to learn more from the brands and create business models for the future. Games publishers and developers will learn best practice customer acquisition strategies. All participants will learn new opportunities presented by advances in alternative payment systems. Register now with the promo code VGWMASH and save 10%!

November 17-19, 2010, Loudoun County, VA: Social Media Tourism Symposium. The symposium will be a combination of destination marketing organizations, hotels, resorts, attractions and any other tourism related entities sharing ideas and learning more about how social media is effecting promotion within the travel industry. What makes this conference unique is the involvement of attendees throughout the entire process. Attendees will have a voice in everything from the location to the session topics and presenters. Register now and become a Facebookclass="blippr-nobr">Facebook fan.

November 17-19, 2010, Las Vegas, NV: The WOMMA Summit 2010 is the pinnacle of all we’ve learned this year as well as trends to watch in 2011 and beyond. WOMMA Summit 2010 showcases the NEXT and BEST practices from some of the innovative and forward thinking brands in word of mouth and social media marketing today. Register before October 1 and save $200 off the full ticket price. Use code WOMMASummitMASH.

November 17-18, 2010, Raleigh, NC: The Internet Summit 2010 will feature over 100 speakers and an audience of over 1,500 internet execs, entrepreneurs and senior marketers. Join dozens of industry leaders and innovators in the conversation on topics such as Social Media, Mobile, Cloud Computing, Geolocation, Online Advertising, Analytics, class='blippr-nobr'>Videoclass="blippr-nobr">video, Ecommerce and more. This years, keynotes are Go Daddy’s CEO Bob Parsons and Ancestry.com’s CEO Tim Sullivan, and then hear thought leaders from class='blippr-nobr'>Foursquareclass="blippr-nobr">foursquare, Google, Salesforce.com, class='blippr-nobr'>Yelpclass="blippr-nobr">Yelp, eBay, class='blippr-nobr'>StumbleUponclass="blippr-nobr">StumbleUpon, Playboy, Red Hat, Microsoft, Cisco, Autotrader.com, Playdom, Travelocity and many more! Register and use the promotion code MASH for 20% off.

November 17-18, 2010, London, UK: The Corporate Social Media Summit is a two-day conference focused exclusively on how big businesses can use social media to enhance their marketing/comms strategy. The conference is tailored exclusively to a corporate – not a social media – audience. It features 20+ senior executives from European corporations speaking – including Vodafone, Honda, Nokia, Cadbury, PepsiCo and more. 14 in-depth, interactive workshops deliver best practice examples and practical next steps from companies that have already experienced marketing/comms success using social media. For our brochure, click here. Register and use the promo code MSH200 to save £200 off the ticket price .

November 17, 2010, Phoenix, AZ: Fifth Annual Arizona Entrepreneurship Conference – In the current environment, some companies will still come out stronger than before. Has your business suffered? Have you been laid off? Are you trying to grow in difficult circumstances? Here at AZEC10, we’ve got your back. Local investors, local entrepreneurs and Silicon Valley veterans will spend the day discussing the realities of business today. You MUST meet these people and learn from them during the Great Re-Set of 2010. This is the premier entrepreneurship conference in Arizona, benefitting the Opportunity Through Entrepreneurship Foundation.

November 18-19, 2010, New York, NY: Get your tickets now to attend NextGen:Charity, a conference on non-profit innovation being held in New York City. Learn and network with 500+ executive-level professionals of non-profits and foundations. Featured speakers include Seth Godin, Scott Harrison, Arianna Huffington, Nancy Lublin, Randi Zuckerberg. Visit our website for more information, to learn about all our presenters and get your tickets. Click here to register now!

November 18, 2010, New York, NY: Financial Services Social Communications: Case Studies and Roundtables — Our Keynote Presenter will be Craig Pfeiffer, Chief Marketing Officer, Morgan Stanley Smith Barney. Case studies by MasterCard Worldwide, AllianceBernstein, and others will showcase how leading financial institutions are embracing social media and marketing to achieve business goals despite the regulated environment. The case studies will be followed by moderated interactive roundtables. Register and use the promo code MASH for a discounted rate of $155.

November 18, 2010, Madrid, Spain: Stepping out of the comfort zone: Innovation & Social Media in Healthcare. Advertising in the new markets of conversations is the big challenge, and realizing that you no longer have the control of the brand is difficult to assume and scary. But wanted or not, the conversation is out there. HCPs are right now storytelling their opinions, experiences, unmet needs, therapeutic strategies and ideas via the Social Web. They are looking for connectivity and knowledge in these new ecosystems which are “common and global grounds”. The word of mouth surpasses, in credibility, the traditional communication tools.

November 18, 2010, San Francisco, CA: Join the Real-Time Revolution with code MASHABLE and save 20%! Register today at http://twtrcon.com/sf10. Real-time tools are transforming business, government and non-profits. At TWTRCON SF 2010, you’ll see case studies and learn best practices from leading organizations that are using the real-time web to deliver bottom-line results. Speakers from Ford, H&R Block, Wells Fargo, SAP, Southwest, Twitter, Google, stickybits, Roxy Theatre, StatusNet, OneRiot and more. New at TWTRCON SF: Hands-on workshops designed to let you learn the how-tos of real-time applications, tools and platforms. Register at http://twtrcon.com/sf10 use the promo code MASHABLE for 20% off.

November 18, 2010, San Francisco, CA: Calling all women in technology! Vator, a leading platform for innovators and entrepreneurs to connect and learn from one another, and Girls in Tech, a social network for women in technology, are holding their first event, Amplifyclass="blippr-nobr">Amplify, to recognize women-led startups. Silicon Valley legend Esther Dyson will be the keynote speaker, sharing advice on what it takes to build a company. Amplify is a day-long event and will be held on November 18 in San Francisco. To be among the 15 women-led startup presenters, be sure to enter the competition here. Register and use the promo code MashableAmplify for a 20% discount.

November 25, 2010, London, UK: BrightLemon Drupal Training – Introducing Drupal (London): This Drupal course quickly gets you up to speed with building dynamic database-driven websites with class='blippr-nobr'>Drupalclass="blippr-nobr">Drupal. It begins with a basic introduction into the main concepts behind Content Management Systems (CMS) and the types of websites they are meant to help create. We then map these concepts onto Drupal as a CMS and take you through installation to creations of a series of websites – each one adding an additional layer of functionality. Buy tickets here.

November 25, 2010, London, UK: The media and marketing industry’s Global GREEN Awards 2010 recognise and reward creative work that communicates the importance of Corporate Social Responsibility, sustainable development and ethical best practice in any sector and across any marketing discipline. Now in its fifth year the GREEN AWARDS™ are going Global, this year for the first time, all the categories are opened for entry from all over the world. The Awards illustrate the crucial role that needs to be played by green marketing and sustainability communications in informing people about green issues, products and lifestyle choices, and showcase examples of excellence and best practice in communicating sustainability and green issues. The Awards are now open for entry. For more information about the 16 categories and entry process, please visit http://www.greenawards.co.uk.

November 25, 2010, London, UK: The Digital Brand Strategy Summit is designed to create a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand. During this one day event delegates will be presented with strategic information, case studies and hot tips enabling delegates to walk away with a clear understanding of the digital concept and the knowledge and tools necessary to deliver an effective strategy.

November 30 – December 2, 2010, Boston, MA: In Todays Business Climate, Companies are under great pressure to attract and keep more customers. Corporate websites are now the most important public face of an organization and the best way to communicate with a broader customer base. Successful sales and marketing now requires Web sites with supporting content management systems that can reach a global audience, a mobile audience, and an audience familiar with social media and used to richer media. Use the promo code MASHABLE to save $200. Visit www.gilbaneboston.com for conference details.

November 30, 2010 – Dec. 2, 2010, London, UK: Online Information is the largest UK event dedicated to the information industry. Taking place in the Grand Hall at London’s Olympia, the exhibition attracts more than 9,000 visitors each year from around the world. This unique, free to attend event consists of an exhibition with more than 200 international exhibitors alongside an extensive seminar programme. Online Information covers 6 core segments: Content Resources, ePublishing Solutions, Library Management, Content Management, Search Solutions and Social Media, providing an annual meeting place for this global industry. Mashable readers may register to attend here.

November 30-December 1, 2010, London, UK: Apps World aims to address the entire app ecosystem and the challenge of delivery, development and design of apps across multiple platforms. The event will bring together leading operators and app stores worldwide, and draw in parallels between the mobile & TV app platforms. Register now to receive the early-bird discount.

November 30, 2010, London, UK: Social Recruiting Conference will gather together leading employers and recruitment industry professionals, to passionately discuss and practically demonstrate the power of Social Recruiting. The conference will be unlike any other Social Media Recruiting conferences you have attended. Our aim is to take the talk from theory to practice; and shift conversations from hype and hope to reality and results. #SRCONF will focus on Social Recruiting case studies, with measurable ROIs. Save 10% when you register with the code MASH10 at http://www.srconf.com.

November 30, 2010, London, UK: Hear how 21 heavyweight brands, including Facebook, Sainsbury’s, Google-YouTube, COI, King of Shaves, Motorola, JustGiving, BBC, Volvo, M&S, FT, Jaguar, Eurostar and Santander are demonstrating real results from social media at the Social Media Results For PR & Comms Conference. Tried and tested strategies to genuinely engage audiences, fully embed and integrate social media practices and clearly demonstrate real results. Mashable readers receive a £150 discount with the promo code MASHABLE if you book before August 19. Click here to download the conference brochure.

December 1-2, 2010, Berlin, Germany: Lead generation, lead nurturing, inbound marketing, B2B social media marketing, SEO, storytelling, mobile marketing and blogging, B2B marketers are facing new challenges in building profitable marketing strategies. The first BB2B Marketing Europe event features a keynote presentation by Chris Brogan and will bring together European B2B marketers to share knowledge through real-world case studies, best practices, lessons learned and offer networking opportunities with some of the biggest brands and businesses today – Forrester Research, Google, Philips, Dassault Systemes, Accenture, HP, Honeywell, Canon, Kodak, Symantec, HubSpot, iTive and more. Register by September 30th to receive an early bird discount.

December 1, 2010, London, UK: The Mobile Cloud Computing Forum will provide a full perspective of mobile cloud computing and SaaS from business value through integration and implementation and to the emergent trends in the industry. Meet some of the best known mobile cloud computing and SaaS professionals in person and exchange your experiences. Register with promo code MCMASH20 and save 20%!

December 1, 2010, Toronto, Canada: The Canadian New Media Awards recognize the highest standards of excellence in all areas of Canadian digital media and seek to honour individuals and organizations for their outstanding achievements over the past year. The CNMA gala will take place during nextMEDIA Toronto at the Design Exchange. Visit www.nextmediaevents.com/cnma for more information.

December 2-6, 2010, Departing from New Orleans, LA: When you attend Social Media Conferences do you get the most value out of the conversation in-between sessions? Check out the 2nd Annual Social Fresh Cruise, the best parts of a social media conference at sea. Cruise the Caribbean for four days with 90 other social media leaders and influencers. For about the same price as just the ticket to many conferences, the Social Fresh Cruise includes all meals, private cocktail parties, eight hours of high-level interactive social media sessions, unbeatable networking, and entertainment.

December 2-4, 2010, San Francisco, CA: unGeeked is a unique three-day Social Media, Marketing and Branding Retreat. During the retreat, attendees will engage in discussions involving every aspect of your internal and external branding efforts. The goal is to learn how to align the personal and corporate brands by involving, Sales, Marketing, PR, Advertising, Customer Relations, Human Resource and Legal into your SoMe integration efforts. unGeeked San Francisco includes Social Media authors, mavens and practitioners such as Brian Solis, Scott Stratten, Jason Falls, Amanda Hite Jeff Power and more. Keynotes and presenters are here to get you involved in the discussions by asking you to bring your challenges, obstacles or questions to this intimate (we limit attendance to 150 people) learning environment. Register with the promo code unGeekedMashable to save 10% off three-day ticket cost.

December 2-3, 2010, Berlin, Germany: Gone are the days of paper surveys or email questionnaires where you often get poor response rates. With the advancement of mobile technology, surveys can be seamlessly integrated into mobile apps, making it more fun for consumers to respond than traditional methods. The international conference on Market Research in the Mobile World: The Next Frontier will be held on the 2 & 3 December 2010 in Berlin. The aim of this conference is to bring together top researchers and practitioners to discuss the key challenges and opportunities of using mobile research applications for generating actionable insights. Mashable subscribers will enjoy a 20% discount off the full registration fee when they use the promo code mashable20 before November 15.

December 6-7, 2010, Los Angeles, CA: The LA Mobile Entertainment Summit is brought to you by the producers of the widely acclaimed 3D Entertainment Summit, this high level strategy and networking event will explore all facets of the mobile entertainment industry. This event will be presented in association with Variety and in partnership with the Mobile Excellence Awards, the industry’s most prestigious awards program for the mobile industry. Located in the heart of the Entertainment industry, the Summit will attract the brightest minds in the mobile ecosystem. Delivering two days of packed in-depth discussions, the summit will deliver strategies to capitalize on this rapidly changing landscape, attracting senior level decision makers, leading press and market analysts.

December 6, 2010, San Francisco, CA: The SF MusicTech Summit brings together 700+ visionaries in the music and technology space, along with the brightest developers, entrepreneurs, investors, musicians, service providers, and journalists who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive environment. Register and use the promo code Mashable to receive a 10% discount off the ticket price. For more information, please visit www.sfmusictech.com.

December 6, 2010, Los Angeles, CA: The Mobile Excellence Awards offers invaluable exposure, PR, branding and networking with the who’s who in mobile entertainment, media, & technology. The event has become one of the most influential and prestigious in the industry, honoring the best in mobile entertainment, technology, marketing & media. Attendees represent the entire mobile ecosystem, including execs from all major studios, entertainment companies, brands, content providers, industry influencers & press. Deadline for submissions is September 20th!

December 7-9, 2010, Santa Clara, CA: Taking place in the heart of Silicon Valley, BIA/Kelsey’s Interactive Local Media 2010 (ILM:10) is a unique, three-day mega-conference featuring the true innovators of local media, local directories, local search, local mobile, local social and local direct marketing. One highlight is a special Mobile Local SuperForum offering the deepest and most strategic dive ever presented in the mobile local space. Head’s up: Local is hot, and this year’s conference should be BIA/Kelsey’s largest ever. Register with promo code ILMMASH and save $200!

December 8-10, Reno, NV: Join professionals from marketing, tourism, gaming, service industries and nonprofits in Reno-Tahoe’s amazing ski country for Social Media at Reno Tahoe (SM@RT), one of the best values of any similar national conference in 2010. Speakers, along with specialized breakout session presenters, include top authors, practitioners and strategist from media giant, Gannett, winter travel destinations, Vail Resorts, and many other experts in building business for professional service firms. Anchored by the University of Nevada, and its business and journalism schools, attendees get specialized instruction to return home with ways to immediately improve their social media marketing. Register now and save and an additional $100 online for the main conference with the discount code MASH.

January 20-22, 2011, Mumbai, India: Click Asia Summit 2011 is designed to be Asia’s largest digital & mobile marketing conference and expo where industry thought leaders congregate to discuss online marketing, challenges faced by agencies, and the changing face of social media. Click Asia Summit 2011 is going to change the way you look at Digital and Mobile marketing. Please register by clicking here. http://www.clickasiasummit.com/register

January 20-21, 2011, San Francisco, CA: The First Annual Gamification Summit brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn’t in this dynamic and fast-moving field through case studies, workshops, keynotes and panels delivered by experts such as Gabe Zichermann (author, Game-Based Marketing), Amy Jo Kim (gamification guru) and Jane McGonigal (TED fellow, debuting her new book) and network with other leaders in the space. Attend the Gamification Summit 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition. Know the score: Register now with the Mashable promo code GSMASH11 and save 10%.

February 7-10, 2011, Orlando, FL: ARC’s 2011 World Industry Forum: Driving Innovation, Sustainability and Performance will take place at the Renaissance Orlando at SeaWorld! This forum will focus on challenges that will help you develop winning strategies. It provides an ideal environment for industry executives to collaborate, share ideas, and find new ways to attack their most pressing problems. The event includes sessions on the major issues facing our industry, with multiple tracks that enable executives to explore these topics from different perspectives. Owner/operators, solution providers, & technical experts will all benefit while contributing to the community’s body of knowledge.

February 7-9, 2011, New York, NY: Now in its 10th year, the ePharma Summit is going to be bigger than ever. We are looking ahead to new trends and opportunities in digital marketing with unparalleled insight from leading industry innovators. Join us for more novel mobile strategies, more regulatory insights, more customer perspectives, and more examples of what is really working now from the organizations you admire most. Join us February 7-9 in New York City at the most respected digital marketing event for the life sciences industry as we explore innovative e-strategies and proven techniques to drive business. Register with promo code XP1606MASH and save 10%.

February 28-March 1, 2011, Sydney, class='blippr-nobr'>Australiaclass="blippr-nobr">Australia: Social media marketing has rapidly evolved to the extent that it is no longer enough to just get on board the “social media marketing train.” Marketers are bombarded with tools and technologies without a real understanding of integrating social media effectively. Social Media Marketing – The Way Forward enables marketers develop and manage a sound strategy for your ongoing and future social media marketing projects, with practical and valuable insights shared by some of the most successful brands and campaign creators in both B2C & B2B social media marketing. Register with the promo code MPMASH and save 10%!

March 8-9, 2011, Brussels, Belgium: Are you looking to unleash the power of social media for CRM? As new channels and strategies emerge it is increasingly important to meet face-to-face to share knowledge, challenges and experiences. Enterprise Social 2.0: CRM will bring social media marketers and CRM experts together to share knowledge through real-world case studies, best practices, lessons learned and offering networking opportunities with some of the biggest brands and businesses today. Past speakers include: Google, Kodak, L’Oreal, Philips, Nokia, Lego, Siemens, Vodafone, SWIFT, SAP, Roger Smith Hotel, Dominos Pizza, Airbus and more. To receive a special discount, register now!

March 28-29, 2011, Paris, France: The Marketing 2.0 Conference features leading social media experts who will discuss and learn about the social media initiatives from brands, advertisers, researchers and analysts. Hear from leading people in social media about their strategies, revenue models and how they are approaching upcoming trends in the field. The event will also examine the current market conditions, future forecasts and predictions from leading researchers. Use the promo code mash2011 to receive a discount off the registration price.

April 13-15, 2011, Singapore: The Internet Show Asia 2011 is a series of seminars and a large end-to-end showcase of the latest internet technologies and solutions. More than 10,000 attendees will be at the exhibition and conference to find new ways of doing internet business and enhancing product offerings through the internet – through case study presentations and speaking directly with solution partners. The show will aim to increase your ROI, it’s all about business, not a technology show. For more details and registrations, please visit www.theinternetshows.com/2010/Singapore.

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Digital marketing budgets are expected to increase steadily during the next few years, according to Datran Media’s Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies.

This is good news for those of you hoping to break into the digital marketing industry. Whether you’re passionate about search, affiliate, social media, or another area of marketing, there are a few things you can do to prove your worthiness to prospective employers.

We asked five industry insiders about their top tips for aspiring digital marketers. Find their suggestions below and add your own in the comments.

1. Get Hands-On Marketing Experience

A degree in marketing or communications can take you a distance, but most employers are looking for candidates with marketing experience, whether that’s from a previous job, internship or side project. If you already have work experience in the marketing world, congratulations. For the rest of you, internships or other projects will be key.

“Any hands-on involvement with campaign creation, analytics, or optimization can be extremely beneficial to aspiring digital marketers,” says Traci Kuiphoff, online marketing manager at BareNecessities.com. “If you’re in school or a recent grad, the best way to gain experience is to do an internship at a company or agency that has a department or focus in online or digital marketing. Not only do you get real world hands-on experience, but it’s also great to put on your resume when you’re ready for a full-time position.”

If you are in college, look for paid or for-school-credit marketing internships at your college’s job fairs, via job search sites, and on social media sites. You could even land your next gig through Twitter.

If you don’t land an internship or find a position of interest, create your own project or enter a marketing contest. While studying marketing and international business at NYU Stern’s Undergraduate School of Business, a classmate and I entered the John Caples Student Campaign of the Year contest and created a digital marketing campaign for Pentel. Our campaign included a mix of digital, social and direct marketing communications, along with thoroughly gathered success metrics. Not only did we win first place, which included summer internships and a cash prize, but we also met industry experts who have acted as mentors to us.

2. Know the Lingo

Being able to analyze marketing campaigns and understand what worked or didn’t is the key role of a digital marketer — in order to do that, you’ll need to know (and love) the industry jargon.

“Understanding metrics on the web is key,” says Naishi Zhang, assistant marketing manager at Barnes & Noble. “The Internet provides so many ways of analyzing user behavior, and knowing how to gather and interpret data is important for success. Read widely and learn the lingo, so when someone asks about the CTR of a banner ad or the number of page views a landing page received, you’ll be ready.”

Mastering marketing terminology and metrics, and knowing what they mean, will take time and practice, but you can get a basic knowledge by picking up a marketing 101 textbook or attending an introductory course. Check out local college or continuing education courses. If that isn’t an option, the class='blippr-nobr'>Internetclass="blippr-nobr">Internet is at your disposal. About.com’s glossary of marketing terms and HubSpot’s glossary of social media marketing terms are both very useful for beginners, and you should also read some of the top marketing blogs to get your daily fill of information.

3. Nurture Your Personal Online Presence

Rick Bakas, director of social media marketing at St. Supéry Vineyards and Winery said he believes a person’s online presence can be a major deciding factor on whether an aspiring digital marketer makes the cut for a job. “If an employer is deciding between two candidates,” he notes, “they might go with the person with the strong following online. Build your personal brand online. You have to show you can build your personal brand if you’re going to build someone else’s.”

Your personal brand is value-added in the job market.

“Your online clout is sometimes referred to as ’social currency,’” he continues. “In other words, there’s a value associated with your online personal brand. Increased value carries as much weight as a great resume. A high Klout.com score for example, will help you stand out and validate what your resume says about you.”

Your Klout score is a number between 0 and 100 that measures the size of your engaged audience, the likelihood that they will amplify your messages, and your overall influence within your network. Bigger isn’t always better. Bakas explains, “Aspiring marketers would do well to grow an engaged online following, not necessarily a large online following. Again, Klout.com is a great tool to evaluate the strength of your online presence.”

4. Dabble in Everything, Specialize in Something

There isn’t just one career path in marketing. You can choose to work for an agency, with an in-house team, or start your own firm. There are multiple marketing disciplines, including affiliate, search, social media, e-mail, mobile, and display marketing, to name a few. Teams come in all sizes — some in which teammates specialize in certain areas, and others where a team can be composed of just one stellar know-it-all.

The best way to get a taste of all of the options is to dabble in a bit of everything. “Digital marketing agency experience can be extremely valuable — at an agency you can be exposed to all avenues of digital marketing from paid search, social media, mobile and everything in between,” Kuiphoff advises. ”Most likely, you’ll touch a number of different accounts which can help you choose a vertical focus or specialty.”

Once you have a base knowledge in each area of marketing, you’ll be better equipped to choose a more specific path of focus. Having a specialty enables you to hone your skills in that area and become an expert, which is a valuable asset to potential employees.

5. Attend Industry Meetups and Conferences

“Put the ’social’ in social media and spend time engaging with people in the real world,” Bakas says. “Go to lots of events to create or nurture quality interactions that can later continue online. Use plancast.com to see which upcoming events are worth going to. These experiences are ripe with opportunities to meet other digital marketers. The strongest relationships are the ones nurtured online and offline.”

Kuiphoff adds, “Digital marketing conferences not only provide a great networking opportunity, but most offer in-depth workshops that can enhance your skill set.”

Some worthwhile conferences to consider include SXSW, Search Marketing Expo, Web 2.0 Expo, Ad Age Digital Conference, ad:tech, Search Engine Strategies and Pivot.

If you’re not into the hustle and bustle of industry conferences, you can consider a more toned-down approach by attending or organizing your own Meetups. There are thousands of marketing Meetups around the world. The NY Entrepreneurs Business Network and San Francisco Entrepreneur Meetup are two of the largest.

6. Keep a Pulse on the News

Because of the nature of the Internet, digital marketing is ever-changing. If you don’t keep up with the latest trends and news, it shows in interviews and on the job. Sarah Hofstetter, SVP of emerging media and client strategy at digital marketing agency 360i, says it well:

“Remember that standing still is going backwards. Yes, it’s an adage that has been used for years to inspire ambition, but it is blatantly obvious in the digital landscape. Not only does that technology evolve at a lightening pace that transcends Moore’s law, but consumer behavior is shifting at a radical pace, and media consumption becomes more and more fragmented.

“Being on top of consumer behavior –- understanding what they’re doing online, what motivates them and their social and mobile behavior –- and staying ahead of that by learning what’s in the market and what’s on the come, will help ensure you don’t get stuck on the sidelines when interviewing for jobs in digital marketing.”

Kuiphoff recommends subscribing to industry blogs and newsletters to stay on top of the latest news. Some of my personal favorites include Ad Age, ClickZ, eMarketer, BrandWeek and AdWeek.

7. Get Technical

You won’t be coding programs or building full websites as a digital marketer, but you will need to work with developers and designers or other web specialists to communicate your marketing design needs. A basic knowledge of how the web works, HTML, and one or two programming languages, such as class='blippr-nobr'>PHPclass="blippr-nobr">PHP, JavaScript, CSS and Ruby, will help you understand the current boundaries and opportunities that will affect your marketing campaigns.

“It’s important for anyone working in the digital world, whether it’s marketing or designing features for a product, to have a basic understanding of coding,” suggests Dharmishta Rood, a research assistant at Harvard Business School and fellow at the Center for Future Civic Media at MIT. “There are great experiential benefits from understanding the underlying technologies that shape what we do online — it’s easier to understand how users can interact with content, what is possible for design with things like CSS and JavaScript, and understand the nuances of basic technical terminology.”

8. Perfect Your Resume

Everyone needs a resume; what you do with it is up to you. To help you stand out, here are a few tips from our digital marketing experts:

• “Demonstrate that you can produce results and work in a fast-paced environment, whether you’ve had previous digital experience or not. Don’t be afraid to include things about yourself that may not be directly related to the job. Resumes get scanned quickly, so it always helps to inject something creative and clever.” — Naishi Zhang, assistant marketing manager, Barnes & Noble
• “One way you can make your resume stand out is to get certified. class='blippr-nobr'>Googleclass="blippr-nobr">Google has a certification program for Adwords. If you have a paid search marketing focus this can help assure a client/employer that you’re proficient in the system.” — Traci Kuiphoff, online marketing manager, BareNecessities.com
• “I’m a big believer in making sure your resume is on LinkedInclass="blippr-nobr">LinkedIn, and to have recommendations on LinkedIn. Start asking for recommendations soon. LinkedIn is like your digital resume. Make sure the facts match up. Also, Google your name to see what comes up — your prospective employers will.” — Rick Bakas, director of social media marketing, St. Supéry Vineyards and Winery
• “Use keywords to describe your previous experience that make sense for the specific job you’re applying for — if the job description or department does ’social media outreach’ and your description of all those Twitterclass="blippr-nobr">Twitter @replies, Facebookclass="blippr-nobr">Facebook messages and moderated blog post comments is currently called ‘customer service,’ this does not play up your strengths as a digital marketer. Use common sense though. If their keywords don’t match your experience, don’t write anything untruthful, and consider doing things to get the types of experience for the jobs you want, such as volunteering to help with the social media of a non-profit whose cause you support.” — Dharmishta Rood, research assistant, Harvard Business School

To showcase your skills alongside multimedia and other online assets, check out some digital alternatives to the paper resume, including video resumes, VisualCVs, social resumes and LinkedIn profiles.

9. Let Curiosity and Passion Drive You

“Sure, it’s great to know about Facebook, iAds and whatever is coming next from Silicon Valley,” Hofstetter points out, “but when we’re looking for key talent at 360i, nothing matters to us more than intellectual curiosity and passion…In a business where answers and solutions aren’t always obvious, you need to be innately curious (about everything) and obsessed with the ‘why’ behind the ‘what.’ ”

It may sound cheesy at first, but she has a point. Without inquisitiveness and zeal, we’re just work drones on a mission to take over the Internet. Plus, these traits have a positive effect on the way we work, Hofstetter says:

“People who have these qualities can innovate and identify trends from seemingly ordinary data — they’re the first to try new things (platforms, tools, technology) and think about how marketers can benefit from them. They don’t always have the answers, but when you’re being asked to do never-been-done-before things, there isn’t a rulebook. That’s why when we’re recruiting, we look for people who know how to ask the right questions.

10. Unplug for Your Sanity

Staring at a computer screen all day long can take a toll on your body, mind and social life. Get away from that monitor and breathe for crying out loud!

Bakas advocates getting out every once in a while to work on who you are as a person outside of work. “Because transparency is important, it’s important to be a good person in the real world,” he says. “It’ll translate into the digital world — you can’t fake being a good person if you’re a jerk in real life. Unplug for your own sanity, but also to continue growing as a person in life.”

I second that. Now, get out of here and get a job.

Digital Marketing Job Listings

Every week we put out a list of social media and web job opportunities. While we post a huge range of job listings, we’ve selected some of the best digital marketing jobs from the past two weeks to get you started. Happy hunting!

• Digital Strategist at Vladimir Jones in Colorado Springs, CO.
• Brand Manager at sweetgreen in Washington, DC.
• Director of Digital Strategy at DeVries Public Relations in New York, NY.
• Marketing Manager/Director at BreakoutBand in Brooklyn, NY.
• Sr. Marketing Manager at WOWIO in Los Angeles, CA.

More Job Search Resources from Mashable

- 5 Tips for Aspiring Social Media Marketers/> - 10 Tips For Aspiring Community Managers/> - 5 Tips for Aspiring Copywriters and Art Directors/> - HOW TO: Land a Career in Digital Public Relations/> - Top 5 Tips for Aspiring Music Bloggers

Image courtesy of RICEinteractive; iStockphotoclass="blippr-nobr">iStockphoto, track5

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Vandenberg - New information is emerging regarding a shark attack that occured this morning at a beach near Vandenberg Air Force Base.

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