Optimizing Your Site So The Search Engines Can Find It

Let's tackle our first step of good SEO practices and implementation. Your content or site is all about food. Let's say you review local restaurants. The type of people you want to come to your site are those who eat at restaurants. Pretty simple so far, right? So, you know what sort of people should be coming to your restaurant review site (your audience) - do you know how they would search to find your site or content? Knowing this simple bit of information is the key to getting your site listed and out there for your public to see. Knowing your audience and how they think is more important than anything else you will be doing within SEO.

How do you find out what your audience is thinking when they want to find your site or content? Easy - you need to simply think like your target audience. Actually, that sounds easier than it may be. If your content or site is a local restaurant review site, it can be as simple as opening up your browser, go to Google.com or Yahoo.com and type in the words you would use to find local restaurant review sites. What if your site or content is a bit more complicate than this? There are a few ways you can accomplish this:

1. Survey - you can try out Survey Builder or SurveyMonkey
2. Questionnaire - two sites to check are My3Q.com and FreePollKit.com
3. Direct Email - If you have a membership list built into your site, you can access this to send out personalized emails to find out how they found your site to begin with. Try to stay away from sending an impersonal message out to all your members - it's best to pick a few at a time and really think your email through before sending.
4. Face-to-face - If you find your membership to be very local, you can arrange to telephone - first contact them by email to find out if they would be interested in having you "pick their brain" for a few minutes.

Some of the information you will want to garner is:

1. How did they happen upon your site?
2. If they found you via a search engine, what did they use for keywords?
3. If they found you another way, determine if others found your site in the same manner.

Once this information is gathered, you can then use it to help you create your keyword and tag list (we'll cover this in a future article).

The bottom line? The most important key to getting more people to your site or content is those who already frequent your site or content. They are your first most valuable resource!

Next week: Creating a good SEO strategy - because a good plan is the best way to get started!

Search engine optimization aims to attain the goal to getting more visitors to an internet site by helping it get higher rankings in the major search engines. This simply ensures that s.e. optimization's goal is to produce a internet site appear on the first pages, or even the first page of a search done through the search engine.

You will find two approaches to be capable of getting noticed by search-engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that's utilized by search engines could be the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by way of a surfer. The highest bidders are certain to get their internet sites to appear first when the search is being done. The second means of getting high rankings from se's is through organic searches. Se's evaluate web sites through the use of what they call “ spiders. ” These programs scan those sites and collects information about them. Then they collate the info and pass it to the internet search engine. This area is primarily the main arena of search engine optimization. It utilizes a couple of techniques to be capable of geting se's to list the web site on high ranks.

The key purpose of search engine optimization is always to boost the traffic generated by a web site. Websites are made to be seen by Internet surfers and se's might help it accomplish this goal.

The ability of the
top 10 seo companies shouldn't be underestimated. It is amongst the foundations of the foundation of the Internet. A survey showed that 90% of Internet surfers employ se's to aid them within their Internet-related activities. Google, the dominant player in the internet search engine industry, generates 70% of most search-related Internet activity.

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