After the huge fanfare that greeted Condé Nast’s June preview of the defunct Gourmet magazine’s reincarnation as a free iPad app, the brand’s fans finally got a chance to download it starting at midnight last night.
As our Staci D. Kramer noted after the initial preview, the publisher has big hopes for return of Gourmet as a regularly published product. During a press gathering at Condé Nast’s offices, execs discussed the heavy emphasis on social media in the way the content is accessed by users, as well as initial plans for sponsorship. The execs didn’t get into other areas of how this app will make money, though e-commerce appears to be a likely route, though company execs didn’t mention it. In addition, the Gourmet brand itself the moneymaker, through products such as branded books and a TV show.
As Juliana Stock, Gourmet Live’s GM and the publisher’s creative marketing director for the Consumer Marketing division, told me, bringing back the magazine in this particular app format is about retaining the ethos of the 75-year-old title, but not a necessarily a direct continuation of the print version. Still, it will rely on the vast archives of the magazine to a large extent. Stock and Kelly Senyei, who edits the Gourmet Live blog, the app is roughly comprised of 60 percent original content and 40 percent legacy material.
The Gourmet Live App will feature a new cover every day and the content will update regularly, with new stories and recipes at least once a week. it’s delivered in a way that combines the rich photography that the magazine was known for, but delivered in very iPad-friendly slideshow style.
While the app is free, there’s a lot of encouragement to register. Users can sign in with their Facebook or Twitter accounts get to the interactive features of the app, such as saving a “favorite” article or recipe or viewing “rewards,.” which are earned through simply reading certain stories. As Activate’s Anil Dash, who was one of the consultants brought in to help create the app, said during the press meeting this morning, offering rewards for reading makes better sense than making someone “mayor” of the app.
Although the Gourmet Live is free, the main goal right now is to get users to sample it and (Condé Nast hopes ) love it. After getting an idea of users’ ardor for it, paid upgrades and “experiences” are expected to be introduced.
The return of Gourmet suggests that Condé Nast sees greater potential for attracting foodie-focused readers and advertisers alongside the popular Epicurious recipes app. During the meeting, a Condé Nast representative noted that the free Epicurious iPhone and iPad app together have attracted nearly 3 million downloads and averages about 50,000 downloads a week.
So far, there are no plans for an iPhone version of Gourmet Live, nor are there any immediate plans to extend it to a web-enabled TV widget like Epicurious already has. “Since we created this in HTML5, the possibilities for other extensions are easy to realize,” Dash said, referring to Apple’s preferred graphics system.
In the meantime, here’s a marketing video Condé Nast has produced to promote Gourmet Live:
Related Stories
Introduction:
I am a 22 year old gay adult living in Calgary, Alberta Canada. I have a one year technical diploma in Computer Engineering and Web Development. Lately I've had a number of issues in my life that I haven't been able to necessarily ask my family or parents about. So I am hoping I can get your opinion.
Career:
As I mentioned above, I am in the computer industry. Right after I finished my degree I was able to score a job with a fairly great employer. That lasted three months. I quit because the staff where extremely hard to work with on a daily basis. I was teased all the time about my sexuality and although it didn't cross the line as "sexual discrimination" it made the environment way too tense for me. My second job was with a marketing agency as a consultant. It lasted only a month because the company went bankrupt. Since then I've been doing freelancing. I get jobs here and there, basically just enough $ to keep food on the table. I've been applying for jobs for months, and I get interviews but frankly I don't stand a chance because there are so many unemployed "senior people" who are willing to work for my starting wage. I've been to two careers counselors who have not helped me in any kind of way. I'm frankly not sure what to do now. If I go back to college, I'll need to pick an entirely different industry which seems like a huge waste of my degree. Maybe business or marketing. Apparently there are cities that are experiencing growth in my industry but they are far away from where I live. My question is, should I continue to slug it out apply for jobs, move to a new city or go back to school? Also, in your opinion how many years of college is really sufficient to feeling "secure" and making a decent wage in most industry's?
Relationships:
I have trouble meeting boys who meet my criteria locally. By "criteria" I mean, they must be interested in a monogamous relationship because I don't want to get sick and secondly they must be within 5 years of my age and self sufficient enough to be independent. All my relationships have been long-distance.
Drew - I met Drew online two years ago. We instantly "connected" and would talk at-least once a day using video chat because he lived so far away from me. Finally met a year later in person. Things didn't exactly go as planned. We where meeting right as I was finishing college. I basically had to spend *all my money* to see him. He met me in Las Vegas, the trip was planned for a week. I payed for my airfare, hotel ect. He was only able to spend one day / night with me before he had to go back home, to California because of work. That made me upset! but never-the-less the time we had together was something *I do not regret at all*. Fast forward 5 months. He moved to Germany and then back to the states. I really want to see him, but he has no plans for us to "be together", at-least he won't say it to me. That really makes me confused because honestly I love him and I want to be with him. He wants me to fly out to see him again. I'm hesitant, I don't want my heart broken and I don't want to let him go. What do I do?
In the meantime I ended up casually meeting someone else (Garrett) in California and he is kind of like Drew except he actually "wants a relationship" and is more of what I'm looking for. The only downside to Garrett is that he has some anger issues when he gets into complicated situations/problems. This really has no relevance to the situation with Drew but I thought I would mention it for context sake.
I don't mean to seem high on myself or anything but I'm "above average looking" and I do get a lot of dating prospects but like I mentioned its rare for me to ever find anyone really "suitable". Drew or Garrett are probably the closest I'm going to get. Before you say "there's plenty of fish in the sea" let me say that I have dating profiles on all the major websites, get hundreds of messages weekly and do network with most of the gay people in my town. So I feel somewhat justified with that statement. I do want your thoughts though whatever they may me.
Ultimate goals;
For the next questions context - what I want in my life is: (1.) Financial stability. I don't want to worry if I can feed myself or my family and if I can/can't pay my bills. (2.) I want to get out of Canada and live somewhere with no winter. I hate cold and I hate snow. I love the beach, but since I've never really traveled extensively I don't know where this is. (3.) I want a boyfriend who I can trust, and won't leave me for someone more "pretty" when I start to age. I want a real relationship that is friendship first and sexual attraction later. (4.) I want to do good for others using my talents for complex thinking.
Money:
After I graduated college my mom gave me $5000. She is a single parent so that was considered a very generous gift on her behalf. Also, I managed to save $5000 of my own just by being extremely frivolous and not having much of a life. So my bank total is $10 000 at the moment. I want to be very careful with this money, because I feel like its all I have. At the moment, I have a decent car (totally paid off) and no debt. I want to set myself up for the future so I feel secure and can actually have a responsible, healthy life. Given the above information I've provided what should I do with these funds?
Sorry for the length of all this. Thank you for your thoughts! :)
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halloween costumesFox <b>News</b> Poll: GOPer Johnson Leads Feingold By 8 Points In WI-SEN <b>...</b>
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When it rains, it pours! Today, there's a ton of new information about mobile advertising trends and new initiatives, all of which should catch the eye of marketers, ...
Brad Friedman and Desi Doyen: Green <b>News</b> Report: September 28 <b>...</b>
IN 'GREEN NEWS EXTRA' (see links below): Halliburton Makes the Dow Jones Sustainability Index (and pigs fly); More than 100 Arrested at White House Demanding End to Mountaintop Removal; Australian climate activists close down world's ...
After the huge fanfare that greeted Condé Nast’s June preview of the defunct Gourmet magazine’s reincarnation as a free iPad app, the brand’s fans finally got a chance to download it starting at midnight last night.
As our Staci D. Kramer noted after the initial preview, the publisher has big hopes for return of Gourmet as a regularly published product. During a press gathering at Condé Nast’s offices, execs discussed the heavy emphasis on social media in the way the content is accessed by users, as well as initial plans for sponsorship. The execs didn’t get into other areas of how this app will make money, though e-commerce appears to be a likely route, though company execs didn’t mention it. In addition, the Gourmet brand itself the moneymaker, through products such as branded books and a TV show.
As Juliana Stock, Gourmet Live’s GM and the publisher’s creative marketing director for the Consumer Marketing division, told me, bringing back the magazine in this particular app format is about retaining the ethos of the 75-year-old title, but not a necessarily a direct continuation of the print version. Still, it will rely on the vast archives of the magazine to a large extent. Stock and Kelly Senyei, who edits the Gourmet Live blog, the app is roughly comprised of 60 percent original content and 40 percent legacy material.
The Gourmet Live App will feature a new cover every day and the content will update regularly, with new stories and recipes at least once a week. it’s delivered in a way that combines the rich photography that the magazine was known for, but delivered in very iPad-friendly slideshow style.
While the app is free, there’s a lot of encouragement to register. Users can sign in with their Facebook or Twitter accounts get to the interactive features of the app, such as saving a “favorite” article or recipe or viewing “rewards,.” which are earned through simply reading certain stories. As Activate’s Anil Dash, who was one of the consultants brought in to help create the app, said during the press meeting this morning, offering rewards for reading makes better sense than making someone “mayor” of the app.
Although the Gourmet Live is free, the main goal right now is to get users to sample it and (Condé Nast hopes ) love it. After getting an idea of users’ ardor for it, paid upgrades and “experiences” are expected to be introduced.
The return of Gourmet suggests that Condé Nast sees greater potential for attracting foodie-focused readers and advertisers alongside the popular Epicurious recipes app. During the meeting, a Condé Nast representative noted that the free Epicurious iPhone and iPad app together have attracted nearly 3 million downloads and averages about 50,000 downloads a week.
So far, there are no plans for an iPhone version of Gourmet Live, nor are there any immediate plans to extend it to a web-enabled TV widget like Epicurious already has. “Since we created this in HTML5, the possibilities for other extensions are easy to realize,” Dash said, referring to Apple’s preferred graphics system.
In the meantime, here’s a marketing video Condé Nast has produced to promote Gourmet Live:
Related Stories
Introduction:
I am a 22 year old gay adult living in Calgary, Alberta Canada. I have a one year technical diploma in Computer Engineering and Web Development. Lately I've had a number of issues in my life that I haven't been able to necessarily ask my family or parents about. So I am hoping I can get your opinion.
Career:
As I mentioned above, I am in the computer industry. Right after I finished my degree I was able to score a job with a fairly great employer. That lasted three months. I quit because the staff where extremely hard to work with on a daily basis. I was teased all the time about my sexuality and although it didn't cross the line as "sexual discrimination" it made the environment way too tense for me. My second job was with a marketing agency as a consultant. It lasted only a month because the company went bankrupt. Since then I've been doing freelancing. I get jobs here and there, basically just enough $ to keep food on the table. I've been applying for jobs for months, and I get interviews but frankly I don't stand a chance because there are so many unemployed "senior people" who are willing to work for my starting wage. I've been to two careers counselors who have not helped me in any kind of way. I'm frankly not sure what to do now. If I go back to college, I'll need to pick an entirely different industry which seems like a huge waste of my degree. Maybe business or marketing. Apparently there are cities that are experiencing growth in my industry but they are far away from where I live. My question is, should I continue to slug it out apply for jobs, move to a new city or go back to school? Also, in your opinion how many years of college is really sufficient to feeling "secure" and making a decent wage in most industry's?
Relationships:
I have trouble meeting boys who meet my criteria locally. By "criteria" I mean, they must be interested in a monogamous relationship because I don't want to get sick and secondly they must be within 5 years of my age and self sufficient enough to be independent. All my relationships have been long-distance.
Drew - I met Drew online two years ago. We instantly "connected" and would talk at-least once a day using video chat because he lived so far away from me. Finally met a year later in person. Things didn't exactly go as planned. We where meeting right as I was finishing college. I basically had to spend *all my money* to see him. He met me in Las Vegas, the trip was planned for a week. I payed for my airfare, hotel ect. He was only able to spend one day / night with me before he had to go back home, to California because of work. That made me upset! but never-the-less the time we had together was something *I do not regret at all*. Fast forward 5 months. He moved to Germany and then back to the states. I really want to see him, but he has no plans for us to "be together", at-least he won't say it to me. That really makes me confused because honestly I love him and I want to be with him. He wants me to fly out to see him again. I'm hesitant, I don't want my heart broken and I don't want to let him go. What do I do?
In the meantime I ended up casually meeting someone else (Garrett) in California and he is kind of like Drew except he actually "wants a relationship" and is more of what I'm looking for. The only downside to Garrett is that he has some anger issues when he gets into complicated situations/problems. This really has no relevance to the situation with Drew but I thought I would mention it for context sake.
I don't mean to seem high on myself or anything but I'm "above average looking" and I do get a lot of dating prospects but like I mentioned its rare for me to ever find anyone really "suitable". Drew or Garrett are probably the closest I'm going to get. Before you say "there's plenty of fish in the sea" let me say that I have dating profiles on all the major websites, get hundreds of messages weekly and do network with most of the gay people in my town. So I feel somewhat justified with that statement. I do want your thoughts though whatever they may me.
Ultimate goals;
For the next questions context - what I want in my life is: (1.) Financial stability. I don't want to worry if I can feed myself or my family and if I can/can't pay my bills. (2.) I want to get out of Canada and live somewhere with no winter. I hate cold and I hate snow. I love the beach, but since I've never really traveled extensively I don't know where this is. (3.) I want a boyfriend who I can trust, and won't leave me for someone more "pretty" when I start to age. I want a real relationship that is friendship first and sexual attraction later. (4.) I want to do good for others using my talents for complex thinking.
Money:
After I graduated college my mom gave me $5000. She is a single parent so that was considered a very generous gift on her behalf. Also, I managed to save $5000 of my own just by being extremely frivolous and not having much of a life. So my bank total is $10 000 at the moment. I want to be very careful with this money, because I feel like its all I have. At the moment, I have a decent car (totally paid off) and no debt. I want to set myself up for the future so I feel secure and can actually have a responsible, healthy life. Given the above information I've provided what should I do with these funds?
Sorry for the length of all this. Thank you for your thoughts! :)
Fox <b>News</b> Poll: GOPer Johnson Leads Feingold By 8 Points In WI-SEN <b>...</b>
The new Fox News poll of the Wisconsin Senate race has bad news for Democratic Sen. Russ Feingold, with an eight-point lead for Republican businessman Ron Johnson.
Mobile Ads <b>News</b> and Trends: Android Requests Up, iAd on the Rise <b>...</b>
When it rains, it pours! Today, there's a ton of new information about mobile advertising trends and new initiatives, all of which should catch the eye of marketers, ...
Brad Friedman and Desi Doyen: Green <b>News</b> Report: September 28 <b>...</b>
IN 'GREEN NEWS EXTRA' (see links below): Halliburton Makes the Dow Jones Sustainability Index (and pigs fly); More than 100 Arrested at White House Demanding End to Mountaintop Removal; Australian climate activists close down world's ...
skin and vein centerFox <b>News</b> Poll: GOPer Johnson Leads Feingold By 8 Points In WI-SEN <b>...</b>
The new Fox News poll of the Wisconsin Senate race has bad news for Democratic Sen. Russ Feingold, with an eight-point lead for Republican businessman Ron Johnson.
Mobile Ads <b>News</b> and Trends: Android Requests Up, iAd on the Rise <b>...</b>
When it rains, it pours! Today, there's a ton of new information about mobile advertising trends and new initiatives, all of which should catch the eye of marketers, ...
Brad Friedman and Desi Doyen: Green <b>News</b> Report: September 28 <b>...</b>
IN 'GREEN NEWS EXTRA' (see links below): Halliburton Makes the Dow Jones Sustainability Index (and pigs fly); More than 100 Arrested at White House Demanding End to Mountaintop Removal; Australian climate activists close down world's ...
http://www.businessweek.com/magazine/content/07_18/b4032066.htm
http://www.businessweek.com/magazine/content/07_18/b4032066.htm
http://www.businessweek.com/magazine/content/07_18/b4032066.htm
http://money.cnn.com/magazines/fortune/fortune_archive/1999/10/25/267811/index.htm
http://money.cnn.com/magazines/fortune/fortune_archive/1999/10/25/267811/index.htm
http://money.cnn.com/magazines/fortune/fortune_archive/1999/10/25/267811/index.htm
http://www.businessweek.com/magazine/content/07_18/b4032066.htm
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