Hi-Tech Industry: Bench Craft Company on the art of ebay

There has been a lot of talk as to whether or not social media is the front runner in another inflated internet bubble waiting to burst, leaving users “virtually” friendless and clueless. Will everyone be out of the loop, with no one keeping track of daily deals, happenings or status updates? Warren Buffet confirmed this fear stating that although it’s not as big as the dot com bubble, social media is not long term by any means. However, industry trends and buyer behaviors are stating otherwise.

Facebook has proven beneficial to marketing efforts for B2C companies, but B2B marketing has struggled to find its footing on the platform. That’s where LinkedIn has emerged as the go-to medium for B2B marketers.

A recent study done by BtoB Magazine, showed that when asked “Which of the following social media methods does your company currently use for your B2B marketing (i.e. not personal use)” 72% of B2B marketers said LinkedIn. After reaching more than 100 million users, LinkedIn has solidified its niche as Facebook in a business suit, and B2B companies have taken notice.

The 2011 State of Inbound Marketing (an annual report done by HubSpot, an inbound marketing software company) found that 61% of B2B marketers who participated in the survey acquired a customer through LinkedIn. The targeted and measurable aspect of inbound marketing is what makes it so attractive to smart business owners who are tired of spending money on marketing with no proof that it’s working. Former Chief Marketing Officer of McDonald’s, M. Lawrence Light said, “It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few.”

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Here is a roundup of important small business tips to start out your week on the right track. We’ve tried to collect some of the best resources to get you started but we’d love to hear from readers as well, so if you’ve got some tips or advice to add, please, as always, leave them in the comment section below. Enjoy!

Legal

Legal tips for your small business. From Jeffrey Fabian of Fabian LLC, serving small business and legal professionals, here are a collection of legal issues every small business must look out for. Consulting on legal matters with an attorney can be another important step, but remember that legal issues of all kinds come with the territory in small business, so be prepared. 365 Days of Startups

Ideas for maintaining your professional image. As a small business owner or entrepreneur, your online reputation is becoming more important every day. So what does a Google search say about you? If you don’t know yet, you should find out. Reputation has always been an important commodity in the business world. The Internet has made it more important than ever. Beware! Startup Professionals Musings

Customer Service

Tips for creating a more appealing product or service. You may think you’re giving your customers choices, but, in reality, you’re only handing them indecision. And perhaps an invitation to do nothing? Here’s an alternative. Give them a step-by-step on how to use your product. Tell them what to do and how to do it. And don’t worry if it doesn’t fit every customer’s needs. They’ll create the fit that’s right for them. Chris Brogan

Marketing

How to set yourself apart from competitors. Saying you’re better than your competitors just isn’t good enough (even if it’s true.) The question is what you can offer customers that is different from any one else in the market. Create a service no one else provides in exactly the same way, and you’ll have a marketing strategy that can work in the long run. Duct Tape Marketing

How to use “help marketing” to strengthen your business and brand. You can call this PR instead of marketing if you like, but no matter what you call it, it may be the best thing for your brand and business, if you do it right. Helping others including your customers is really what your business should be about anyway. So don’t be afraid to show your willingness to extend a helping hand. TechLunatic

Startup

How to seek help from business accelerators. Efforts to get new businesses up and running have increased in recent years and business accelerators in various forms are spreading across the country, according to this piece on the trend. Often these organizations offer “more help than funding” but can still be an important resource depending upon the nature of your startup. Bloomberg Businessweek

Taxes

How to prepare for tax compliance expenses in your small business. Ballooning tax regulations are a huge source of expense for small businesses, especially here in the U.S. It’s important for small business owners to consider the expenses related to tax compliance, since this is likely to be an ongoing burden for small business owners into the foreseeable future. WSJ

Last minute tips for last minute tax filers. If you’re doing your small business tax filings on your own, here are some last minute tips you may want to consider ranging from how to file an extension to how long to keep your tax records and more. If you want some last minute advice as the tax deadline closes in, why not take a few minutes and watch the video? BostoneHerald.com

Self-development

A new persription for stress and overwork: relax! Small business owners and entrepreneurs, like everyone else, experience burnout at times and can easily become overwhelmed with work. After all, when the final responsibility for everything falls upon you, there’s no one else to turn to. But experts now suggest that taking those breaks when necessary can be absolutely essential. Here’s more. The Globe And Mail

Tech

Tips for keeping your business technology up and running. Keeping your business technology alive and kicking is not just a luxury in today’s small business world. It is an absolute and vital necessity! So tips on keeping the critical tools you use to operate your business and serve your customers should always be a priority. Here are some tips you won’t want to forget. Jackrabbit.com Blog

From Small Business TrendsSmall Business News: Best Small Biz Tips Today

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Georgia Bulldogs outfielder Johnathan Taylor has partial paralysis

Georgia outfielder Johnathan Taylor, who broke his neck while colliding with a teammate in a March 6 game against Florida State, is paralyzed from the waist down but showing signs of improvement, his doctors said.

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Multiple Sources Confirm New Nintendo HD Console - News - www ...

Game Informer has heard from multiple sources that Nintendo will unveil its new home console at this year's E3 – or maybe even sooner.

bench craft company

Apple releases iOS 4.3.2 for iPhone, iPad, iPod touch | iLounge News

iLounge news discussing the Apple releases iOS 4.3.2 for iPhone, iPad, iPod touch. Find more Apple news from leading independent iPod, iPhone, and iPad site.

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We’ve been hearing all kinds of Chatter that the next version of Final Cut Pro will debut in Vegas at NAB next week. Thing is, we hear this every year and Apple hasn’t really done a NAB properly in awhile. That’s OK, we’ll take that we can get.

Rumors are flying that Apple will be using the Vegas Supermeet to announce the next version of Final Cut Pro. Supposedly, Apple will be taking over the entire event for their announcement, cancelling all other sponsors, including AJA, Avid, Canon, BlackMagic, Autodesk and others, who were set to give presentations.
Philip Bloom just confirmed with me that Canon has canceled his appearance at the Supermeet. Canon was told last night that Apple has demanded ALL “lecturn” or stage time exclusively. Some sponsors who were not using presenters may continue to sponsor the Vegas event, but none of them will be presenting on the stage. I can’t imagine any news that would warrant this kind of “take-over” other than to announce and demonstrate the next full version of Final Cut Pro and possibly an entirely newly designed FCS4.
(UPDATE: Avid confirmed that Supermeet (Michael Horton) told them last night that their sponsorship had been cancelled. According to Avid, “Apple doesn’t want anyone to have stage time but them.”)

Who’s up for Vegas?

We heard the first concrete details about Apple’s all new Final Cut Pro coming during Spring this year, and recently some new information has come to light. Final Cut Studio expert Larry Jordan was one of the people at Apple’s meeting, demonstrating the upcoming upgrade to the professional film-making software.
Jordan can’t say much about the upgrade, due to an NDA with Apple, but he did say it is a “jaw-dropper.” Besides the “jaw-dropper” part, the thing we are taking most from his blog post is the fact that Apple allowed him to write it up. It appears that Apple already considers the software public knowledge. Afterall, Apple CEO Steve Jobs did tell a 9to5mac reader to buckle up for it.

Thanks to Charlie Sanchez

Next Final Cut Pro is a “jawdropper,” Apple considers it public knowledge, and will it drop at NAB? (9to5mac.com)
Apple says last Xserve orders shipping in April, here’s what’s next for XSAN (9to5mac.com)
Nasdaq to cut Apple’s weighting in rebalancing (9to5mac.com)
Feeling the heat, HP and Dell execs lash out at Apple, pray iPad will fail (9to5mac.com)
Certain MacBook Pro models ‘unavailable’ for reservation at many Apple Stores (9to5mac.com)
Apple asks Toyota to remove the Scion theme from Cydia (9to5mac.com)
New Final Cut Pro hits Spring ’11 and it’s the “biggest overhaul yet” (9to5mac.com)
iOS 5 pushed to the fall: major revamp, cloud-based, WWDC preview? (9to5mac.com)

Apple co-founder Steve Wozniak said in an interview this week that he would consider returning to an active role at the company he helped start if asked.

During an interview in England this week, Wozniak said, "I'd consider it, yeah," when asked whether he would play a more active role if asked, Reuters reports.

Wozniak, Steve Jobs and Ronald Wayne founded Apple Computer in 1976. Wozniak left his full-time role with the company in 1987, but remains an employee and shareholder of Apple.

Since leaving Apple, Wozniak has been involved in a wide range of entrepreneurial and philanthropic endeavors. He currently serves as Chief Scientist for storage company Fusion-io.

Meanwhile, Jobs is currently taking an indefinite leave of absence to focus on his health, though he remains CEO of Apple and continues to be involved in strategic decisions.

Wozniak, who has widely been acknowledged as the technical genius behind Apple's early success, believes that he has a lot to offer the company he helped start, which went on to become the world's second-largest company in terms of market value.

"There's just an awful lot I know about Apple products and competing products that has some relevance, some meaning. They're my own feelings, though," Wozniak said during the interview.

When asked his opinion on Apple today, Wozniak praised the company for its track record with recent products. "Unbelievable," he said, "The products, one after another, quality and hits."

Even so, Wozniak admitted that he'd prefer Apple's devices to be more open, so he can "get in there and add [his] own touches." Last December, Wozniak revealed that he had purchased a DIY kit for the iPhone 4 and "modded" the device into the as-yet-unreleased white version.

"My thinking is that Apple could be more open and not lose sales," said Wozniak, while adding, "I'm sure they're making the right decisions for the right reasons for Apple."

Wozniak has been committed to openness since the beginning. In December, Wozniak told reporters that he didn't design the original Apple I to make a lot of money and had given the designs away for free after his former employer HP showed no interest in the computer.

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Next, Odeo moved into an office and started hiring more employees – including a quiet, on-again, off-again Web designer named Jack Dorsey and an engineer named Blaine Cook. Evan Williams became Odeo's CEO.

By July 2005, Odeo had a product: a platform for podcasting.

But then, in the fall of 2005, "the shit hit the fan," says George Zachary, the Charles River Ventures partner who led the firm's investment in Odeo.

That was when Apple first announced iTunes – which included a podcasting platform built into every one of the 200 million iPods Apple would eventually sell. Around the same time, Odeo employees, from Glass and Williams on down, began to realize that they weren't listening to podcasts as much as they thought they would be.

Says Cook: "We built [Odeo], we tested it a lot, but we never used it."

Suddenly, says Zachary, "the company was going sideways."

By this point, Odeo had 14 people working full time – including now-CEO Evan Williams and a friend of his from Google, Christopher "Biz" Stone.

Williams decided Odeo's future was not in podcasting, and later that year, he told the company's employees to start coming up with ideas for a new direction Odeo could go. The company started holding official "hackathons" where employees would spend a whole day working on projects. They broke off into groups.

Odeo cofounder Noah Glass gravitated toward Jack Dorsey, whom Glass says was "one of the stars of the company." Jack had an idea for a completely different product that revolved around "status"--what people were doing at a given time.

"I got the impression he was unhappy with what he was working on – a lot of cleanup work on Odeo."

"He started talking to me about this idea of status and how he was really interested in status," Glass says. "I was trying to figure out what it was he found compelling about it."

"There was a moment when I was sitting with Jack and I said, 'Oh, I do see how this could really come together to make something really compelling.' We were sitting on Mission St. in the car in the rain. We were going out and I was dropping him off and having this conversation. It all fit together for me."

One day in February 2006, Glass, Dorsey, and a German contract developer Florian Weber presented Jack's idea to the rest of the company. It was a system where you could send a text to one number and it would be broadcasted out to all of your friends: Twttr.

Noah Glass says it was he who came up with the name "Twttr." "I spent a bunch of time thinking about it," he says. Eventually, the name would become Twitter.

After that February presentation to the company, Evan Williams was skeptical of Twitter's potential, but he put Glass in charge of the project. From time to time, Biz Stone helped out Glass's Twitter team.

And it really was Glass's team, by the way. Not Jack Dorsey's.

Everyone agrees that original inkling for Twitter sprang from Jack Dorsey's mind. Dorsey even has drawings of something that looks like Twitter that he made years before he joined Odeo. And Jack was obviously central to the Twitter team.

But all of the early employees and Odeo investors we talked to also agree that no one at Odeo was more passionate about Twitter in the early days than Odeo's cofounder, Noah Glass.

"It was predominantly Noah who pushed for the project to be started," says Blaine Cook, who describes Glass as Twitter's "spiritual leader."

"He definitely had a vision for what it was," says Ray McClure.

"There were two people who were really excited [about Twitter,]" concurs Odeo investor George Zachary. "Jack and Noah Glass. Noah was fanatically excited about Twitter. Fanatically! Evan and Biz weren't at that level. Not remotely."

Zachary says Glass told him, "You know what's awesome about this thing? It makes you feel like you're right with that person. It's a whole emotional impact. You feel like you're connected with that person."

At one point the entire early Twitter service was running on Glass's laptop. "An IBM Thinkpad," Glass says, "Using a Verizon wireless card."

"It was right there on my desk. I could just pick it up and take it anywhere in the world. That was a really fun time."

Glass insists that he is not Twitter's sole founder or anything like it. But he feels betrayed that his role has basically been expunged from Twitter history. He says Florian Weber doesn't get enough credit, either.

"Some people have gotten credit, some people haven't. The reality is it was a group effort. I didn't create Twitter on my own. It came out of conversations."

"I do know that without me, Twitter wouldn't exist. In a huge way."

By March of 2006, Odeo had a working Twitter prototype. In July, TechCrunch covered Twttr for the first time. That same summer, Odeo employees obsessed with Twitter were racking up monthly SMS bills totalling hundreds of dollars. The company agreed to pay those bills for the employees. In August, a small earthquake shook San Francisco and word quickly spread through Twitter – an early 'ah-ha!' moment for users and company-watchers alike. By that fall, Twitter had thousands of users.

By this point, engineer Blaine Cook says it began to feel like there were "two companies" at Odeo – the one "Noah and Florian and Jack and Biz were working on" (Twitter) and Odeo. Twitter, says Ray McClure, "was definitely the thing you wanted to be working on."

Next, Odeo moved into an office and started hiring more employees – including a quiet, on-again, off-again Web designer named Jack Dorsey and an engineer named Blaine Cook. Evan Williams became Odeo's CEO.