Week after week, obsessive Mad Men fans call up retired advertising veterans, fashion historians, and businessmen to suss out what it was really like back in the sixites. But when Don Draper, the son of a prostitute, shockingly ended up getting slapped by an escort wearing a red bullet bra in the season-four premiere, did anyone think to call up a dominatrix and get her take on the scene's verisimilitude? Why yes, in fact: Vulture did. The scene raised so many questions: Does Don need a domme? And do dominatrices get to abuse guys as luscious and successful as Don Draper? On the eve of the prostitute's return in episode three, airing this Sunday, we asked professional dominatrix Mistress Pixie to help us understand some of what Don Draper may be in for. Now sit the fuck down and pay attention, slaves!!!
The slapping sex scene takes place on Thanksgiving day. Would you ever work on Thanksgiving?
Fuck yeah, could care less. Money is money.
This woman on the show, who is not a domme but an escort, mentions her family briefly. Do you ever offer any details of your personal life?
Not too much info in the beginning, but yes, after a few sessions, they like to talk; they become like friends, sort of. And they talk about themselves; it's like therapy.
This woman seems to be offering a little S&M along with sex. What do you think about that and do most dommes ever mix sex with domme work?
No, never. You never cross that line. A real domme never has sex with a client.
What if he's as adorable as Don Draper?
You never have sex, ever; you never cross that line. At least I don't — most don't. But it does annoy us when escorts also advertise themselves as dommes, because real dommes don't have sex. They should advertise themselves as escorts with fetish services. Real domme clients don't get off on sex, they get off on being dominated and humiliated: You give them nothing.
So having a client like Don doesn't turn you on?
No, but a gorgeous client is just an added bonus, a fun toy, more fun to torture.
Are your clients successful men like Don Draper?
Definitely. 90 percent of clients are powerful men: They are powerful at work, in their families, socially. They need a balance; S&M is a need. They need to feel weak and let go.
What kind of women are dommes?
Lots of very educated women, lawyers, woman with PhDs. We love what we do. We love to study psychology so we can fuck with their heads even more.
How's business been with the recession and all? Lots of these high-powered guys have lost their jobs. And Don's not doing great on the show: Sterling Cooper Draper Pryce is struggling and his finances are taking a hit because of the divorce.
Yeah, we got hit pretty hard two years ago when the recession started. You know, hiring a domme is a luxury. But business is back. You know, when times are so stressful, I guess the luxury becomes a necessity.
Personal finance site for women LearnVest has had a big year. Launched last fall at TechCrunch50, the startup raised its first round of funding from Accel Partners and seed investors a few months ago ($4.5 million to be exact).
LearnVest has a simple goal: to help women organize their finances and learn how to become financially savvy. It’s kind of like an online version of financial planner Suze Orman blended with personal finance site Mint.com.
Today, the startup is launching three online programs, called ‘bootcamps,’ to educate women on various financial subjects, including a Financial Basics Bootcamp, Cut Your Costs Bootcamp, and Investing Bootcamp. Instead of creating a book-like online experience, LearnVest is making email newsletters the foundation of the educational sessions.
For example, the Investing Bootcamp, which costs users $7.99, teaches women how to make smart investing decisions and properly allocate their portfolios. For three weeks, women will receive daily emails with advice and actionable items that they can perform on LearnVest, making the newsletter interactive. For example, for the Financial Basics bootcamp, one of the daily actionable items is ‘Get Your Credit Score.’ Cut Your Costs Bootcamp topic range from Bootcamp topics range from ways to save on energy bills to exactly how to negotiate a lower cable bill. Learnvest will incorporate all of the information users complete and input in bootcamps into their LearnVest account.
Alexa von Tobel, LearnVest’s CEO and founder, tells me that the idea is to encourage women to not only learn, but also motivate them to make actionable decisions about their accounts and finances at the same time. She chose a newsletter format because the ‘LearnVest woman’ simply doesn’t have time to read the same information in a book. Women are more inclined to read a daily tidbit in an email vs. sitting down with a book, says von Tobel.
LearnVest held a pilot bootcamp in January and saw impressive results—8,000 people signed up for the basic financial bootcamp. With the new additions LearnVest expects to sign up a total of 40,000 participants. LearnVest plans to launch additional bootcamps in the future, including sessions realted to how to get a mortgage for a home.
The integration between the bootcamp educational sessions and the user’s LearnVest profile is key to the success of the initiative. As we wrote in our initial review of LearnVest, the site will ask you a series of questions about your financial health (i.e. how much credit card debt do you have), you life stages (i.e. do you rent, are you planning a family soon, do you own a house) and your financial education level and will diagnose your financial health and give you a snapshot of what you need to learn and improve. LearnVest will create customized plans for you, depending on your goals, and allow you to chart off your improvements and achievements.
Von Tobel says that LearnVest is steadily adding more female users flock to its site and is currently seeing 500K uniques per month. The next step is to take the site mobile, says von Tobel, and help women access LearnVest on the go.
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