Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
Does respecting the opinions of others include despising others, of implying that others will be at fault if the awful Rethugs, whom Obama has been, you will recall, courting with “bipartisanship”?
Does respect entail telling us that what we saw, in print, of Obama’s clear promises, what we heard with our own ears, of Obama’s promises, an Obama many worked for thinking that, as a black man, Obama would be good for the country, and the vote alone, by itself, Was and IS a sign of the good of the country … does respect mean telling us we never saw or heard such things … that we are lying and making things up?
Does respect mean telling people who have watched, closely, the political scene for longer than Obama has been alive, people who were willing and happy to donate time and effort and ideas, people who had and have good, indeed wonderful, ideas, ideas that still must be implemented to avert serious economic and social disaster, that they are “effing r*****s”, in need of a drug test, and of “getting” a “real” life?
Does respect mean peddling fear?
Or does “respect” mean something else perhaps, like appreciation, or at least, tolerance AND the understanding that people who do not agree with you are, possibly, neither stupid nor uninformed?
Apparently, what phred suggested, regarding a party having actual accomplishments and a moral compass is less important than “winning”, when such “winning” simply means more of the same.
Frankly, AC2, it matters little who is in power because the “system” is so corrupt, economically and legally, specifically as regards the rule of law, as Obama has continued and extended the worst of the Bush-Cheney Executive power grab, and the military has far to much power, politically and, in terms of the amount of the nation’s “wealth and treasure”, a stranglehold on the nation’s “looking forward” future, that regardless of who is in “power”, as they are both essentially the same, in spite of YOUR assertions that, somehow, they are not … our society faces very hard times … and to be brutally honest … the pain ought to be shared equally, and the blame, let’s not put it on “progressives”, or even the T-baggers, but on those who have had and do have power, especially Obama who had, despite those who dispute it, a genuine and heartfelt mandate to actually make some changes, which as President, with majorities in both the House and Senate, as well as each and every one of those “Democratic” Senators and Representatives, he and the Democrats COULD have done?
At the very least, respect means not calling others stupid or blaming them for the failures of others.
When the spill in the Gulf occurred, certain pundits intoned, “We are all responsible for this catastrophe.”
But look who is still in business, the largest supplier to the US military, aka Bee Pee.
When the economic meltdown occurred, certain pundits intoned, “It was those who could not afford these homes, but really we are all to blame.”
But look who is getting huge, actually obscene, “bonuses”?
Now you can say, “It’s systemic, and the D’s can’t fix it over-night”
Righto, AC2, righto.
Wonder when they plan to start?
Righto, right after they defeat the awful, evil R’s … well soon thereafter, anyhow.
But it’s hard, doncha know?
Righto.
Now, you will note, AC2, that at no point did I take you, personally, to task or suggest that it will be your fault if disaster befalls us? Nor did phred, for that matter.
Those who differ from you have never said you are to blame, yet you, and other partisans who agree with your viewpoint, charge us with such “responsibility” constantly and consistently,
Nobody “lost” 2000, but the Dems, Gore and Lieberman.
Frankly, AC2, I voted AGAINST Lieberman AND Gore’s apparently happy choice of Lieberman as his running-mate.
And, you know, just between us, AC2, Gore’s behavior, during Bush v. Gore, was not inspiring, to say the least.
Kind of cowardly, like the D’s in general, and certain ones, in particular.
These times, clearly, call for courage and bold innovation, not capitulation to selfish greed, mindless fear, and state secrecy, “secret” law and killing at a distance on the whims of one man or woman. Democrat or Republican. The President of the United States of America.
In my opinion.
DW
'Climate Change': even Porritt knows the game's up – Telegraph Blogs
caption id="attachment_100054982" align="alignnone" width="300" caption="Eat lead, eco loons!"] A mournful post from my old sparring partner the Ho...
Small Business <b>News</b>: The Times They Are A Changing
In the 60's it was a song of revolution when change was just not as common. Today, it reflects a fact of life, at least for small business owners and.
US committed to support Lebanon's Armed Forces - Arab <b>News</b>
At no time will Arab News attempt to alter the core meaning of a comment. 3. Reject the message, edit the message when the moderators judge it to be a personal attack, defamatory (or potentially defamatory), abusive, incite hatred or ...
robert shumake
'Climate Change': even Porritt knows the game's up – Telegraph Blogs
caption id="attachment_100054982" align="alignnone" width="300" caption="Eat lead, eco loons!"] A mournful post from my old sparring partner the Ho...
Small Business <b>News</b>: The Times They Are A Changing
In the 60's it was a song of revolution when change was just not as common. Today, it reflects a fact of life, at least for small business owners and.
US committed to support Lebanon's Armed Forces - Arab <b>News</b>
At no time will Arab News attempt to alter the core meaning of a comment. 3. Reject the message, edit the message when the moderators judge it to be a personal attack, defamatory (or potentially defamatory), abusive, incite hatred or ...
Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
Does respecting the opinions of others include despising others, of implying that others will be at fault if the awful Rethugs, whom Obama has been, you will recall, courting with “bipartisanship”?
Does respect entail telling us that what we saw, in print, of Obama’s clear promises, what we heard with our own ears, of Obama’s promises, an Obama many worked for thinking that, as a black man, Obama would be good for the country, and the vote alone, by itself, Was and IS a sign of the good of the country … does respect mean telling us we never saw or heard such things … that we are lying and making things up?
Does respect mean telling people who have watched, closely, the political scene for longer than Obama has been alive, people who were willing and happy to donate time and effort and ideas, people who had and have good, indeed wonderful, ideas, ideas that still must be implemented to avert serious economic and social disaster, that they are “effing r*****s”, in need of a drug test, and of “getting” a “real” life?
Does respect mean peddling fear?
Or does “respect” mean something else perhaps, like appreciation, or at least, tolerance AND the understanding that people who do not agree with you are, possibly, neither stupid nor uninformed?
Apparently, what phred suggested, regarding a party having actual accomplishments and a moral compass is less important than “winning”, when such “winning” simply means more of the same.
Frankly, AC2, it matters little who is in power because the “system” is so corrupt, economically and legally, specifically as regards the rule of law, as Obama has continued and extended the worst of the Bush-Cheney Executive power grab, and the military has far to much power, politically and, in terms of the amount of the nation’s “wealth and treasure”, a stranglehold on the nation’s “looking forward” future, that regardless of who is in “power”, as they are both essentially the same, in spite of YOUR assertions that, somehow, they are not … our society faces very hard times … and to be brutally honest … the pain ought to be shared equally, and the blame, let’s not put it on “progressives”, or even the T-baggers, but on those who have had and do have power, especially Obama who had, despite those who dispute it, a genuine and heartfelt mandate to actually make some changes, which as President, with majorities in both the House and Senate, as well as each and every one of those “Democratic” Senators and Representatives, he and the Democrats COULD have done?
At the very least, respect means not calling others stupid or blaming them for the failures of others.
When the spill in the Gulf occurred, certain pundits intoned, “We are all responsible for this catastrophe.”
But look who is still in business, the largest supplier to the US military, aka Bee Pee.
When the economic meltdown occurred, certain pundits intoned, “It was those who could not afford these homes, but really we are all to blame.”
But look who is getting huge, actually obscene, “bonuses”?
Now you can say, “It’s systemic, and the D’s can’t fix it over-night”
Righto, AC2, righto.
Wonder when they plan to start?
Righto, right after they defeat the awful, evil R’s … well soon thereafter, anyhow.
But it’s hard, doncha know?
Righto.
Now, you will note, AC2, that at no point did I take you, personally, to task or suggest that it will be your fault if disaster befalls us? Nor did phred, for that matter.
Those who differ from you have never said you are to blame, yet you, and other partisans who agree with your viewpoint, charge us with such “responsibility” constantly and consistently,
Nobody “lost” 2000, but the Dems, Gore and Lieberman.
Frankly, AC2, I voted AGAINST Lieberman AND Gore’s apparently happy choice of Lieberman as his running-mate.
And, you know, just between us, AC2, Gore’s behavior, during Bush v. Gore, was not inspiring, to say the least.
Kind of cowardly, like the D’s in general, and certain ones, in particular.
These times, clearly, call for courage and bold innovation, not capitulation to selfish greed, mindless fear, and state secrecy, “secret” law and killing at a distance on the whims of one man or woman. Democrat or Republican. The President of the United States of America.
In my opinion.
DW
robert shumake
'Climate Change': even Porritt knows the game's up – Telegraph Blogs
caption id="attachment_100054982" align="alignnone" width="300" caption="Eat lead, eco loons!"] A mournful post from my old sparring partner the Ho...
Small Business <b>News</b>: The Times They Are A Changing
In the 60's it was a song of revolution when change was just not as common. Today, it reflects a fact of life, at least for small business owners and.
US committed to support Lebanon's Armed Forces - Arab <b>News</b>
At no time will Arab News attempt to alter the core meaning of a comment. 3. Reject the message, edit the message when the moderators judge it to be a personal attack, defamatory (or potentially defamatory), abusive, incite hatred or ...
robert shumake
'Climate Change': even Porritt knows the game's up – Telegraph Blogs
caption id="attachment_100054982" align="alignnone" width="300" caption="Eat lead, eco loons!"] A mournful post from my old sparring partner the Ho...
Small Business <b>News</b>: The Times They Are A Changing
In the 60's it was a song of revolution when change was just not as common. Today, it reflects a fact of life, at least for small business owners and.
US committed to support Lebanon's Armed Forces - Arab <b>News</b>
At no time will Arab News attempt to alter the core meaning of a comment. 3. Reject the message, edit the message when the moderators judge it to be a personal attack, defamatory (or potentially defamatory), abusive, incite hatred or ...
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