Hi-Tech Industry: Making Money With Website

Even in times of severe budgetary crisis, WMATA still has to advertise itself. And what better way to reverse the public's negative opinion about random bag searches, constant maintenance, annoying talking buses, broken escalators, confusing fare structures and so forth than with some state of the art "guerrilla" marketing! Kytja Weir reports that the agency is going to try and get your attention the same way your local emo band does.

The transit system brought on Williams Whittle, based in Alexandria, earlier this month to help market the agency using traditional advertising but also possibly "guerrilla marketing" and "street teams," said Metro spokesman Reggie Woodruff.

"Williams Whittle will assist us as we continue to explore ways to increase revenue and off-peak ridership and to more effectively promote Metro and the improvements that we are making," he wrote in an e-mail.

That could mean "unconventional marketing" that directly engages potential riders, he explained. He could not provide any examples of what such direct marketing might look like, though.

What, was Evan Hensleigh not available? WMATA will be using about two-thirds of its $1.8 million advertising budget on Williams Whittle's services. For the sake of public transportation, I sure hope that Williams Whittle has some better "unconventional" ideas than those Second Life animations which Metro rolls out every now and then -- based on the company's website, it looks like they've got a ton of experience creating slightly annoying, yet oft-imitated television ads.

InDinero

Billed as the Mint.com for small businesses, InDinero launched in early July and is a real-time financial dashboard for companies. The Y Combinator-backed startup is led by 20-year-old Jessica Mah, who got the idea for InDinero while she was selling items on eBay in middle school.

"I had no idea how much money I was actually making," Mah told us in July. Mah, who is obviously some kind of super-genius, graduated from UC Berkley's computer science program this year at the age of 19 and promptly began putting the finishing touches on the Web app, which closely resembles Mint.com.

InDinero is free for up to 50 transactions per month, $29.95 for up to 500, and $99.95 for an unlimited number of monthly transactions.

Rapportive

Rapportive may not have been designed specifically for small businesses, but it sure makes life for pretty much any business owner easier. The Gmail plugin creates a widget that sits to the right of any open email message and culls data from the Web to tell you exactly who miscellaneousperson@whateverbusiness.com really is.

Depending on how readily available such details are, Rapportive will pull an avatar image, name, job title, recent tweets and links to any active social networking profiles the person may have. You can even connect with somebody on LinkedIn via Rapportive, without leaving Gmail.

Next page: No longer is there a barrier for even the smallest of businesses to begin accepting credit cards where ever they may be...

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Tuesday, December 28, 2010

Making Money With Website

InDinero

Rapportive

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